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Keurig’s K-Cup Screw-Up And How it K-pitulated Wednesday to Angry Consumers
Washington Post ^ | May 7 | Fred Barbash

Posted on 05/10/2015 9:36:50 PM PDT by nickcarraway

It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, $18 for four blades, which then get thrown away.

But it could also be called the Keurig “K-Cup” business model. Once a consumer buys the coffee machine, the coffee drinker may spend as much as $50 to $60 per pound on the coffee contained in the K-Cups, considerably more than the cost of even Starbucks’s breakfast blend, which goes for about $11.95 per pound.

Some years back, thousands of Keurig single-serve machine fans found a cheaper alternative, however — refillable, non-disposable K-cups, little plastic coffee grounds holders, which the company graciously sold under the brand of “My K-Cup.”

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Business/Economy; Chit/Chat; Food
KEYWORDS: angrycustomers; coffee; kcup; kreurig; marketing; proprietarytech
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To: nickcarraway

The only thing new (or at least retried) is another company trying to protect their product via DRM. Can’t these folks ever learn?


41 posted on 05/10/2015 10:38:37 PM PDT by Deagle (ui)
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To: .45 Long Colt

No doubt. At a cost of $12/18 K-cups, I can fill my 14-ounce travel mug for 67 cents, it takes about 2 minutes to do it, and clean up is as simple as taking the used K-cup and walking it 3 feet to the trash can. I guess I’m just a dumb ole boy, cuz I’m pretty satisfied with this situation.


42 posted on 05/10/2015 10:39:29 PM PDT by Excuse_My_Bellicosity (Death before disco.)
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To: nickcarraway

Apparently Keurig thought they were Star_ucks and screw the ir customers and they would keep coming back for more..............like Star_ucks!


43 posted on 05/10/2015 10:45:56 PM PDT by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: RginTN

It may be convenient for you, but it’s not for me. I’ve got two of them and never use them. One I used for about a week, the other I’ve never taken out of the box. For me, Keurig is the way to go. Everyone is different.


44 posted on 05/10/2015 10:46:03 PM PDT by .45 Long Colt
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To: Talisker

Chemex ftw


45 posted on 05/10/2015 10:48:05 PM PDT by Noumenon (Resistance. Restoration. Retribution.)
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To: Excuse_My_Bellicosity

Bed, Bath, and Beyond has been carrying a product called Eco-fill 2.0 for almost as long as the Kuerig 2.0 has been out. Works like a charm. I use any ground coffee I want.


46 posted on 05/10/2015 10:49:52 PM PDT by gov_bean_ counter (Romans 1:22 Professing themselves to be wise, they became fools)
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To: .45 Long Colt

I’m not dissing Keurig cause I would like to own one but my finances won’t let me indulge in buying one. If the personal Keurig drops under $40...I’d snap it up quick!


47 posted on 05/10/2015 10:50:15 PM PDT by RginTN
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To: .45 Long Colt
"Why be insulting? If you don’t like K-Cups, don’t buy them. This isn’t a one-size fits all world."

I agree, but being insulting is often a very strong temptation, to which I have yielded.
48 posted on 05/10/2015 10:50:22 PM PDT by Steve_Seattle
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To: nickcarraway

What is the best cheap razor blade?


49 posted on 05/10/2015 10:52:35 PM PDT by minnesota_bound
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To: truth_seeker
"If you want to find complainers about everything and everybody, this is the place !!"

There's an old saying, "Two Jews, three opinions." I'd update it to say, "Ten conservatives, five opinions; ten liberals, one opinion."
50 posted on 05/10/2015 10:55:09 PM PDT by Steve_Seattle
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To: ansel12

Yep. Never a K whatever. Never will.


51 posted on 05/10/2015 10:55:38 PM PDT by Nuc 1.1 (Nuc 1 Liberals aren't Patriots. Remember 1789!)
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To: Steve_Seattle

Sorry but they deserve it for trying the DRM trick! If you think that is just business then you are the problem!


52 posted on 05/10/2015 10:56:59 PM PDT by Deagle (ui)
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To: Secret Agent Man

I like Keurigs. No wait for the coffee to brew (really), lots of flavors to choose from and the coffee is superior to regular coffee makers that I’ve tasted other than some Bunn’s coffee makers.main drawback is the cost per cup tho.


53 posted on 05/10/2015 10:58:04 PM PDT by jsanders2001
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To: Excuse_My_Bellicosity
If I don’t like the product or the cost, I’m free to go do something else.

And, generally, that was the market response to the Keurig new technology.

54 posted on 05/10/2015 11:00:22 PM PDT by Oberon (John 12:5-6)
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To: Talisker
Aeropress. Fast, easy, delicious, cheap. Trust me.

Yup!

55 posted on 05/10/2015 11:02:20 PM PDT by gasport (Immigration reform means arriving in air-conditioned comfort.)
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To: jsanders2001

You like many others are missing the point!

Do you really want your coffee makers to protect their product to the point of making you buy coffee from only them?

The free market has to rule here or you will be paying through the nose for almost everything - and it is getting more like that everyday.


56 posted on 05/10/2015 11:03:08 PM PDT by Deagle (ui)
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To: Excuse_My_Bellicosity

Or a s a lib would say...

But but it not faaaaaair she didn’t know. It’s yourrrrrrrrrrrrr fault you don’t tell her beforeeee she bought the machine.


57 posted on 05/10/2015 11:04:47 PM PDT by matt04
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To: matt04

So true... but of course progressives would never allow competition in the first place so this would never happen.

They would still argue as you stated that if they just did not know the consequences, let them of the hook or in the progressive terms, free...


58 posted on 05/10/2015 11:07:53 PM PDT by Deagle (ui)
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To: minnesota_bound
What is the best cheap razor blade?

Personna Hospital Grade double edge

~$0.30

59 posted on 05/10/2015 11:08:53 PM PDT by gasport (Immigration reform means arriving in air-conditioned comfort.)
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To: goldstategop

Yes, I agree! Why hasn’t that worked faster with the entertainment industry, mainly the musical section and their DRM? Their have been so many problems with their products that you would think that they would come up with a viable system but...money still seems to be an obstacle to them - they want more (and it seems to only cost them)...


60 posted on 05/10/2015 11:17:43 PM PDT by Deagle (ui)
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