[econjack]

I call BullS#$%T on this story. AB would never do something like this without depleting inventory first. If this was the plan, they would have scaled back production and reduced the product that’s in the pipeline. They didn’t do this. Indeed, they are trying to figure out how to offload the inventory their distributors have. This story may be an employee’s view of things, but he knows nothing about how you remove a product from the line.

[nickcarraway]

I guess the theory is they need real pain to justify all the layoffs and lowered contracts.

[StAnDeliver]

"I call BullS#$%T on this story. AB would never do something like this without depleting inventory first. If this was the plan, they would have scaled back production and reduced the product that’s in the pipeline. They didn’t do this. Indeed, they are trying to figure out how to offload the inventory their distributors have. This story may be an employee’s view of things, but he knows nothing about how you remove a product from the line."

I dunno Jack, you make a solid argument, but ... InBev intentionally gave the account to a 39-year-old woke woman, who then bragged about what she was about to do to the brand.

"Heinerscheid gave an interview in which she described her efforts to move Bud Light away from a “fratty” and “out-of-touch” image and attract new customers with a more “inclusive” approach.

Bud Light later blamed the partnership on a “third-party ad agency,” though Heinerscheid’s boss Daniel Blake was also placed on leave in the midst of the debacle."

I do believe Plan A -- let's piss off Joe 32-pack Butt Light drinkers -- 'got away from them', but who says destroying the brand wasn't Plan B.