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Keurig’s K-Cup Screw-Up And How it K-pitulated Wednesday to Angry Consumers
Washington Post ^ | May 7 | Fred Barbash

Posted on 05/10/2015 9:36:50 PM PDT by nickcarraway

It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, $18 for four blades, which then get thrown away.

But it could also be called the Keurig “K-Cup” business model. Once a consumer buys the coffee machine, the coffee drinker may spend as much as $50 to $60 per pound on the coffee contained in the K-Cups, considerably more than the cost of even Starbucks’s breakfast blend, which goes for about $11.95 per pound.

Some years back, thousands of Keurig single-serve machine fans found a cheaper alternative, however — refillable, non-disposable K-cups, little plastic coffee grounds holders, which the company graciously sold under the brand of “My K-Cup.”

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Business/Economy; Chit/Chat; Food
KEYWORDS: angrycustomers; coffee; kcup; kreurig; marketing; proprietarytech
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To: douginthearmy
I don't care if it's $1000/pound of coffee. I am not buying a pound of coffee. I am buying a convenient, hot cup of coffee that I make by inserting a cup, pressing a button, coming back in a few minutes and throwing the cup away. It's fantastic.

I agree. We get the Sam's Columbian and the convenience.

If I want to brew a specialty cup, I will roast it in my roaster, grind it and choose the proper brewing device for the type of coffee. That all takes time and planning. The K-Cup is a one minute brew affair. That is the draw for the device.

I think Keurig learned a lesson that convenience has a price limit.
21 posted on 05/10/2015 10:09:52 PM PDT by PA Engineer (Liberate America from the Occupation Media.)
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To: RginTN

A $60.00na pound, literally everything is cheaper.


22 posted on 05/10/2015 10:10:40 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: nickcarraway

Aeropress.

Fast, easy, delicious, cheap.

Trust me.


23 posted on 05/10/2015 10:12:48 PM PDT by Talisker (One who commands, must obey.)
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To: PA Engineer

There was never away to make a really srpng cup of coffee. It was always insipid!


24 posted on 05/10/2015 10:13:36 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: truth_seeker

That’s exactly the coffee maker that I’ve got. I’ve had it for a year and I love it. One side has the big 12-cup pot. The other side does K-cups or you can brew a small scoop of ground coffee into your mug. I buy the K-cups for $12/18 K-cups. I grind beans for the pot to fill my thermos during the week and drink 2-3 K-cups per day on the weekends.

Honestly, I’m not understanding the whole K-cup problem here. With the K-cups, I got exactly what I was promised. If I don’t like the product or the cost, I’m free to go do something else. I think people are complaining just to do it.


25 posted on 05/10/2015 10:16:10 PM PDT by Excuse_My_Bellicosity (Death before disco.)
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To: BunnySlippers
I disagree about that. The coffee does not taste like dust with dirt in it. That is actually a stupid comment, because if it did taste that way, no one would buy it. You seem to have an emotional reaction to it, for whatever reason.

The system might not be economical for a heavy coffee drinker, but for someone like me - who drinks only three or four cups a week - the Keurig system is just fine. I want a cup of coffee, I get a cup of coffee. I don't have to brew a pot and mess with coffee grinds and cleanup.
26 posted on 05/10/2015 10:17:28 PM PDT by Steve_Seattle
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To: Excuse_My_Bellicosity
Really, I don’t get the angry customer part.

As usual, it's not so much the "angry customer part" as it is the "Washington Post reporter trying to come up with a story" part.

27 posted on 05/10/2015 10:20:20 PM PDT by JennysCool (My hypocrisy goes only so far)
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To: nickcarraway

I like flavored coffee, and buy my beans online from a company in Shreveport, La. I grind the beans, and brew 6 cups, but with the large cup I use, it gives me 2 large servings. That’s usually all the coffee I drink in a day.


28 posted on 05/10/2015 10:20:24 PM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: BunnySlippers

The cost/pound is a bogus argument. It costs me 67 cents to fill my 14-ounce travel mug. Sure, there’s cheaper options. But I like the convenience and K-cups sure are cheaper than the gas station or especially Starbucks. I’m not trying to tell people what to like but I don’t understand all the complaining, either. Don’t like it? Don’t buy it.

I can’t help wonder how many of K-cup complainers are packing a $400+ iPhone and are paying $89/month to use it. We all have a choice in life. I don’t understand them and they don’t understand me. It takes all kinds, I guess.


29 posted on 05/10/2015 10:23:32 PM PDT by Excuse_My_Bellicosity (Death before disco.)
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To: JennysCool

Yup! I’d say that’s the right call!


30 posted on 05/10/2015 10:26:25 PM PDT by Excuse_My_Bellicosity (Death before disco.)
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To: douginthearmy

He they didn’t tell me how much the razor blades and ink cartridges for my Keurig would cost.


31 posted on 05/10/2015 10:26:32 PM PDT by nickcarraway
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To: nickcarraway

Slow news day, eh, WashPost?


32 posted on 05/10/2015 10:27:01 PM PDT by Excuse_My_Bellicosity (Death before disco.)
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To: truth_seeker

We use the reusable K-cup device. I kept track last time we bought a can of coffee. The reusable cup costs 8 cents a cup while the disposable cups rub close to 50 cents a cup.


33 posted on 05/10/2015 10:27:32 PM PDT by Lawgvr1955 ( Sic Semper Tyrannis)
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To: nickcarraway
Luckily, we stayed at a place in Tucson that had those K things in the room. found out immediately that the coffee was much too weak for our tastes. Picked up some "reusable" K container thing at the local Safeway. It did not latch into the machine, leaked grounds all over if I tried to make the brew stronger. Had to manually hold the stupid thing closed while brewing.

Good experience, we sighed with relief coming home to our 14 cup Cuisinart and all the strong coffee we wanted, with no gimmicks.

34 posted on 05/10/2015 10:27:52 PM PDT by doorgunner69
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To: nickcarraway

I never saw the practical use of having a single cup brewer. I drink 4-5 cups of coffee each morning as does my wife. We buy whole bean coffee and grind our own and brew amounts we need.


35 posted on 05/10/2015 10:30:29 PM PDT by Red_Devil 232 ((VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!))
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To: Steve_Seattle

If you like your Keurig, you can keep your Keurig...


36 posted on 05/10/2015 10:33:19 PM PDT by nickcarraway
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To: Excuse_My_Bellicosity

“The cost/pound is a bogus argument. It costs me 67 cents to fill my 14-ounce travel mug. Sure, there’s cheaper options. But I like the convenience and K-cups sure are cheaper than the gas station or especially Starbucks. I’m not trying to tell people what to like but I don’t understand all the complaining, either. Don’t like it? Don’t buy it.

I can’t help wonder how many of K-cup complainers are packing a $400+ iPhone and are paying $89/month to use it. We all have a choice in life. I don’t understand them and they don’t understand me. It takes all kinds, I guess.”

If you want to find complainers about everything and everybody, this is the place !!

I am going to try the refillables. My wife likes Iced Coffee, so the single cups should be ideal for that.


37 posted on 05/10/2015 10:34:08 PM PDT by truth_seeker
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To: Daffynition

I’m a CPA and a tax attorney. Trust me, I’m really good at math. I’m also a Keurig user. I know I can brew better coffee in our other machine when I want to take the time, but most days convenience is more important. I would buy K-cups if the price tripled. My time is significantly more valuable than the change saved on a cup of coffee.

Why be insulting? If you don’t like K-Cups, don’t buy them. This isn’t a one-size fits all world.


38 posted on 05/10/2015 10:35:26 PM PDT by .45 Long Colt
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To: Daffynition

You’ve just been suckered by a total garbage Washington Post article, so making assessments of other people’s intelligence probably isn’t a good plan right now.


39 posted on 05/10/2015 10:36:07 PM PDT by Excuse_My_Bellicosity (Death before disco.)
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To: .45 Long Colt

Sometimes convenience is the chief motivation, not cost.


the French Press I bought was on sale for $12...its convenient(steeps for 5 minutes). I let my tea steep longer.


40 posted on 05/10/2015 10:36:14 PM PDT by RginTN
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