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Death of American staple as CEO tanks her own company's stock by announcing they're 'not as relevant' anymore
Daily Mail ^

Posted on 05/23/2024 8:08:46 PM PDT by algore

An iconic American eatery's stock has plummeted in recent week after the company's CEO said the restaurant is no longer 'relevant'.

Cracker Barrel, the Southern country-themed restaurants with 662 locations across the nation, has been diminishing in popularity over the past decade - with its loyal clientele of elderly people failing to return after the pandemic.

The business tanked even more when its chief executive Julie Felss Masino told investors, 'We're just not as relevant as we once were.'

While speaking on an investor call, Masino, who took over the CEO position nine months ago, admitted, 'Some of our recipes and processes haven't evolved in decades.'

Since the call, the 54-year-old company's shares fell by nearly 20 percent.

On Thursday, Cracker Barrel traded as low as $45.35 - a 52-week low that marked its lowest level in over a decade.

The stock closed today at $45.67 - down 2.1 per cent since Masino's comments.

Cracker Barrel's yearly dividend was slashed from $1.30 per share to just 25 cents.

Last Thursday, the Southern eatery announced plans to spend $700 million over the next three years to drive up its popularity.

The restaurant rose to prominence after it was founded in 1969 as patrons flocked to its all-American dishes, like biscuits and gravy and fried chicken.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Heated Discussion
KEYWORDS: crackerbarrel; dei; food; gowokegobroke; shorts; stupid; woke
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To: wardaddy

Kama Sutra?


101 posted on 05/24/2024 12:30:34 AM PDT by Reynoldo (BurnLootMurder)
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To: algore

Seems to me they lost their recipes. Last few times I went even the old standby, chicken and dumplings, was not good and service has been declining for sometime. Last time there I said not again.


102 posted on 05/24/2024 12:51:16 AM PDT by roho (SemperFi)
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To: DoodleBob

“For openers, the picture is about 6 years old. Here is the latest pic.”

Thank you, Sir Galahad. I’m positive now that her idiotic comments had nothing to do their stock crashing.


103 posted on 05/24/2024 1:55:04 AM PDT by 1756-L85E
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To: algore
AMERICANS are their customer base. people that actually enjoy the typical American home cooked meal.

Hire a CEO that doesn't like America and it won't end well.

Start pushing rabidly left woke bs and you'll find Americans walking away.


104 posted on 05/24/2024 2:24:06 AM PDT by sten (fighting tyranny never goes out of style)
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To: ClearCase_guy

Women ruin everything.

They shouldn’t be in the military or LE. They shouldn’t be CEOs or have any power or authority.

Sincerely,

A woman who loves her kitchen, cooking for and taking care of her man.


105 posted on 05/24/2024 2:34:31 AM PDT by Cowgirl of Justice
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To: frank ballenger

My dad has a 74 Grand Ville and fun land yacht to drive.

455 w 4bbl. Rides like a dream.

I wouldn’t own it though. Mostly because of the size and the streets around me being kind of narrow.

Hope to sell the thing. Dad isn’t interested in it anymore.


106 posted on 05/24/2024 3:38:46 AM PDT by wally_bert (I cannot be sure for certain, but in my personal opinion I am certain that I am not sure..)
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To: algore

All you can eat WEF bugs


107 posted on 05/24/2024 3:46:00 AM PDT by RckyRaCoCo (Time to throw them out of the Temple...again)
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To: MinorityRepublican
Nice looking but she went to the Alissa Heinerscheid school of marketing.

How do these people get hired?

108 posted on 05/24/2024 4:09:44 AM PDT by Former Proud Canadian (It's NOT a vaccine)
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To: 1756-L85E; MinorityRepublican; Dr. Sivana
I’m positive now if people could read a stock chart, read an article, and a calendar, and stop obsessing about her eyeglasses and other physical traits, they’d see that the recent stock drop has to do with the announcement that they’re cutting the dividend on May 16, after the markets were closed.

Furthermore, the totality of the comment is “ Cracker Barrel is an iconic brand, but even iconic brands have to evolve,” Masino told investors, per NRN. “We know from our research that despite high levels of consumer affinity, we're just not as relevant as we once were. We need to address these dynamics by refreshing and refining the brand and reflecting this in all of the ways we interact with our guests. We will take what is known and be loved about our differentiated brand and build upon it so that it's more relevant to today's and tomorrow's guests.” In other words, she didn’t just blurt out an idiotic statement without thinking.

I’m positive now if people could just research how management preps for calls, they’d recognize this as a crafted statement as part of a message. It may have missed the mark, but the geniuses herein know it is just some dumb broad who hasn’t a clue tanking the stock and hey a bunch of old alleged conservative “men” wanna hit it. Boy, if THAT is the opposition to wokism …

In addition, the company annoyed customers with the LGBT announcements in June 2023. Ms Masin was hired in July 2023. Do I think they’ll repeat it in 2024? Probably, but you can’t pin the 2023 actions on her.

Finally, I’m positive now if people could just read the article, the investors are also concerned because the company announced a plan without a ton of details. That will weigh on a stock as well, but not as much as a massive dividend cut.

Instead, we get a poorly-written article from the Brits and a lot of poorly-thought out comments focused chiefly on the CEOs physical characteristics. On the positive side, it’s sort of par for the course since 2020, with many folks posting click bait and not doing their homework.

109 posted on 05/24/2024 4:26:46 AM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s² )
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To: ClearCase_guy

Cracker’s biggest problem isn’t the CEO (she’s just one piece of the problem), it’s the BOD. Woke and failed executives being placed on BOD’s is never a recipe for success. The problem with many of the major corporate boards is the almost incestuous relationships that move many of the same types of mediocre folks from one position to another. I’m sure they all attend the same parties and soires.


110 posted on 05/24/2024 4:38:16 AM PDT by Rlsau1
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To: algore

Cracker Barrel, your CEO is dumb!! Thank you!


111 posted on 05/24/2024 4:58:37 AM PDT by Deplorable American1776 (Guns don't kill people, LIBERALS DO!! Support the Second Amendment...)
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To: Persevero

“They put a rainbow rocking chair on the porch for pride month in their ads.”

My first thoughts, and that’s why we never went back. For clean family dining, Culvers is currently the place.


112 posted on 05/24/2024 5:01:43 AM PDT by redfreedom (Joseph Stalin: "It does not mater how anyone votes, how votes are counted is what matters.")
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To: MinorityRepublican

Fake glasses, like S.E. Cupp., another pretentious bitch. [SMH]


113 posted on 05/24/2024 5:03:47 AM PDT by MayflowerMadam (Navarro didn't kill himself.)
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To: Some Fat Guy in L.A.

I always liked CB for breakfast but wasn’t hooked on their lunch/dinner menu.

Then they changed their menu to be more ala carte rather than the large breakfast options like the Old Timers and Uncle Herschel’s Favorite.

That coincided with a price increase (understandable in the Biden economy) and turned me off.


114 posted on 05/24/2024 5:07:29 AM PDT by cyclotic (Don’t be part of the problem. Be the entire problem)
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To: BradyLS

“I appreciate their Americana theme but have never bought anything other than meals.”

The best meatloaf I’ve ever had was at a CB in Morgantown, WV, in April.

And the clothes in their shops generally are a style that I like.


115 posted on 05/24/2024 5:07:50 AM PDT by MayflowerMadam (Navarro didn't kill himself.)
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To: waterhill

I had one of my best breakfast meals ever at Waffle House. I sat at the snack bar across from the griddle. My eggs were actually steaming when they served them not ten seconds after leaving the griddle.


116 posted on 05/24/2024 5:10:20 AM PDT by cyclotic (Don’t be part of the problem. Be the entire problem)
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To: Persevero

“They put a rainbow rocking chair on the porch for pride month in their ads.”

Yeah. That was creepy, and I don’t think it helped them. At that time we were traveling often and we never saw any of that nonsense. I think the blonde bimbo might’ve overstepped in that regard. Young women as CEOs ... seems like a bad idea.


117 posted on 05/24/2024 5:12:20 AM PDT by MayflowerMadam (Navarro didn't kill himself.)
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To: Jonty30

We don’t? Every Sunday, we hit Panera for breakfast. We go to Cracker Barrel, too.


118 posted on 05/24/2024 5:15:02 AM PDT by Deplorable American1776 (Guns don't kill people, LIBERALS DO!! Support the Second Amendment...)
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To: algore; All

Thanks for posting. Sad.


119 posted on 05/24/2024 5:20:18 AM PDT by PGalt (Past Peak Civilization?)
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To: ProtectOurFreedom

A 3 dressed up as a 9


120 posted on 05/24/2024 5:21:39 AM PDT by Steven Tyler
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