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Carbonite Stacks the Deck on Amazon
New York Times ^ | Jan. 27, 2009 | David Pogue

Posted on 01/30/2009 4:45:45 PM PST by decimon

Last week, a clever citizen sleuth caught Belkin in the act of hiring people to post bogus five-star reviews for Belkin products on Amazon. And now, no sooner has the world stopped shaking its fist at Belkin than another smoking gun has emerged.

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In short, “the review by Swami Kumaresan, rating Carbonite 5 stars, read too much like a testimonial,” he writes. “It turned out that Swami Kumaresan is the Vice President of Marketing for Carbonite. His review gives no indication that he is employed by the company.”

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(Excerpt) Read more at pogue.blogs.nytimes.com ...


TOPICS: Business/Economy; Computers/Internet; Society
KEYWORDS: carbonite
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1 posted on 01/30/2009 4:45:45 PM PST by decimon
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To: decimon

I had carbonite about two weeks ago and killed it from my desktop. Didn’t care for how it didn’t backup video files and such.


2 posted on 01/30/2009 4:54:15 PM PST by Chicos_Bail_Bonds
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To: decimon

Wonder if Rush will stop advertising for them.


3 posted on 01/30/2009 4:55:30 PM PST by TheZMan (Secede.)
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To: decimon

This is pretty normal for companies, I know Epinions.com had a major problem (probably still do) with ‘professional reviewers’ posing as regular consumers.


4 posted on 01/30/2009 4:57:56 PM PST by mnehring
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To: Chicos_Bail_Bonds
I had carbonite about two weeks ago and killed it from my desktop.

Auto backup is a great idea. Don't know if Carbonite is the right product.

5 posted on 01/30/2009 4:58:12 PM PST by decimon
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To: Chicos_Bail_Bonds

I’ve actually been considering them, thanks for the heads-up.


6 posted on 01/30/2009 4:59:08 PM PST by mnehring
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To: mnehrling

I tried Mozy this week....had some problems with them too. Ugh


7 posted on 01/30/2009 5:00:01 PM PST by Chicos_Bail_Bonds
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To: TheZMan
Wonder if Rush will stop advertising for them.

When they stop paying him to advertise for them. I thought it funny when he and Hannity picked up GM as a sponsor and had to tout GM's fuel efficient vehicles.

8 posted on 01/30/2009 5:01:02 PM PST by decimon
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To: decimon

9 posted on 01/30/2009 5:01:25 PM PST by randomhero97 ("First you want to kill me, now you want to kiss me. Blow!" - Ash)
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To: decimon

True, but he’s said that he does very careful reviews of the advertisers he puts on his show and turns down many despite the disappointment of his marketing staff.


10 posted on 01/30/2009 5:02:28 PM PST by TheZMan (Secede.)
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To: mnehrling
This is pretty normal for companies...

I like customers reviews but some read like press releases and others like love letters.

11 posted on 01/30/2009 5:03:37 PM PST by decimon
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To: mnehrling

I started Carbonite a few weeks ago. Love it.

The initial backup takes quite awhile if you have a lot of files (mine was 46+ gigs and took 3 days). After that, backups are much, much faster.

It backs up all new files as soon as they are saved or installed. All in the background and I never even notice.


12 posted on 01/30/2009 5:05:52 PM PST by Skooz (Gabba Gabba we accept you we accept you one of us Gabba Gabba we accept you we accept you one of us)
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To: TheZMan
True, but he’s said that he does very careful reviews of the advertisers he puts on his show and turns down many despite the disappointment of his marketing staff.

I believe he would if the ads or advertisers were counter to his political message. He can afford to be choosy.

13 posted on 01/30/2009 5:06:42 PM PST by decimon
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To: mnehrling

Oh, and most of the files are video and audio files. Backs them all up with no problem.


14 posted on 01/30/2009 5:07:38 PM PST by Skooz (Gabba Gabba we accept you we accept you one of us Gabba Gabba we accept you we accept you one of us)
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To: randomhero97

LMAO!!!!!!!!!!!! WAY TO FUNNY!!!


15 posted on 01/30/2009 5:08:31 PM PST by peace with honor
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To: decimon

Hmmm...Guess I’d better stop pimping books I sell there too, Eh? ;)

First hint? Don’t use your real name, LOL!

You want to see marketing in action? Check out Twitter. You should see the shameless pimping of product that goes on there. ;)


16 posted on 01/30/2009 5:10:19 PM PST by Diana in Wisconsin (Save The Earth. It's The Only Planet With Chocolate.)
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To: Chicos_Bail_Bonds

It won’t during the trial period. Picks those up once you pay for the first year.


17 posted on 01/30/2009 5:12:05 PM PST by John W
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To: decimon

Another shot at Limbaugh. This happens what, like forty times an hour? I can spot these planted reviews from a mile away (at least some of them, and there are A LOT. Soooooooooooooooo... Carbonite does it, and they advertise on what show? This isn’t a news story, it’s a warning to Limbaugh’s advertisers...Hey dude, advertise on Rush and we’ll kill your product and your company with bad news stories. Wonder if this was discussed with 0’s chief of staff when they got their morning marching orders.


18 posted on 01/30/2009 5:14:44 PM PST by Richard Kimball (We're all criminals. They just haven't figured out what some of us have done yet.)
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To: Skooz

“officially” it is for work stuff, but I have about 40 gig of iTunes music I don’t want to lose.


19 posted on 01/30/2009 5:18:00 PM PST by mnehring
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To: decimon
"I'm shocked, shocked!"


20 posted on 01/30/2009 5:18:31 PM PST by poindexter
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