The only problem with store brands is they will switch providers like some people change underwear. . . but (if they insist on keeping the same quality and concentration, it should be OK, as long as it's pure. Looking at the MSDS for their Bleach it is not pure pure, because it has a greater than 1% Sodium Hyrdoxide, a Laundry additive. In addition, the concentration of Sodium Hypochlorite is only listed as somewhere between 6-9%, which is too wide a range to accurately dilute properly. This is the problem with store brands. . .
Thanks, Swordmaker, for your reply and for keeping us updated on this issue. Maybe we will just have to fall back on the Daker’s solution!
Incidentally, don't sweat the sodium hydroxide. It's just Na+ OH-. You know like autodissociation of water in to H+ OH-.
Not sure what the pH would be, I'm sure one could look it up or use litmus paper.