The Obama Victory: How Media, Money and Message Shaped the 2008 Election by Kate Kenski, Bruce W. Hardy, and Kathleen Hall Jamieson, Oxford University Press, 2010 The Performance of Politics: Obama's Victory and the Democratic Struggle for Power, by Jeffrey C. Alexander, Oxford University Press, 2010 Barack Obama's presidential election victory in 2008 represents the most successful new product introduction in American history. A U.S. senator who had served but two years in Washington, and never run any governmental office or agency, began his campaign for the presidency in February, 2007. He narrowly won his party's nomination, beating the prohibitive...