Godiva is closing or selling all of its stores in the United States (expensive chocolate)

cnn ^ | 1-25-21 | Alexis Benveniste

[dynachrome]

Luxury chocolatier Godiva is getting out of the brick and mortar business.

The company is closing or selling all 128 of its brick-and-mortar stores in North America, it announced in a statement. It plans to complete the closures and sales by the end of March. Godiva will keep its stores open across Europe, Middle East and Greater China. The company did not disclose information on how many employees would be let go because of the closures. Less than two years ago, Godiva was planning a massive expansion by getting into the cafe business. The chocolatier opened its first cafe in the United States in New York City in April 2019 and announced that it planned on opening 10 more cafes in New York and more than 400 across the United States. It was part of a plan to open 2,000 new cafes around the world. But that plan never came to fruition. Godiva relied heavily on mall traffic, which has been plummeting even before the pandemic. The chocolatier's sales are largely driven by online purchases and purchases through Godiva's grocery, club and retail partners.

[dynachrome]

"Relied heavily on mall traffic."

[Trumpisourlastchance]

Still operating in Europe & Asia.

[Bonemaker]

I get your drift.😎

[Reno89519]

No loss, overpriced, limited market anyway.

[Old Yeller]

Hopefully Cadbury Egg will soon close down after creating that disgusting homo kiss commercial.

[Bonemaker]

“Less than two years ago, Godiva was planning a massive expansion by getting into the cafe business. “

But then Biden and the democrats won and they figured America had become too low bred to appreciate the finer things in life and decided it was hopeless.

[ArtDodger]

Yes, Biden won and the dark winter is coming.

[BradyLS]

Forget “climate change.” Regime change (rona, riots, and rigged elections) was the extinction-level of businesses in 2020-21. The Years of the ‘Rat.

[BradyLS]

s/b “extinction-level event”

[katana]

Belgian chocolate? Neuhaus or nothing.

[chajin]

Probably a good move; chocolates are bought online now.

[Veggie Todd]

I’m a fan of Lady Godiva.

[OpusatFR]

It isn't bad. Very edible but Rebecca Ruth candy is divine. It is made in Kentucky, and I can't get enough of it. Unfortunately the distance to the store is a tad far for a candy run.

[SaveFerris]

Wondered how she managed to make ends meet?

[OpusatFR]

“Hopefully Cadbury Egg will soon close down after creating that disgusting homo kiss commercial.”

Anything about a Cadbury Egg is disgusting. Disgustingly, overly, nauseatingly sweet with a texture of slime wrapped in tasteless playdough.

[Responsibility2nd]

Is it true that she was a Freedom’ Rider?

[SuperLuminal]

Needs another horse and rider to bring sales back...

Maybe Hitlary on Mochelle both nekkid...👀 😳

[gov_bean_ counter]

This thread is useless...

[BitWielder1]

Their chocolate is good but expensive in fancy box with very few pieces.
Eventually disappointed me too many times.
Getting more !/$ from a bag of Dove.

[TexasGator]

“No loss, overpriced, limited market anyway.”

Did you read thevarticle?

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The chocolatier’s sales are largely driven by online purchases and purchases through Godiva’s grocery, club and retail partners.