Posted on 01/30/2009 3:01:28 PM PST by Daffynition
NEW YORK (AP) -- Neither "New" nor "Classic," Coke is simply itself again.
Two decades after adding the designation, the Coca-Cola Co. is removing the word "Classic" from its prominent location on the flagship cola sold in the U.S., a company spokesman said Friday.
"The reason for being, for classic as a descriptor, has all but disappeared," spokesman Scott Williamson said.
The "Classic" tagline -- right under the script Coca-Cola logo -- was added in 1985, when the company introduced a formula that consumers called "New Coke." New Coke never caught on and was sold sparingly until it was dropped in 2004.
Coke Classic is the leading soda brand in the world. About 1.7 billion cases of Coke Classic were sold in the U.S. in 2007, according to Beverage Digest. The trade journal reported the removal of the "classic" name earlier Friday.
Williamson said Coca-Cola decided to make the change as it launches a new global marketing campaign it's calling "Open Happiness." He said it was not an appeal to younger consumers, although the company has said before it wants to appeal to younger drinkers as soda sales decline in the U.S.
"Taking it off will modestly contemporize the brand because, to some people, classic doesn't sound youthful and contemporary," Beverage Digest Editor John Sicher said.
[snip]
(Excerpt) Read more at finance.yahoo.com ...
Mmmmmmm, yummy. Dublin Dr. Pepper?
Considering the quality, -not too bad.
I can’t find that price in Chicago (although I haven’t been looking that assiduosly).
Might just be in southern states, but many stores sell Coke made in Mexico. Its made from cane sugar instead of high-fructose corn syrup used in the American version.
Thanks.
Even a blind squirrel finds a nut once in a while
;-)
Gah. Forgive the spelling.
I buy that a lot -- a little pricey but it's much nicer.
And we're talking about the cola here, just to be clear
What... you mean, ...ohhhh... uh, yeah. We're talkin' about the "soft drink". Sure.
I will go out and stockpile classic coke then!
No.
After the New Coke/Coke Classic fiasco, the cola was never the same.
Coke Classic was not the same cola of the pre-New Coke era. It just didn’t have the same fizz, the same taste, the same oomph.
Open a Coke Classic and it will go flat in 15 minutes. Open an Original Coke and it still had fizz the next day.
Coke at costco comes in from Mexico with real sugar in it. Or so I was told.
Boylan?
Coke from Mexico uses sugar cane (original formula) for sweetener instead of corn syrup. Result- smooooth and does not burn the mouth.
I bought some in 10oz glass bottles
last year from a Mexi-specialty grocery store here in the mid west.
I loves me some rootbeer - A&W, Barq’s, MUG, Stewart’s, etc.
My all time favorite, though, is Vernor’s Ginger Ale. One of the best things ever to come out of Michigan.
Vernor’s is the BEST! Ever had a “Boston Cooler”?
a lady friend of mine, who happens to be Jewish, tells me there is a Kosher Coke available during certain times of the year (such as Passover). It too, apparently uses real sugar instead of corn syrup.
Had one last night, as a matter of fact. :-)
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