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Anheuser-Busch whistleblower Alleges Dylan Mulvaney Fiasco ‘Planned’: ‘Strategic Destruction of Bud Light’
New York Post ^
| June 16, 2023
| Madeline Coggins
Posted on 06/16/2023 12:05:58 PM PDT by nickcarraway
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I have a hard time believing this. The whole Mulvaney thing could have flown under the radar. There was no guarantee this reaction happened.
To: nickcarraway
A-B engages the “We meant to do that” defense.
2
posted on
06/16/2023 12:08:16 PM PDT
by
BradyLS
(DO NOT FEED THE BEARS!)
To: nickcarraway
What makes sense to me is that they thought they could keep their beer crowd and appeal to the wine cooler crowd too.
Market graduates talk to market graduates and they are highly liberal.
3
posted on
06/16/2023 12:10:25 PM PDT
by
Jonty30
(If liberals were truth tellers, they'd call themselves literals. )
To: nickcarraway
Who’s going to buy the beer and drink it then?
4
posted on
06/16/2023 12:10:45 PM PDT
by
Bayard
To: nickcarraway
Color me skeptical - I doubt any such desired change would have been worth taking a 30 billion dollar market cap loss.
To: nickcarraway
This is called, “Revisionist History”, as always forwarded by braindead, vile, evil libtard filth to try and alter the reality of their dystopian idiocy...
To: nickcarraway
Still never buying AB products ever again.
7
posted on
06/16/2023 12:12:10 PM PDT
by
bak3r
To: Billthedrill
8
posted on
06/16/2023 12:13:07 PM PDT
by
Fledermaus
(It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna!)
To: nickcarraway
9
posted on
06/16/2023 12:14:16 PM PDT
by
God luvs America
(63.5 million pay no income tax and vote for DemoKrats...)
To: BradyLS
10
posted on
06/16/2023 12:14:55 PM PDT
by
Gene Eric
(Don't be a statist!)
To: Jonty30
I don’t think Mulvaney was going to get them that crowd anyway. I think I read he has 11 million followers, but most of them are under 21.
To: BradyLS
The first reaction from the CEO was we didn’t mean to alienate anyone. Please drink our swill. Now they’re saying we really did want to alienate our former drinkers it was part of our master plan. Yeah right.
12
posted on
06/16/2023 12:18:37 PM PDT
by
xp38
To: nickcarraway
You have a hard time believing it because it’s complete BS. Conservatives have been rolling over on this sort of thing for years. The notion that they expected otherwise is pure fiction
13
posted on
06/16/2023 12:20:38 PM PDT
by
j.havenfarm
(22 years on Free Republic, 12/10/22! more then 6500 replies and still not shutting up!)
To: nickcarraway
“We meant to do that. Yeah, that’s it.”
14
posted on
06/16/2023 12:23:34 PM PDT
by
Mr. Jeeves
([CTRL]-[GALT]-[DELETE])
To: nickcarraway
To: nickcarraway
I call BullS#$%T on this story. AB would never do something like this without depleting inventory first. If this was the plan, they would have scaled back production and reduced the product that’s in the pipeline. They didn’t do this. Indeed, they are trying to figure out how to offload the inventory their distributors have. This story may be an employee’s view of things, but he knows nothing about how you remove a product from the line.
16
posted on
06/16/2023 12:25:34 PM PDT
by
econjack
To: nickcarraway
17
posted on
06/16/2023 12:26:07 PM PDT
by
NohSpinZone
(First thing we do, let's kill all the lawyers)
To: econjack
I guess the theory is they need real pain to justify all the layoffs and lowered contracts.
To: nickcarraway
The Bud Light fiasco is exactly what the hubristic, arrogant and condescending marketing head s=described it as. In her view, and in the view of the similarly Harvard educated CEO, existing Bud Light customer base was an undesirable, dying demographic that they were embarrassed to cater to. They wanted to go after what they saw as the future - the emerging millennial gender fluid hipsters. So stupid only an insular, elitist person with an advanced degree from Harvard could believe it. Hipsters drink craft brews with funky names, not the swill they call Bud Light. And don't believe the crap about the CEO being a Conservative ex military guy. He is a Harvard B School grad and he has every bit as much contempt and distaste for the rubes in fly over country as the most rabid Harvard liberal. That contemptuous , condescending attitude is a requirement to graduate from Harvard.
19
posted on
06/16/2023 12:28:59 PM PDT
by
rdcbn1
To: nickcarraway
I don't think it was “planned destruction”. I think they may have been trying to capture a new audience, while keeping their old.
As a result, they got neither.
The only new supporter they got was Garth Brooks.
20
posted on
06/16/2023 12:30:54 PM PDT
by
Fido969
(45 is Superman! )
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