Posted on 06/16/2023 12:05:58 PM PDT by nickcarraway
Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.
The popular beer brand came under fire in April after a post from Mulvaney’s Instagram account featured a personalized Bud Light can. The backlash against the brand in response to partnering with the transgender figure led to a massive slump in sales. Though the company’s CEO insisted in a statement that it “never intended to be part of a discussion that divides people,” the ex-Anheuser-Busch worker suggested that the move was intentional.
“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion,” he said to OutKick’s Tomi Lahren.
(Excerpt) Read more at nypost.com ...
A-B engages the “We meant to do that” defense.
What makes sense to me is that they thought they could keep their beer crowd and appeal to the wine cooler crowd too.
Market graduates talk to market graduates and they are highly liberal.
Who’s going to buy the beer and drink it then?
Color me skeptical - I doubt any such desired change would have been worth taking a 30 billion dollar market cap loss.
This is called, “Revisionist History”, as always forwarded by braindead, vile, evil libtard filth to try and alter the reality of their dystopian idiocy...
Still never buying AB products ever again.
Think New Coke
it worked!!!
exactly
I don’t think Mulvaney was going to get them that crowd anyway. I think I read he has 11 million followers, but most of them are under 21.
The first reaction from the CEO was we didn’t mean to alienate anyone. Please drink our swill. Now they’re saying we really did want to alienate our former drinkers it was part of our master plan. Yeah right.
You have a hard time believing it because it’s complete BS. Conservatives have been rolling over on this sort of thing for years. The notion that they expected otherwise is pure fiction
“We meant to do that. Yeah, that’s it.”
I call BullS#$%T on this story. AB would never do something like this without depleting inventory first. If this was the plan, they would have scaled back production and reduced the product that’s in the pipeline. They didn’t do this. Indeed, they are trying to figure out how to offload the inventory their distributors have. This story may be an employee’s view of things, but he knows nothing about how you remove a product from the line.
I guess the theory is they need real pain to justify all the layoffs and lowered contracts.
As a result, they got neither.
The only new supporter they got was Garth Brooks.
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