McDonald’s Reengineered The Straw And Is Selling It Like Apple Product

vocativ ^ | Feb 16, 2017 at 12:50 PM ET | Alejandro Alba

[Windcatcher]

McDonald’s is known for its Big Mac, Happy Meals, and creepy clown mascot, but not for trying to be innovative with technology. Yet, the fast food chain restaurant teamed up with aerospace and robotic engineering firms to reinvent the straw and make it easier to drink its Chocolate Shamrock shakes.

[Windcatcher]

Too neat and funny not to share. The video in the article is a hoot. They actually performed flow modeling and simulation with aerospace personnel to redesign the straw.

[Sacajaweau]

Introduction to hookah??

[butlerweave]

I remember you needed a plaster on the back of your neck to drink a McDonald’s shake

[Steely Tom]

McDonald’s Reengineered The Straw And Is Selling It Like Apple Product

You mean, you have to sign a EULA before you suck on it?

Or do you mean it will burn your tongue if you don't let it cool off for a while...

[Yo-Yo]

Too bad my state (Michigan) isn't on the giveaway list.

[Kickass Conservative]

Code Name: Lewinsky.

[Calvin Locke]

McD's is stagnating, so they've got to try something new, in this instance, a multi-ported straw to access a layered shake.

Now, what happens when you need to get those last, bottom layer drops, and the uncovered ports lower the vacuum?

Oh, and BTW, the gimmick is available in very limited, 12 state, promotion.

[perfect_rovian_storm]

The ONLY way the drink will allow itself to be consumed is if it is with this one specific kind of straw. A ‘genius’ at the McDonald’s location will help you with basic installation. Each drink has a microchip designed to detect counterfeit straws. A genuine straw costs $125. Enjoy your beverage!

[InterceptPoint]

OK Experts:

Is that a Brit, Ausssie or NZ accent?

Or none of the above.

[RayChuang88]

McDonald's essentially took the typical Jony Ive official Apple video explaining how they designed a new Apple product and used it to describe the new Shamrock shakes. The resemblance between those videos and the new McDonald's video is just uncanny....

[stylin19a]

I’m still pissed McDonald’s changed their coffee stirrers back in the day....

[1rudeboy]

for later

[sagar]

[InterceptPoint]

Now, what happens when you need to get those last, bottom layer drops, and the uncovered ports lower the vacuum?

Really now. It's simple:

You take the straw out of the cup and turn it upside down. Grab the U-End in your mouth and stick the other end back in the cup.

Be sure and have a towel handy to wipe the sticky stuff off your hands and be careful not to gag on the straw.

Easy. Just messy and a bit risky. But good to the last drop. Or so.

[WinMod70]

Straws are for invalids and Nancy boys. Take the lid off and drink it like a man.

[deport]

McDonald’s is only making 2,000 of the limited-edition straws available at select locations for
one day in February and one day in March. While the straws are free, you will have to purchase
a Chocolate Shamrock Shake to receive one. The odds aren’t in your favor, so you’ll have to
plan in advance if you want any chance of scoring one

[Diana in Wisconsin]

“Code Name: Lewinsky.”

BWA-HA-HAAA-HAAAAAAA!

You win The Internets for today! :)

[bgill]

is meant to suck the ideal flavor ratio of 50 percent chocolate and 50 percent mint in each sip of the seasonal milkshake. Regular dumb straws are only capable of sipping from the very bottom

They're saying customers are too dumb to pull a regular straw off the bottom to get more mint. Way to lose customers. The new straw doesn't allow for freedom of taste. It's my RIGHT as a customer to chose between a bit more chocolate in one sip or a bit more mint in the next.

[deport]

[Diana in Wisconsin]

I dare anyone to come up with something that was more fun than these were when I was a kid!