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Keyword: adbudget

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  • EU’s £2.4bn ad budget higher than Coca-Cola’s: Huge amount revealed in new “fiscal factbook”…

    09/29/2013 6:33:59 PM PDT · by Olog-hai · 2 replies
    Mail on Sunday (UK) ^ | 17:17 EST, 29 September 2013 | Steve Doughty
    The European Union spends more on advertising than the drinks giant Coca-Cola, according to a new analysis of how Brussels uses our money. Its budget for promoting itself and all its works comes to £2.4 billion a year. That compares to the £2.13 billion spent in the same year by the soft drinks company on promoting its brand around the world. The vast scale of the EU’s self-promotion was set down in a new “fiscal factbook” designed to shed light on how Brussels spends the billions it receives from Britain and other member countries. … And on a larger scale,...