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Forget Apple fanboys, what about Apple doomsayers?
iMore ^ | Friday, Mar 20, 2015 at 10:15 am EDT | BY JOHN MOLTZ

Posted on 03/21/2015 1:33:07 AM PDT by Swordmaker

Apple zealots are one thing, but Apple doomsayers might be worse. This week, on The Network: John Moltz wonders why we ever mixed church and tech.

Stop me if you've heard this one: Apple is just like a relig—

STOP.

Yeah, you've heard it. Apple is just like a religion. And its customers are acolytes, steeped in the heady lore of the Church of Jobs blah blah blah. For certain pundits and commentators, this explains away everything they don't understand about Apple. Why it does so fabulously well, why its customers are so loyal, why the company is able to charge more for its devices... it explains everything!

A little too neatly.

See, if I could add an addendum to Occam's Razor it would go like this: The simplest explanation is usually the right one... unless it involves magic. Frankly, I think that it's much more valid to apply this argument to Apple's critics than its supporters.

Take, for example, those who continuously proclaim that Apple's doom is nigh. You don't have to look far for them: They literally use the word "doom" in their headlines.

Just to be clear, I'm not saying belief in imminent Apple doom is a religion. I don't think it is. You know what is religion? Religion. Words have meaning, that's what they're for. Most of these people who proclaim Apple doom don't even believe it themselves — they're just selling something.

No, I'm just saying one could make a better case that the Apple Doomsday Cult is a religion than making the argument that Apple itself is. Consider it a thought experiment.

The church of Apple

For starters, let's look at the argument that Apple is a religion. We know this is true because researchers in Britain hooked one Apple fan up to a machine and found his reaction to the brand was stimulating the same centers of the brain that religion stimulates.

Oh, you can argue that one is not a statistically large sample or that even if Apple does stimulate the same brain centers as religion that doesn't mean much because lots of things — our loved ones, playing sports, or the rich, creamy taste of Litehouse Ranch Dressing — could do the same thing, that doesn't make them religions. But now you're just hating on science, hater.

Still there is the generic argument about the canonical "Apple zealot". Do these people who think Apple is perfect in every way all the time and will buy whatever product Apple ships actually exist? Probably. When I invented "Artie MacStrawman" nine years ago, it was not without its basis in fact. But here's the difference: The only place the Arties of the world write is in comments or forums or on the restroom wall of the Applebee's they walked into confusedly thinking it had something to do with Apple. They don't write for supposedly serious publications like Forbes, Fortune, Bloomberg and the Wall Street Journal. They don't have positions as big-time Wall Street analysts. They certainly don't get invited on television to make their case and they definitely do not get book deals.

The altar of facts

Are there Apple fans who will take any opportunity to point and laugh and make snarky remarks about Apple's competitors? Haha, oh, yeah. Oh, my god, so many. Most of these people also criticize Apple, too. While we prefer Apple's products and their business model, we're not idiots. But pointing out that Apple makes good stuff and makes a ton of money for doing so — in other words, pointing out facts — does not mean you're a religious nut.

Maybe Apple doom is a thing because our culture loves stories that run counter to what everyone thinks. If you can come up with some kind of evidence that donuts are actually good for you, it'd be a big traffic day on Huffington Post. But this dogged adherence to the idea that Apple will fail runs back to the mid-1990s when it was actually failing. In other words, when Apple was failing, no one was getting cushy gigs telling people how it was actually succeeding. Which is good because it wasn't, but you can't explain the Church of Apple Doom away as simply the novelty of being contrarian.

The sweet smell of success

Now, Apple is so much more of a success story than a failure story that it seems almost impossible on a quantum mechanical level. That's really the only thing you need to know to make my case: Apple's not just successful, it's incredibly, dramatically, wildly, record-breakingly successful. So demonstrably successful that saying it's doomed has gone light years past "not even funny anymore" and wrapped all the way around the universe to "thigh-slappingly hysterical" again.

And yet people still believe it's on the edge of going out of business. Well, as I said, they either believe that or they're just selling that idea to get attention. Which, of course, also goes on in religion. QED.

Is Apple always a success? No. Will it always be a success? Given what we presume is the infinite nature of time, probably not. Some time before the sun burns out, Apple will probably again get the kind of managers it had in the mid-1990s, an assortment of clotted meat products in suits who believe that market share is incredibly important and that chasing the lowest common denominator is a sure-fire way to win.

But we're nowhere close to that point yet. So to buy into the idea that it's happening right now, you have to take a lot on faith. Certainly a lot more than believing Apple is a success.


TOPICS: Business/Economy; Computers/Internet; Society
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To: tacticalogic

What is clear is, you are so filled with hatred toward anything Apple you are blinded by the truth.

Maybe you need to seek professional help.

Good Day.


61 posted on 03/22/2015 5:53:57 AM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec

If the only argument you have left is personal attacks, you’ve lost.


62 posted on 03/22/2015 6:02:17 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: tacticalogic

I haven’t lost anything, you simply refuse to except facts, it’s like trying to argue with a liberal.


63 posted on 03/22/2015 6:03:31 AM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec
I haven’t lost anything, you simply refuse to except facts, it’s like trying to argue with a liberal.

The only "fact" I see in evidence is your own assessment that pretty much everyone disagrees with you about who Apple is competing with.

64 posted on 03/22/2015 6:13:31 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: tacticalogic

The irony is that, on a thread about the “religious war” topic, that can’t stop and see how just how fervent their responses get.

I tried an intervention above, but I have a feeling that if there was a FR rally against Hillary, for example, and they found out that we were there, they would reorganize their corner of rally into an anti-Apple Haters rally pretty quick. They’d refuse to talk to the rest of us, and maybe even try to tar and feather us if the supplies were available. They might even pull a Cruz moment, “If you refuse to stand with Apple, then I refuse to stand with YOU!” and walk out. All over a product.


65 posted on 03/22/2015 7:26:41 AM PDT by bolobaby
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To: bolobaby; tacticalogic; Swordmaker
Microsoft, Samsung, and others are worried about what the other guys are doing, and Apple just worries about Apple.

It seems you don't understand the market. Microsoft's primary market is Business/Productivity, and Apples primary is Home User/Multimedia.

If Apple really wasn't to compete against MS, they would build servers, write Server OS, and write Admin Tools, and market that to the public. Apple hasn't done that yet. If they ever do you can bet they would give MS a good run for their money.

A few years ago Pepsi-Cola sued Coke-cola for being uncompetitive. The judge threw the case out. His reason was because while both companies were in the Soft-drink Industry, Cokes primary was in Fountain Drinks and Pepsi's primary market was in Bottled Drinks.

Just because two campaniles are in the same Industry, doesn't mean they are in the same market.

66 posted on 03/22/2015 9:59:30 AM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec
You started this with the declaration that "what most people fail to understand is Apple isn't trying to compete with anyone."

You brought Microsoft into the argument, not I. Now you're trying to claim I don't understand the market because Microsoft offers a different product line than Apple.

If you submit that Apple's primary market is Home User/Multimedia, and further that they're not trying to compete with anyone then it appears that it's you that's misunderstood the Home User/Multimedia market, thinking Apple is the only company that serves that market.

67 posted on 03/22/2015 10:54:17 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: tacticalogic
Once again you have decided to NOT reply to the post.

Microsoft's PRIMARY MARKET is BUSINESS

Apple's PRIMARY MARKET is the HOME USER.

Now try to stay of topic.

68 posted on 03/22/2015 10:57:17 AM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec

You do not have enough capital letters on your keyboard to bluff me into letting you change the subject.


69 posted on 03/22/2015 11:07:31 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: tacticalogic

I’m not changing the subject.

You are refusing to to answer the questions.


70 posted on 03/22/2015 11:09:07 AM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec

The subject was never Apple vs Microsoft’s primary markets. It’s not the subject of the article and it’s not going to be the subject of any conversation we have on this thread.


71 posted on 03/22/2015 11:11:00 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: tacticalogic
If I'm the one deliberately obfuscating, why is it not just me but "most people" that don't understand what you're saying?

Amusing. You've taken a poll. Not. You even had to put "most people" in quotation marks because you knew "most people" you were referring to, were only you Anti-Apple hecklers.

72 posted on 03/22/2015 11:35:02 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: tacticalogic

Let me see you replied in post 20, 31, 34, 48, 56.

And NOW you claim I am changing the subject. Just admit it YOU CANT answer the questions, because of your hatred for all things Apple.


73 posted on 03/22/2015 11:36:12 AM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec
If Apple really wasn't to compete against MS, they would build servers, write Server OS, and write Admin Tools, and market that to the public. Apple hasn't done that yet. If they ever do you can bet they would give MS a good run for their money.

Actually, Apple's had server software for quite a while. OSX Server droped on top of Maverick shortly after it came out, and you can currently buy the Yosemite version for $19.99.
How about XServe? None of these have been wildly successful, and from my buddies who used to work with Citrix/does home and small business installs, Apple servers have always been pretty bad.

It seems you don't understand the market. Microsoft's primary market is Business/Productivity, and Apples primary is Home User/Multimedia.

It seems you don't understand the market. Just because you have a primary focus in one, doesn't mean you can't compete in another. Windows machines are more ubiquitous in the Home market than are Macs. Ford makes trucks, but they also compete in the small cars market, the sports car market, and so on.
74 posted on 03/22/2015 12:01:41 PM PDT by Svartalfiar
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To: Swordmaker
AGAIN YOU REPEAT YOURSELF.

Your entire argument makes my argument for me.

I am going to say this one more time. Apple is NOT marketing against Microsoft

Apple was marketing about USER EXPERIENCE. . . and it was against the whole USER EXPERIENCE of the combined PC ecosystem.

They were offering the users an alternative to the pain of the PC computer..

Yes, they are grouping their marketing against Windows and hardware that operates Windows, which is their competition. For each person that buys whichever PC they pick, that's one less Mac that Apple just sold. They are in the exact same market.

I told you exactly what Apple was doing but you choose to ignore it.

And I told you, what you think Apple is doing is not what they're doing. I posted you ads, quoted from them, and you still keep just saying "I'm right and you're wrong".

The rest of your sophomoric screed is merely an attempt to make me look ignorant of things I have posted on FR about for over 10 years.

My sophomoric screed is rebutting pretty much all of what you said, and your rebuttal is simply to repeat yourself. You're the one making sophomoric arguments here. Just because you have ten years history of only posting articles about Macs, only posting comments on articles about Macs, doesn't mean any argument you make is automatically correct. Hence myself and bolobaby both posting comments that negate what you or your article says, because they're wrong. It's not anti-Apple, it's anti-wrong information. When people post stupid stuff about Microsoft, I'm just fine shooting their arguments down as well, where they're incorrect.

You are helping make the argument of the article quite nicely.

Oh, and how is that? I don't think Apple's going to die off anytime soon. They've got a good business model, they've got a decent chunk of market share, they do well against their competitors, and they have a shitton of cash in the bank. Even if they just stopped selling everything, no revenue, they have enough reserves to probably keep going for decades. I'm a practical person and can in no way justify paying about twice the price for the same machine. But there's plenty of people willing and able to pay that premium, and Apple isn't going to be hurting for customers unless they really mess something up. I don't like the iWatch, it's as dumb as Samsung's smartwatch, but there's plenty of people who want to wear one. I don't like the closed OS of the iPhone, I like being able to take my battery out or install a custom ROM. But there's plenty of people who don't care about that, and like their nuspi iPhones. Just because I personally don't like some of the features of their machines doesn't mean I think the company is going to run into a brick wall.
75 posted on 03/22/2015 12:02:12 PM PDT by Svartalfiar
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To: Svartalfiar
I'm glad you looked it up and took the time to reply on it, it just proves my point. Yes all the reviews are bad. This just shows that Apple has no plans to compete against MS for the Business market. When’s the last somebody from Apple has talked to your IT staff about setting up an Apple Network?

Like I have been saying on this topic, if Apple REALLY wanted to compete against MS they would build a serious Business platform, and market it. But they are NO trying to compete with anybody.

76 posted on 03/22/2015 12:10:13 PM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec

None of those were about the subject of Apple vs Microsoft’s primary market. You did try to change the subject.


77 posted on 03/22/2015 12:21:02 PM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: Swordmaker; amigatec
Amusing. You've taken a poll. Not. You even had to put "most people" in quotation marks because you knew "most people" you were referring to, were only you Anti-Apple hecklers.

The "most people" was taken directly from the post by Amigatec that I originally responded to. If you have a problem with it, take it up with the author.

78 posted on 03/22/2015 12:23:38 PM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: tacticalogic

No I didn’t.


79 posted on 03/22/2015 12:26:25 PM PDT by amigatec (The only change you will see in the next four years will be what's in your pocket.)
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To: amigatec

Yes you did. You brought Microsoft into this, and tried to make it the subject of a discussion.


80 posted on 03/22/2015 1:21:32 PM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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