She's sexy, she's stylish, she's sophisticated - and somewhat surprisingly, she's Ronald McDonald. A gender-bending makeover of McDonald's marketing icon in Japan has been hailed a great success after capturing the public imagination and enticing adults back into its outlets to sample a revamped menu. Traditionally, Ronald McDonald would goof about in oversized shoes and baggy yellow overalls in a frantic and successful pursuit of Hamburgler. In the Japanese TV commercial the foxy female version, with shoulder-length straight auburn hair in place of Ronald's frizzy mop, smoulders at the camera in a flowing yellow dress, and later a red and...