Posted on 04/26/2021 6:03:32 AM PDT by mylife
New Belgium Brewing released a new beer that tastes bad to illustrate how climate change could affect the beer industry.
The Colorado-based brewery said 'Torched Earth Ale' is made with low-quality ingredients that brewers may be forced to use in the future.
For example, instead of fresh hops, the beer is made with hop extracts and dandelions.
New Belgium said it wanted to make the point that climate change affects beer lovers everywhere.
Last year, Fat Tire became America's first certified carbon neutral beer.
(Excerpt) Read more at abc7ny.com ...
YUGELY bad business decision on several counts unless your business is to throw money away.
1. Why make a product that taste’s bad? No one spends good money on something that taste’s bad. BTW there’s already a beer with a smoke flavor. Germany has been making it for centuries. It’s called Roken beer.
2. Woke millennials don’t drink beer. They’re into sweet drinks like most women, i.e. White Claw, Zima and Bartles and James (lol).
3. The majority of beer drinkers are blue collar types and/or Trump supporters. Insulting your base will cost dearly. Go woke, go broke.
I’m not buying Fat Tire again or any NBB product.
That’s my .02 cents worth.
Already done, just ask the Schlitz kids.
(this was a B-school case study!)
The brewer made a bad batch and rather than throw it away created a big lie to go along with the climate change lie
Do not drink any beer concocted by these lairs.
Not this one. Besides, before there were fresh hops, there were spruce tips. This is what George Washington used to brew his beer.
I’m a Yuengling fan. Their lager is excellent. Their Octoberfest is fantastic. Their “Hersheys Porter” is off the charts great!
I have an alternate favorite: Einbecker (https://www.einbecker.de/home-en.html) My Great Grandfather was brewmaster there from the 1870’s until the early 1920’s.
Einbecker is difficult to get. I have to special order it from my local liquor store, and they can’t (or won’t) always come through.
I figured this beer would be a typical bitter-tasting German beer, but I was dead wrong. Maybe I’m prejudiced, but this beer is absolutely delicious. As soon as I can take a brief break from my diet, I’m going to try to get another case or two. And one of these days, I’ll try their “Bock” beer. They invented it.
I cannot imagine any profit-making corporation making a product they know is awful - and advertising it as such - just to make a point.
Really stupid.
Will they be making deliveries in all electric vehicles? Ew, I bet not. And what will they do with all of the CO2 it produces? Again, they aren't showing us how it's supposed to be done.
Yuengling Golden Pilsner. One of the best brews out there regardless of price.
Still better than “lite beer.” If you drink lite beer, why?
this was crap beer.
BREW 102-A PROUD SHIT BEER FROM LA
How are people going to drink a glass of beer through those woke CO2 collector lids on them.
Creating brewed abortions is almost an Olympic level competition in the US microbrewing business. It seems there is an ongoing race to see what new horror can be created by small breweries, who then promote the swill as the latest beverage fad. I just cannot believe this many amateur yeast Jockeys are actually making a profit committing these brewing crimes in the name of diversity as they mix flavors and techniques that should be outlawed. I guess this is why the Germans instituted strict rules hundreds of years ago about how beer was made.
Indeed. Whenever I see a ‘ale’ called fat tire or such, I just assume they make the beer with it. It certainly taste like it.
Oh, please. You’re about 40 years late to the game, New Belgium. Rainier and Olympia have been making crappy tasting beer since the 70s.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.