Sarah Jessica Parker has been ordered to cover up after her Lux billboard advert offended Israel’s Orthodox Jews. Within 24 hours of the billboard being displayed, a senior rabbi contacted the Israel office of consumer magnates Unilever to threaten a boycott of the company's entire range of products, not just Lux. With this potentially devastating boycott in mind, Unilever decided to appease the rabbis by drawing up new posters that conceal the 39-year-old’s exposed flesh.