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5 Critical P.R. Moves Tiger Needs to Make Now
FoxNews.com ^ | Monday, November 30, 2009 | Fraser Seitel

Posted on 11/30/2009 8:05:56 PM PST by canuck_conservative

Dear Eldrick:

First, sorry to hear about the second most famous “crash” last week. (I’m sure in retrospect, you wish you were with those other “crashers” at the White House, rather than being eased out of your Escalade at 2 in the morning.)

Second, I know you and the lovely Elin have been ducking the local fuzz in terms of elaborating on what happened and you tried to extinguish the fire with yesterday’s half-baked statement but...

Third, as much as you don’t want to hear it, your only choice now is to take the “penalty stroke” and fess up about what happened -- maybe not “all” of it, but at least, “much” of it.

Frankly, the statement your released yesterday expressing that “This is a private matter, and I want to keep it that way,” is a non-starter. Alas, there is nothing “private” about what you do. That’s the price you pay for who you are.

As any even casual viewer of cable news knows by now, when a celebrity hits the wall (in your case, literally!), there is no alternative but to get the bad news out.

Michael Phelps, Kobe Bryant and Michael Vick did, and they lived to score another day. Martha Stewart and Mel Gibson didn’t, and they never fully recovered. And it took Michael Richards three years and a Larry David "Seinfeld" comeback to begin to clear his name. And as to the late lamented Latin lothario Governor Mark Sanford from South Carolina, don’t even ask.

So, my friend, as much as you value your privacy and as distasteful as the reality of this awfulness is, you really have no choice.

With apologies, here is the crisis management mantra to which you must abide:

#1. Go Public

You can’t not. Those TV trucks outside ....

(Excerpt) Read more at foxnews.com ...


TOPICS: Chit/Chat
KEYWORDS: confession; coverup; publicimage; tigerwoods
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First Rule of Holes - stop digging yourself deeper!! Someone who depends on good relations with the public for his living cannot continue with evasions.

And how is he gonna be able to concentrate in future matches with gallery spectators constantly asking questions about this?

Has nobody learned anything from Bill Clinton? "The cover-up is always worse than the Crime" - take your lumps and move on.

1 posted on 11/30/2009 8:05:57 PM PST by canuck_conservative
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To: canuck_conservative

Why should Tiger have to talk to anyone when this is clearly a matter between him and his wife?


2 posted on 11/30/2009 8:10:03 PM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: pnh102

Read my post #1 again


3 posted on 11/30/2009 8:15:12 PM PST by canuck_conservative
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To: pnh102

I agree. It is disturbing that so many conservatives seem to think that celebrities owe them every intimate of their lives.

Tiger should not speak to police PERIOD! Nothing will be gained and it will only give the scandal sheets more fodder.


4 posted on 11/30/2009 8:16:12 PM PST by packrat35 (Ron Paul is a turd!)
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To: canuck_conservative

Frankly, I think that if Tiger went public with 1) I have provided FHP with the necessary information required by law.

2) I want to encourage my fellow Americans to stand up for their rights and remember that they don’t have to turn their lives inside out for law enforcement or the media.

3) Shouldn’t you reporters be covering more important things like terrorist attacks on our military or global warming hucksters ripping off the taxpayers for millions in grants?

The left might be flabbergasted, but he’d be an instant hero to the right!

Woot!


5 posted on 11/30/2009 8:17:10 PM PST by Valpal1 (Always be prepared to make that difference.)
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To: canuck_conservative
None of your damn business. The ones trying to stick their noise in Tigers business, need to come clean and proclaim their none conservative principles....
6 posted on 11/30/2009 8:28:44 PM PST by org.whodat
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To: Valpal1

Obviously you didn’t bother to read the article.

Because if you had, you would’ve seen that “talking to the police” ISN’T one of the 5 points.

Neither did I mention it.

You can get back on your high horse now.


7 posted on 11/30/2009 8:30:39 PM PST by canuck_conservative
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To: canuck_conservative
I do not care to know. He works, pays his own way - he owes no one anything.

Now if he were a paid official, yes. BHO refuses to show his long form, and we are feeding, housing, perks aglore - while he's tearing down our country big time.

How dare the media even be concerned about Woods' accident when they cover for BHO.
8 posted on 11/30/2009 8:33:12 PM PST by presently no screen name
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To: Valpal1

What’s your favorite crime police hater? What dance do you do of joy when a police officer dies in the line of duty trying to protect people that would include someone like you who wants them all to die. If a gang member confronted you you’d take a baby and say “SHOOT IT! SAVE ME!”


9 posted on 11/30/2009 8:33:24 PM PST by rexgrossmansonlyfan (Brennan and Booth THEY finally begin December 2009 (Keep flammables away from TV 12/10))
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To: org.whodat

While I agree that his personal affairs don’t interest me, I will say that if I go outside, get in the car, run over a hydrant and smash into a tree, the police are not going to drop it. (run-on sentence off)


10 posted on 11/30/2009 8:33:26 PM PST by eyedigress
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To: eyedigress

Of course the gang banging police haters here will tell you you should shoot the officers.

Only criminals or people hiding something don’t talk to the police.


11 posted on 11/30/2009 8:35:18 PM PST by rexgrossmansonlyfan (Brennan and Booth THEY finally begin December 2009 (Keep flammables away from TV 12/10))
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To: canuck_conservative

First rule of fight club - when you need the advice of supposed PR experts, you are, de facto, screwed. Know what you say, say what you know, be transparent and truthful, live with integrity and this stuff (the known elements, accident, 911 call, etc. - not the stuff speculated on in the tabloids) will pass in a heartbeat. The reason he has a problem is that he is stepping back and getting advice like this, trying to use a timed release strategy to “control the message”. There’s no need to “control the message” if you simply tell the truth, forthrightly. Stuff like the wife using the golf club to break out the glass in the back (i.e., hatch) of an Escalade, when supposedly Tiger was in the driver’s seat at the front of a very large vehicle, doesn’t wash. I can imagine she threw the club at the back window as he was driving out of the driveway as a way of punctuating their argument. But if that was the case - say so. He has the cash to fix the window and for that matter, buy a new Escalade with pocket change. No one would have a problem forgiving him/them for that. But this elaborate effort to release information and stiff arm the FHP - just makes it look like something much worse had to be underlying the known events.

Note to self: After becoming world’s greatest golfer and earning a billion dollars in first 12 years as a pro - make sure to tell it straight when the Missus throws a tantrum!


12 posted on 11/30/2009 8:35:51 PM PST by Wally_Kalbacken
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To: pnh102; packrat35

If I heard a report on Evil Talk Radio today correctly, his insurance company isn’t quite as ready to write a check for an “accident” as Tiger would like, and they’re the party requesting a police report.


13 posted on 11/30/2009 8:41:11 PM PST by jiggyboy (Ten per cent of poll respondents are either lying or insane)
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Comment #14 Removed by Moderator

To: eyedigress

“While I agree that his personal affairs don’t interest me, I will say that if I go outside, get in the car, run over a hydrant and smash into a tree, the police are not going to drop it.”

BINGO! You nailed it right there.


15 posted on 11/30/2009 8:45:30 PM PST by MplsSteve
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To: eyedigress
While I agree that his personal affairs don’t interest me, I will say that if I go outside, get in the car, run over a hydrant and smash into a tree, the police are not going to drop it. (run-on sentence off)

Spot on.

16 posted on 11/30/2009 8:48:44 PM PST by buccaneer81 (ECOMCON)
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To: packrat35

While you are technically correct, when you take the money and fame, you have to understand the downside. TMZ will hound him until someone talks, so for HIS OWN GOOD, he needs to get out in front of this thing. Like it or not. He chose to be Tiger Woods, most famous and well paid athlete on the planet, this is the downside, deal with and move on.


17 posted on 11/30/2009 8:48:49 PM PST by Republic of Texas (Socialism Always Fails)
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To: packrat35

The price of celebrity. Too bad. He needs to man up.


18 posted on 11/30/2009 8:49:38 PM PST by buccaneer81 (ECOMCON)
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Comment #19 Removed by Moderator

To: org.whodat
So, tell me where conservative principals have been breached in this incident.

BTW, Woods is an immature spoiled brat. He's been asking for this for years. Does he deserve it? No. Did he paint a big bulls eye on his back? Hell, yes.

20 posted on 11/30/2009 8:52:51 PM PST by buccaneer81 (ECOMCON)
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