“The World Needs More Cowboys.” This proposed new slogan for the University of Wyoming was meant to be “inclusive, by design,” according to the marketing campaign flier that was obtained by The Chronicle of Higher Education. “This is not a campaign to reinforce regressive stereotypes of Cowboys from the pop-cultural past,” the flier states. “This is a campaign to rewrite them.” The flier goes on to explain how this campaign is an opportunity to “celebrate people in every corner” because “Cowboys come in every sex, shape, color and creed” at the University of Wyoming.