Cruz Doubles Down - Proselytizing As An Electoral Strategy

TODAY – Sen. Ted Cruz Tells Volunteers: We Can Win 'If We Awaken And Energize The Body Of Christ' (link)

“PROSELYTIZE”: using faith to recruit someone to join one’s party, institution, or cause…

There is a strategy, albeit a rather divisive strategy, which can be deployed politically by those intentionally selecting a very specific gathering of supporters.

cruz and beck

In a highly fractured presidential bid, this proselytizing strategy may even garner enough of a base to mount a bid amid a larger field of candidates. However, it is exceptionally narrow -hence works only amid large numbers of possible options- and can ultimately only gain the advocate a small percentage of the overall audience.

The strategy can NEVER win a general election.

Current evidence reflects this approach is the preferred direction of Team Ted Cruz and the presidential campaign therein.

When such a strategy is deployed amid the reality of an increasingly toxic and divisive anti-religious populist leftism – the approach is strengthened. Indeed, the narrow appeal, when contrast against examples of football coaches unable to bow their heads in prayer, actually broadens the base of sympathy from an objective audience.

There is a market for the approach; religion can be quite an effective business model as evidenced by the scope of many evangelical organizations.

However, in the larger political deployment the polarization becomes self-defeating and presents with risks that should be consequentially avoided.

The alignment of Ted Cruz with Glenn Beck and David Barton speaks to both a profitable business branding/marketing approach, and simultaneously affords candidate Cruz an almost captive audience.

The intersection of religion as a business (2015 Beck Media) and presidential politics (2015 Cruz campaign) is a road that narrows with each mile traveled. It would serve all non-Cruz candidates, and specifically Donald Trump, to avoid the pitfalls within it.

Ceding ground to an opponent willing to stake their campaign almost exclusively on religious based affiliations is not only prudent, it is wise.

Candidate Cruz has isolated himself from effectiveness within the very institution he holds membership, the Senate. In essence, for the sake of a nail -which may or may not be- based upon purity, he has diminished his influence. Senator Cruz, by his chosen approach, is now relegated to the echo-chamber of his own inconsequential staff.

Unfortunately, Cruz’s constituents are now the victims of this decision-making; and if history serves any predictive sense, he will be challenged and defeated based on an ineffectual record. How can candidate Ted Cruz attack Marco Rubio on his ability to be effective, when Cruz’s approach to legislation has made him the most ineffective Senator in DC.

Thus we fully understand both the praise and admonition from former Harvard Law Professor Alan Derschowitz who cast Cruz as a brilliant mind, but warned of an inability to accept, or move toward, counter positions. Put another, more familiar, way: “at what cost do you desire to be right“?

There is no doubt that 5 to 8% of the “conservative” electorate will support a Cruz campaign. It is also entirely possible for that figure to grow to around 15% when you add those willing to provide a faith-based opportunity.

However, beyond that element – you hit a dead end where the crowd evaporates, and expenditures to garner additional support are weighed amid the law of diminishing returns. We are not selecting a Preacher-in-Chief, we are nominating a candidate for the Executive Office.

Glenn Beck has carved out a business model, a media-market, where an audience is willing to accept a soccer ball and teddy bear, illegal alien compassion tour/campaign almost entirely on faith alone. The religious community is very generous and provides Glenn Beck, Ted Cruz and Benny Hinn with great wealth, affluence.

Candidate Cruz is following a business model, which can provide affluence, but cannot provide presidential influence – there is absolutely no winning presidential road map there; nor is there a reason to chase it.

Stick with what works 100% of the time….

…. broaden the base!

trump rally michigan

This Donald Trump rally -pictured above- was in Michigan a week ago with approximately 6,000+ supporters. The MSM would like to advance a narrative that women, or minorities, or ( _ fill in the blank _) don’t support Trump. However, if you want a good idea of how broad candidate Trump’s base of support is….

…..Look at the Picture Gallery HERE

trump rally michigan 2

trump landslide 2

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