Color me skeptical - I doubt any such desired change would have been worth taking a 30 billion dollar market cap loss.
Think New Coke
I agree, dumb plan. But I think it’s just speculation.
Agree. It would be the only Fortune 100 company that didn’t have a strategic review process to fully vet and obtain C-level support for major initiatives like this...
Guarantee there are many fingerprints on this we don’t know about and while it was absolutely planned, it was not planned to torch the brand. They miscalculated...badly.