The point was the idea of change. . . and it was about the iPad Air 2. Not anti-Americanism at ALL. Sheesh. It isUD. Just because the entire UNHEARD part of the song may have this, 99% of the watching public are going to know nothing about that. . . and it will pass completely over their heads. It is FUD to claim that Apple is espousing those sentiments because of a very heavily edited song in a commercial says a LOT more about the people who are spreading the FUD than it does about Apple. it is THEY who are reading what is NOT there into it because of their derangement.
You know my positions on Apple stuff, so I think you will understand where this comment is coming from. I'm going to respectfully disagree that Apple is not responsible for making a mistake here. I think they chose very poorly and should pull the ad.
The problem is that they are incorporating a song whose clear message -- when heard in its entirety -- is anti-American. Legal? Sure. Free speech, all that. But it's not a pro-America message.
Editing out the most objectionable parts is just, well, sorry but I think it's just chickenshit. It's not honest. The song is the song.
I'm a musician, a songwriter, a performer. My songs, and the songs that I cover, are pieces of musical art that are to be taken and understood as whole works, not as snippets chosen to disguise the message they convey.
Apple -- or their ad agency -- made TWO mistakes. First was choosing that song as a theme. Second was deleting parts of the song for reasons of censorship.
The first mistake was IMO a stupid error. The second mistake is worse, because it is dishonest. The song is the song.
I don't mean to try to convince you or anyone to agree with me. Just saying what I think, first as a musician and songwriter, and second as an Apple customer.
I disagree that Apple can only be held to what wasn’t left on the cutting room floor. Their intended primary audience, the cool kids, know what is in that song.
Maybe the older generation doesn’t, and that’s fine.
But this is a classic example of sending different messages to different audiences. The animation studios have been doing this for years. “Shrek” has many very different connotations and punch lines for 40 year olds than it does for 8 year olds. On purpose.
And this song is also sending different messages to different groups. On purpose. No, those words weren’t in the message you heard. But they were darn sure part of the messaging being sent to a particular segment of the commercial’s audience.
The commercial didn’t say those words to you. But, it’s certainly and purposefully there.