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Mars drops Uncle Ben’s, reveals new name for rice brand
Dissociated Press ^ | September 23, 2020 | Alexandra Olson

Posted on 09/23/2020 5:12:14 AM PDT by Olog-hai

The Uncle Ben’s rice brand is getting a new name: Ben’s Original.

Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.

“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food, multisales and global customers. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”

Several companies have retired racial imagery from their branding in recent months, a ripple effect from the Black Lives Matters (sic) protests over the police killing of George Floyd and other African Americans. …

(Excerpt) Read more at apnews.com ...


TOPICS: Business/Economy; Food; Local News; Society
KEYWORDS: bensoriginal; getwokegobroke; mars; unclebens
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Post #5 of this thread was prophetic.
1 posted on 09/23/2020 5:12:14 AM PDT by Olog-hai
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To: Olog-hai

What is racist about “Uncle Ben”?


2 posted on 09/23/2020 5:14:19 AM PDT by Mr. K (No consequence of repealing obamacare is worse than obamacare itself)
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To: Olog-hai

Willard’s Original Maple Syrup next?


3 posted on 09/23/2020 5:14:42 AM PDT by freedumb2003 ("Do not mistake activity for achievement." - John Wooden)
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Comment #4 Removed by Moderator

To: Mr. K

We should ask Spider-Man what he thinks.


5 posted on 09/23/2020 5:15:22 AM PDT by Olog-hai ("No Republican, no matter how liberal, is going to woo a Democratic vote." -- Ronald Reagan, 1960)
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To: Olog-hai

Oh thank God. Now everyone can feel better about this. It had been so traumatizing to walk down the rice aisle.


6 posted on 09/23/2020 5:15:49 AM PDT by headstamp 2 (Socialism- Institutionalized Deprivation)
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To: Olog-hai

Also known as (aka) “takin’ a knee”!


7 posted on 09/23/2020 5:15:58 AM PDT by SES1066 (2020, VOTE your principles, VOTE your history, VOTE FOR ALL AMERICANS, VOTE colorblind!)
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To: Olog-hai
I would have changed the name to Uncle Tom’s. Go big or go home.
8 posted on 09/23/2020 5:17:37 AM PDT by liberalh8ter (The only difference between flash mob 'urban yutes' and U.S. politicians is the hoodies.)
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To: Olog-hai

Doesn’t Mars produce the majority on confections currently on the market that include, over are covered with…chocolate?
Time to divest.


9 posted on 09/23/2020 5:18:54 AM PDT by Ouchthatonehurt
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To: liberalh8ter

Uncle Joe’s. Put Stalin on the box.


10 posted on 09/23/2020 5:19:28 AM PDT by ScholarWarrior
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To: Olog-hai

And Uncle Ben’s Long Rice was particularly problematic.


11 posted on 09/23/2020 5:19:38 AM PDT by jdsteel (Americans are Dreamers too!!!)
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To: Mr. K
What is racist about “Uncle Ben”?

Apparently, in the pre-Civil Rights South, it was considered polite / friendly to address older Negro men with the prefix "uncle." This is now viewed as having been condescending.

Regards,

12 posted on 09/23/2020 5:21:49 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: Ouchthatonehurt

Mars bar, now with white chocolate coating...oh wait!


13 posted on 09/23/2020 5:21:53 AM PDT by mad_as_he$$
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To: Olog-hai

Black Lives Matter successfully removes black iconic figure from packages of rice.

The KKK is celebrating this ethnic cleansing of our consumer products.


14 posted on 09/23/2020 5:26:56 AM PDT by Erik Latranyi (The Democratic Party is communism)
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To: Olog-hai

All images of “Native Americans” and black people must be removed from existence! Wait, no? Would that also be racist? This stuff is confusing. It’s almost like the people pushing it are lunatics.

Do black people care about Uncle Ben or Aunt Jemima? I’d say they do not. At all.


15 posted on 09/23/2020 5:27:49 AM PDT by cdcdawg (Biden has dementia.)
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To: headstamp 2

Well, they always knew that would get a rice out of you!


16 posted on 09/23/2020 5:28:44 AM PDT by 17th Miss Regt
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To: Olog-hai

I am just baffled how we got to the point where gettinv rid of black people drom packaging is not racist.


17 posted on 09/23/2020 5:29:02 AM PDT by Phillyred
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To: Olog-hai

How about Slant Eye rice? Has a nice ring to it. /sarcasm


18 posted on 09/23/2020 5:29:07 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: Olog-hai

They are just dropping the name? Weak. I demand they remove the face of Ben from the package too.


19 posted on 09/23/2020 5:30:42 AM PDT by CodeJockey (Dum Spiro, Pugno)
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To: Olog-hai

So, they will call it Uncle Tom’s’?............................


20 posted on 09/23/2020 5:32:20 AM PDT by Red Badger (Sine Q-Anon.....................very............)
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