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  • BMW Sparks Controversy Over 15 Month Heated Seat Subscription Service

    07/14/2022 2:46:52 AM PDT · by Ahithophel · 29 replies
    Daily Mail ^ | July 14, 2022 | Shivali Best
    With temperatures in parts of the UK expected to hit 33C this week, the last thing any drivers are thinking about is heated seats.But a fierce debate has been sparked online, following the news that BMW is offering a subscription service to turn on heated seats in its cars. The service will see drivers charged £15/month to turn on heated front seats, and an additional £10/month to switch on the heated steering wheel. BMW hopes the service will be helpful for owners who change their minds after purchase. However, skeptics have called BMW 'greedy', and claim that if the technology...