Posted on 04/04/2017 1:23:15 PM PDT by C19fan
Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices.
But the 115-year-old brand is changing tactics this month by slashing prices and putting a new focus on its cheaper products. The Procter & Gamble Co. unit hopes to stop
(Excerpt) Read more at wsj.com ...
Thank you, Dollar Shave Club, for being the catalyst of Gillette’s problems.
The 3 bladed one was the best- but when the price went up to $21 I started trying other cheaper things
The Harry’s and Dollar Shave Club have taken their toll.
This is business 101. If your margins are TOO high you make it too easy for a competitor to come in and beat you while still making a good margin for himself. Then you lose sales you will never get back.
Had the big blade companies like Gillette kept their prices reasonable the competitors like Harry’s would have never gotten a foot-hold.
Couldn’t happen to a better company.
IMO, this company exploited the market and for decades was a virtual monopoly. Pigs get fat and hogs get slaughtered. Gillette is now getting slaughtered.
I quite using them after they started charging $5 per blade, or 15 to $25 for a pack of blades. Ridiculous.
Yeah, it’s a free market, but finally, after decades, the free market is “correcting” Gillette.
Harry’s razors has cut into their market. Too bad for greedy Gillette who bled the market for all its worth. Must be due to a dull set of Proctor and Gamble executive blades.
After I received them, I tried to shave with them and they were worse than shaving with a butter knife.
I contacted the seller about them and he said send them back and he would issue a refund.
Well, I did just that, using USPS priority mail without insurance or notification of delivery. The dude claimed he never received them and refused to issue a refund. Following that, I left a negative review of him on Ebay and he followed up with a response calling me a liar and that no one should ever deal business with me..........
Definitely a learning experience
Gillette’s business model was brilliant. Practically give the razors away and make your money on selling the blades. (I think printer companies are using the same idea). After using disposables for several years, I found my old Trac II. Bought some blades on Amazon for a reasonable price and have been happy with the results.
Grow a beard.
Explaining why there are cartridge refilling businesses and brisk sales of generic cartridges on eBay.
I stopped “upgrading” when they got to the Actra two-blade system. I still have the same handle from last century, and I can get razors in bulk from Amazon.
You can make a razor last for months. Water ruins the blade.
Dry them and they last for 6+ months.
http://www.chicagotribune.com/business/yourmoney/chi-ym-spending-1104nov04-story.html
A razor in a hot shower does fine, takes less time, and I can feel where I missed.
I use five-bladed Gillette Fusion razor blades, and think they’re really great. Yes, they cost a lot, but although I have a tough beard, I can use the same razor blade for four months. That’s three of them a year.
Yes, it’s finally here.
The razor you have been waiting for.
Over one hundred years in the making.
Introducing the Gillette Century.
The Century - One Hundred Blades on a single razor.
I use Harry’s too (thanks Mark Levin), but could do with a simple twin blade. I hear that Dollar Shave Club has various blade razors for a lot less. Looking into it.
How can 5 blades contact your face everywhere?
They might try PUTTING THEM IN STORES!
I haven’t found ordinary blades in (bleeping) YEARS! (Gotta go to the interwebs and find ‘em from ASIA in cheapo cardboard packages.)
Ditto. Only I use a moisturizing lotion on my thick gruff after soaking it some with hot water before shaving. Drying the razor afterwards extends its life greatly.
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