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How Microsoft's Windows 10 is like Coca-Cola Classic
IBD ^ | 07/24/2015 | BY PATRICK SEITZ

Posted on 07/24/2015 7:57:51 AM PDT by SeekAndFind

The most anticipated feature of Microsoft's (NASDAQ:MSFT) Windows 10, set for release on Wednesday, isn't some new application. It's the return of the traditional Start screen, which Microsoft ditched in August 2012, with Windows 8.

For that reason, Windows 10 is a lot like Coca-Cola Classic.

Let me explain.

When the Coca-Cola (NYSE:KO) announced in April 1985 that New Coke would replace the original formula of its flagship soft drink, consumers protested. Some even hoarded cases of the original flavor beverage.

New Coke is now seen as a cautionary tale about tampering with a well-established and successful brand.

In October 2012, Microsoft introduced Windows 8, a new version of its popular PC operating system with a radically redesigned user interface. Win 8 was designed with touchscreens in mind, even though few people had or wanted a touchscreen PC. The operating system was clunky to use with a keyboard and mouse.

Like New Coke, Windows 8 forced changes on the public that the company thought people would prefer. And like the dud soft drink, consumers rejected Windows 8.

Even now after almost three years on the market, Windows 8 has only mustered 16% market share, based on PCs on the Internet, according to Net Applications. By comparison, Windows 7 still has 61% of the market and 14-year-old Windows XP has 12%.

Just like Coke drinkers stockpiled the original formula beverage, many PC owners stuck with their Windows XP and 7 machines and refused to move to the new OS. And PC makers amassed Windows 7 licenses that they could install on new PCs if customers so desired.

When Coca-Cola Co. brought back the original formula three months after the debut of New Coke, it tried to put a positive spin on the move by rebranding the old drink "Coca-Cola Classic."

(Excerpt) Read more at news.investors.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: cocacolaclassic; microsoft; windows10; windowspinglist
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To: Azeem

yeah....the article is biased..

The shell is available and that is not the selling point of the new OS.

For me it’s the new browser and a better interface to transition from 7. Plus stability, speed...and efficiency.


21 posted on 07/24/2015 8:51:53 AM PDT by Cold Heat (For Rent....call 1-555-tagline)
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To: TomGuy
You can not run dos or xp programs in win 7 or 8 either...unless in 7 you install Compatibility mode...and that just XP in a VM on 7

If you need dos or xp..just run a vm...
you have Virtualbox and VMWare Played for free...

Win 10 pro will have Hyper V built in

bottom line ..to run older or different OS app on the same machine...everyone is gone to using VM...Virtual machines running the old os ...running on the real machines running a different OS

22 posted on 07/24/2015 8:51:55 AM PDT by tophat9000 (SCOTUS=Newspeak)
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To: Fresh Wind
That's why I hated it. It was just too different than Windows 7's user interface.
23 posted on 07/24/2015 8:55:23 AM PDT by RayChuang88 (FairTax: America's economic cure)
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To: SeekAndFind

But Coke Classic wasn’t, now was it. The original formula didn’t have HFCS, it used real sugar.


24 posted on 07/24/2015 8:55:57 AM PDT by AFreeBird
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To: SeekAndFind
Unless I can buy Windows 10 straight off the shelf with my name already on the box...forget about it.


25 posted on 07/24/2015 9:11:32 AM PDT by moovova
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To: TomGuy
When Coca-cola returned to Coke Classic, it was NOT the same as the old Coke. They claimed it was, but it had a slightly different taste and fizz.

It will never be the same until they replace corn syrup with cane sugar.

26 posted on 07/24/2015 9:18:25 AM PDT by PJ-Comix (DUmmie Skinner: Bought & Paid For By Hillary)
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To: Signalman

Windows 10 will be Good. The Technical Preview, which I believe is now alpha for the tech preview users is solid. The reversed MOST of the mistakes they made with Windows 8.

And you can FINALLY CTRL-C and CTRL-V your way into cutting and pasting into a DOS prompt (only 20 years overdue).


27 posted on 07/24/2015 9:19:03 AM PDT by NYRepublican72 (Democrats -- it's always someone else's fault.)
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To: SeekAndFind; dayglored

PING for your Windows list


28 posted on 07/24/2015 9:33:03 AM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: TomGuy

RE: Win10 — unless it will run old DOS and XP programs — will NOT be ‘the same as ...

Why do you still want to use DOS? There is a better tool and command screen -— POWERSHELL.

Use that instead it has all the things DOS has and many more by a humongous factor.


29 posted on 07/24/2015 9:34:29 AM PDT by SeekAndFind
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To: Signalman

RE: Oops, forgot.

Windows 8: Crap

__________________

Well, it looks like we have a pattern here don’t we?


30 posted on 07/24/2015 9:35:58 AM PDT by SeekAndFind
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To: Magic Fingers

It took all of 5 minutes to adjust to Windoes 8. The desktop is there and all the features plus I like the apps like I have on my phone. Not sure what the issue is other than people don’t adjust well


31 posted on 07/24/2015 9:42:00 AM PDT by NELSON111
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To: NELSON111

“Not sure what the issue is other than people don’t adjust well”

The issue is that I have no reason to “adjust well” to an OS that doesn’t fit my needs as well as my existing OS.


32 posted on 07/24/2015 9:55:12 AM PDT by Magic Fingers (Political correctness mutates in order to remain virulent.)
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To: NELSON111

Maybe this will help you understand, whippersnapper:

https://www.youtube.com/watch?v=WTYet-qf1jo

Versus a (now) 20-year-old interface that worked and was understood by little old ladies.

Try explaining how to operate Windows 8 to a little old lady for whom you do computer work, whether that’s a neighbor, a fellow church-goer, or worst of all, your Mom.


33 posted on 07/24/2015 10:13:46 AM PDT by angryoldfatman
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To: Swordmaker; Abby4116; afraidfortherepublic; aft_lizard; AF_Blue; Alas Babylon!; amigatec; ...
Is the release of Windows 10 Microsoft's "Classic Coke" moment? ... PING!

You can find all the Windows Ping list threads with FR search: just search on keyword "windowspinglist".

Thanks for Swordmaker for the ping!!

34 posted on 07/24/2015 11:38:10 AM PDT by dayglored (Meditate for twenty minutes every day, unless you are too busy, in which case meditate for an hour.)
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To: Demiurge2

I think it was in fact a big money loser for them, though I don’t have the numbers. It all stemmed from blind sip tests where the new formula finally was able to consistently beat pepsi. When drinking lots of it however especially with other food as part of a meal, people prefer it not so sweet.


35 posted on 07/24/2015 11:50:43 AM PDT by BDParrish (O God, please bless America!)
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To: NELSON111
> Not sure what the issue is other than people don’t adjust well

I'd guess you haven't worked with and on the Windows OS for the past 10, or 15, or 20 years, developing procedures and tools and habits of usage that streamline your work and make you productive. Perhaps you're a gamer, or someone who gets into one application and rarely leaves it, so that you don't actually have to interact with the OS UI.

Whatever. I hope that in time you will begin to understand why most people do not share your attitude.

36 posted on 07/24/2015 11:54:42 AM PDT by dayglored (Meditate for twenty minutes every day, unless you are too busy, in which case meditate for an hour.)
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To: Signalman
Windows 8: Crap

I love 8.1.

It is fast to boot and shut down, and has been very stable.

I took a few minutes to configure the start screen, and while I am not fond of the fisher-price look, it makes finding and opening my favorite applications much faster than mousing-around the old start menu.

Right-clicking the windows icon on the desktop gives convenient access to all sorts of things that make managing my machine easier.

That being said, if you're a computer dummy, it could be challenging.


37 posted on 07/24/2015 12:01:41 PM PDT by 867V309 (Boehner is the new Pelosi)
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To: 867V309; Signalman
> That being said, if you're a computer dummy, it could be challenging.

Two points, smartypants.

1. The vast majority of Windows users soundly rejected Windows 8, not because of the OS itself (which is great) but because of the godforsaken Metro UI. Most of those running Win8 were forced into it by the purchase of a new computer with Win8 preinstalled. Few users upgraded to Win8 after the initial "Oh boy!" wore off. And the rapid widespread uptake of add-ons like "Classic Shell" indicate how much people hated Metro.

2. Microsoft made arbitrary, capricious changes to an established 15+ year old UI with over a billion users. Doing that has less effect on the newer users. It's the experienced users who have more trouble with "change for change's sake". The "computer dummies" never got all that proficient on the standard UI, but the experienced users did, and Metro pulled the rug out from under them.

You can take your sarcastic arrogance and place it (gently) in the shade.

38 posted on 07/24/2015 12:24:57 PM PDT by dayglored (Meditate for twenty minutes every day, unless you are too busy, in which case meditate for an hour.)
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To: dayglored
Meh. The UI (Presentation Layer) is the last, most superficial, and most easily replaced component of the OS.

Seriously. If your tech review can't get past agonizing over the Start menu, then you might need to look for a different line of work.

39 posted on 07/24/2015 12:32:42 PM PDT by tacticalogic
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To: dayglored
You can take your sarcastic arrogance and place it (gently) in the shade.

Just callin' a spade a spade :)


40 posted on 07/24/2015 12:37:23 PM PDT by 867V309 (Boehner is the new Pelosi)
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