You brought Microsoft into the argument, not I. Now you're trying to claim I don't understand the market because Microsoft offers a different product line than Apple.
If you submit that Apple's primary market is Home User/Multimedia, and further that they're not trying to compete with anyone then it appears that it's you that's misunderstood the Home User/Multimedia market, thinking Apple is the only company that serves that market.
Microsoft's PRIMARY MARKET is BUSINESS
Apple's PRIMARY MARKET is the HOME USER.
Now try to stay of topic.