You like many others are missing the point!
Do you really want your coffee makers to protect their product to the point of making you buy coffee from only them?
The free market has to rule here or you will be paying through the nose for almost everything - and it is getting more like that everyday.
The free market does. You can buy reusable fillable kcups and fill themmwith whatever coffee you want.
Too many companies today act like their customers are prey rather than clients to be cultivated.
That's the problem. Coffee drinkers get real mad when their brand of coffee doesn't fit in the new coffee maker one morning. Surprise!
Plus, the K-cups they already paid for no longer work. G-r-r-r. They want their coffee!!!
> You like many others are missing the point
No I got the point that you were complaining...: )
“Do you really want your coffee makers to protect their product to the point of making you buy coffee from only them?”
Is this any different than the Apple OS X and IOS operating systems being exclusive to equipment manufactured by Apple? Is it any different than Gillette razor blades fitting only Gillette razors? Nikon camera lenses fitting only Nikon cameras? Sony Playstation games fitting only Sony game machines?
Some manufacturers compete with closed systems, some with open systems. The market provides options and consumers make choices. Keurig does not have a monopoly over the sale of coffee and never will unless consumers decide of their own free will to purchase exclusively from Keurig.
If the market is truly free Keurig has, and should have, the freedom to sell a closed system. If people like the system, and buy it, the company will prosper. If the lower priced competitive open systems are preferred by the consumer, the Keurig will fail. So be it.