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Nike's Kaepernick ad spurs spike in sold-out items
Reuters ^ | September 19, 2018 | Staff

Posted on 09/20/2018 9:06:13 AM PDT by C19fan

Nike Inc (NKE.N) has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company’s online sales from Thomson Reuters Proprietary Research.

Kaepernick, who sparked a national controversy by kneeling during the national anthem, first tweeted the ad on the Labor Day weekend, which immediately sparked demands for a boycott of the company’s products.

(Excerpt) Read more at reuters.com ...


TOPICS: Society
KEYWORDS: nike; race
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Give credit for Nike to knowing their customers. Older Americans, like me, who hate Kapernick are not the types to blow three or more figures on sneakers.
1 posted on 09/20/2018 9:06:13 AM PDT by C19fan
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To: C19fan

“There’s a Sucker born every minute!” ~ PT Barnum


2 posted on 09/20/2018 9:08:23 AM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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To: C19fan

this will fizzle out of course but it is telling that NFL ratings are down. Monday night football came in 2nd lowest of all time. regular prime time down. So what accounts for this Nike spur?


3 posted on 09/20/2018 9:08:49 AM PDT by ChiMark (America America)
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To: C19fan

selling over-priced shoes to stupid people. The initial surge will slow and then they will realize they will have to increase their international market to sustain the hate white people business


4 posted on 09/20/2018 9:09:25 AM PDT by KSCITYBOY (The media is corrupt)
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To: ChiMark

It’s blacks.


5 posted on 09/20/2018 9:09:39 AM PDT by DIRTYSECRET (urope. Why do they put up with this.)
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To: C19fan

Nike is responsible for a culture of greed in certain low income neighborhoods.


6 posted on 09/20/2018 9:10:41 AM PDT by RushCrush ( Conservative stuck in Chiraq.)
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To: DIRTYSECRET
It’s blacks.

Or more fake news. Any company who would hire that freak as their spokesman would lie about their sales.

7 posted on 09/20/2018 9:11:02 AM PDT by bgill (CDC site, "We don't know how people are infected with Ebola.")
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To: C19fan

Nike did their market research and Nike knows who they are marketing to. Once welfare reform passes Nike should expect a significant dip in their sales.


8 posted on 09/20/2018 9:12:30 AM PDT by libh8er
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To: C19fan

The Democratic hordes march in Nike shoes.


9 posted on 09/20/2018 9:13:00 AM PDT by allendale (.)
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To: RushCrush
Nike is responsible for a culture of greed in certain low income neighborhoods.

You mean where kids get beaten-up or killed for their overpriced shoes and sports gear?


10 posted on 09/20/2018 9:13:00 AM PDT by Buckeye McFrog
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To: C19fan

How many pairs did Soros buy for his Antifa idiots?


11 posted on 09/20/2018 9:13:18 AM PDT by nclaurel
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To: C19fan

I’m not about to believe these claims of increased sales. Call me a conspiracy nut, but I’ve come to expect fake news from all quarters.


12 posted on 09/20/2018 9:14:28 AM PDT by fwdude (Forget the Catechism, the RCC's real doctrine is what they allow with impunity.)
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To: C19fan

Cool, no more problems identifying enemy combatants. They are now uniformed soldiers.


13 posted on 09/20/2018 9:14:31 AM PDT by Ikeon (I'd rather be hated for who I really am, than loved for something I'm not. K. Cobain)
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To: C19fan

“Sold” = “stolen from hood stores”.


14 posted on 09/20/2018 9:15:51 AM PDT by Architect of Avalon
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To: KSCITYBOY
sustain the hate white people business

That's exactly what their new sales pitch is. If you hate whitey, buy our shoes. And across the country EBT cards get pulled out of wallets causing the sales spike.

15 posted on 09/20/2018 9:15:59 AM PDT by libh8er
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To: C19fan

Fake news. This is a full on propaganda campaign so presume they made far fewer items to up the sales figures.
Let’s see the raw numbers.

Remember both dicks and penny’s cooked the books until they couldn’t any longer.


16 posted on 09/20/2018 9:21:24 AM PDT by Skywise
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To: C19fan

That is fine.

Let’s see what happens in 6 or 9 months. The rash of purchases by Nike lovers will be over and it will be business as usual....

Except a decent percentage (5%,10%?) of us out there will never treat Nike the same again and will buy another brand if available. 5 or 10% reduction in long term sales is very serious.

I’m done with them, that much I can say. Too many other quality brands to need them.


17 posted on 09/20/2018 9:23:51 AM PDT by dan on the right
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To: fwdude

Yeah, this doesn’t pass the smell test.


18 posted on 09/20/2018 9:28:43 AM PDT by Phillyred
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To: dan on the right

Cooked numbers or not Nike made the decision to flip off 60 million Americans when they didn’t have to. It was overt and unnecessary and says much about who they are.


19 posted on 09/20/2018 9:31:42 AM PDT by gibsonguy
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To: DIRTYSECRET

Ghetto sneakers.


20 posted on 09/20/2018 9:35:10 AM PDT by MGunny
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