Posted on 01/15/2019 7:40:45 PM PST by TigerClaws
New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying
Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'
By Ruth Styles For Dailymail.com
Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019
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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.
The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.
But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'
Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.
(Excerpt) Read more at dailymail.co.uk ...
Harry’s are liberal nutjobs as well.
Gillette should change its name to Effete.
These aren’t real women.
Only trannies are real women.
That’s hysterical!!
I hate the term “woke” ... because those to whom it is applied or claim of themselves, are NOT. They are sonambulent.
Ironically they cause nightmares among the sentient.
LMAO
I’m still laughing at that...I’m sure that will get huge twitter numbers
I saw this ad on the news tonight. I’ll be phasing out all P&G products in my household.
I buy things for their usefulness, and appreciate commercials that tell me what the product can do/why it’s a value.
I don’t need or want to be propagandized and virtue-signaled by the manufacturers and their goofy ad companies.
Toxic women. It’s becoming endemic.
Dear Gillette:
The woman you hired to help sell your razors once did a commercial with “singing female genitals”.
Now, I enjoy yodeling as much as anyone, but vaginal vocalizations are not something most of us look for when shopping for a razor.
HA!!!! EXCELLENT!!!!!
I think Montgomery Wards is now in position no. 2 behind Gillette.
Shame Ben Orr didn’t live to see that day.
Started using the Microtouch One Safety Razor 2 years ago!
I’ve used Dollar Shave Club for the past few years. Very happy with them. They have other products as well as a semi- witty newsletter that comes with your order.
I’ve adjusted my frequency of delivery twice with no problem.
Now, I don’t have to go to Sam’s and pay $50 a pop for a gazillion blades (which don’t last as long as the ones I use now) or go to CVS and pay an outrageous amount for 3 or 5 blades.
I have no affiliation with the company other than being a customer.
Best...
Ric Ocasek had a great line. He said things didn’t go as planned. “Benjamin was supposed to be the lead singer. I was supposed to be the good looking one.”
She needs serious mental help.
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