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Gillette, Bleeding Market Share, Cuts Prices of Razors
Wall Street Journal ^ | April 4, 2017 | Sharon Terlep

Posted on 04/04/2017 1:23:15 PM PDT by C19fan

Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices.

But the 115-year-old brand is changing tactics this month by slashing prices and putting a new focus on its cheaper products. The Procter & Gamble Co. unit hopes to stop

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy
KEYWORDS: gillette; grooming; shaving
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To: C19fan

Thank you, Dollar Shave Club, for being the catalyst of Gillette’s problems.


21 posted on 04/04/2017 1:38:53 PM PDT by Yo-Yo (Is the /sarc tag really necessary?)
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To: tflabo

The 3 bladed one was the best- but when the price went up to $21 I started trying other cheaper things


22 posted on 04/04/2017 1:38:59 PM PDT by Mr. K (***THERE IS NO CONSEQUENCE OF OBAMACARE REPEAL THAT IS WORSE THAN KEEPING IT ONE MORE DAY***)
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To: C19fan

The Harry’s and Dollar Shave Club have taken their toll.

This is business 101. If your margins are TOO high you make it too easy for a competitor to come in and beat you while still making a good margin for himself. Then you lose sales you will never get back.

Had the big blade companies like Gillette kept their prices reasonable the competitors like Harry’s would have never gotten a foot-hold.


23 posted on 04/04/2017 1:39:04 PM PDT by Nik Naym (It's not my fault... I have compulsive smart-ass disorder.)
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To: C19fan

Couldn’t happen to a better company.

IMO, this company exploited the market and for decades was a virtual monopoly. Pigs get fat and hogs get slaughtered. Gillette is now getting slaughtered.

I quite using them after they started charging $5 per blade, or 15 to $25 for a pack of blades. Ridiculous.

Yeah, it’s a free market, but finally, after decades, the free market is “correcting” Gillette.


24 posted on 04/04/2017 1:40:55 PM PDT by Obadiah (Democrats continue their crusade against normal.)
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To: C19fan

Harry’s razors has cut into their market. Too bad for greedy Gillette who bled the market for all its worth. Must be due to a dull set of Proctor and Gamble executive blades.


25 posted on 04/04/2017 1:40:56 PM PDT by jonrick46 (The Left has a mental illness: A totalitarian psyche.)
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To: C19fan
China has been flooding the US with counterfeits. A few years ago, I fell for an ebay sale and purchased about 75 Mach 3 Turbos for about $120.00.

After I received them, I tried to shave with them and they were worse than shaving with a butter knife.

I contacted the seller about them and he said send them back and he would issue a refund.

Well, I did just that, using USPS priority mail without insurance or notification of delivery. The dude claimed he never received them and refused to issue a refund. Following that, I left a negative review of him on Ebay and he followed up with a response calling me a liar and that no one should ever deal business with me..........

Definitely a learning experience

26 posted on 04/04/2017 1:43:53 PM PDT by Hot Tabasco (My once 6 pack abs are now a keg......)
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To: C19fan

Gillette’s business model was brilliant. Practically give the razors away and make your money on selling the blades. (I think printer companies are using the same idea). After using disposables for several years, I found my old Trac II. Bought some blades on Amazon for a reasonable price and have been happy with the results.


27 posted on 04/04/2017 1:44:23 PM PDT by hanamizu
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To: C19fan

Grow a beard.


28 posted on 04/04/2017 1:45:22 PM PDT by Robwin
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To: hanamizu
(I think printer companies are using the same idea).

Explaining why there are cartridge refilling businesses and brisk sales of generic cartridges on eBay.

29 posted on 04/04/2017 1:46:13 PM PDT by C19fan
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To: C19fan
 photo P2190002_zpshwbednhd.jpg

I posted this once before and just checked and I still have it on my album.

30 posted on 04/04/2017 1:46:13 PM PDT by yarddog (Romans 8:38-39, For I am persuaded.)
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To: C19fan

I stopped “upgrading” when they got to the Actra two-blade system. I still have the same handle from last century, and I can get razors in bulk from Amazon.


31 posted on 04/04/2017 1:46:46 PM PDT by SubMareener (Save us from Quarterly Freepathons! Become a MONTHLY DONOR)
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To: C19fan

You can make a razor last for months. Water ruins the blade.
Dry them and they last for 6+ months.

http://www.chicagotribune.com/business/yourmoney/chi-ym-spending-1104nov04-story.html


32 posted on 04/04/2017 1:46:46 PM PDT by Original Lurker
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To: Red Badger
I used an electric for years, but got tired of going back and forth to get all the stubble.

A razor in a hot shower does fine, takes less time, and I can feel where I missed.

33 posted on 04/04/2017 1:47:05 PM PDT by doorgunner69
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To: C19fan

I use five-bladed Gillette Fusion razor blades, and think they’re really great. Yes, they cost a lot, but although I have a tough beard, I can use the same razor blade for four months. That’s three of them a year.


34 posted on 04/04/2017 1:49:04 PM PDT by Cicero (Marcus Tullius)
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To: C19fan

Yes, it’s finally here.

The razor you have been waiting for.

Over one hundred years in the making.

Introducing the Gillette Century.

The Century - One Hundred Blades on a single razor.


35 posted on 04/04/2017 1:49:17 PM PDT by HombreSecreto (The life of a repo man is always intense)
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To: C19fan

I use Harry’s too (thanks Mark Levin), but could do with a simple twin blade. I hear that Dollar Shave Club has various blade razors for a lot less. Looking into it.

How can 5 blades contact your face everywhere?


36 posted on 04/04/2017 1:50:18 PM PDT by fwdude (Democrats have not been this angry since Republicans freed the slaves.)
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To: hanamizu
Practically give the razors away and make your money on selling the blades.
Kodak became a monopoly by selling inexpensive cameras, and then made a fortune on film sales and processing.
37 posted on 04/04/2017 1:52:36 PM PDT by oh8eleven (RVN '67-'68)
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To: C19fan

They might try PUTTING THEM IN STORES!

I haven’t found ordinary blades in (bleeping) YEARS! (Gotta go to the interwebs and find ‘em from ASIA in cheapo cardboard packages.)


38 posted on 04/04/2017 1:55:22 PM PDT by Flintlock (The ballot box STOLEN, our soapbox taken away--the BULLET BOX is left to us.)
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To: Moonman62
Here’s a hint for those who have tough beards or who don’t shave every day. Lather up some soft soap and put that on the beard first. Then put your favorite Barbarsol on top of that. I don’t even use hot water anymore. The razor cuts a lot smoother and cleans a lot easier. Dry the razor after this procedure on a towel and it will last a long time.

Ditto. Only I use a moisturizing lotion on my thick gruff after soaking it some with hot water before shaving. Drying the razor afterwards extends its life greatly.

39 posted on 04/04/2017 1:58:45 PM PDT by tflabo (Truth or tyranny (agent Able Deplor))
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To: C19fan
I bought a 1954 Gillette safety razor (the deluxe one with the dial open top) on Ebay for $30 and 100 Wilinson Sword blades for $20 and I will probably never need another blade in my life. Both the razor and a significant quantity of the blades will probably outlive me.


40 posted on 04/04/2017 2:00:13 PM PDT by FXRP (Just me and the pygmy pony)
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