Sadly, as a non-aggressive "nice guy", I agree with you. Many times I've been told I was "too nice". It wasn't until I was in my 50s that I understood "too nice" really meant "not bad enough".
“Sadly, as a non-aggressive “nice guy”, I agree with you. Many times I’ve been told I was “too nice”. It wasn’t until I was in my 50s that I understood “too nice” really meant “not bad enough”.”
I am reasonably nice, I think. But I am also well along austism spectrum, which makes me very stoic. I am also very tall and a career military person.
The result is I look mean, without actually being mean.
So I get both worlds.
It's not so much "nice-versus-bad". You just have to be careful that your niceness doesn't come across as wimpy and weak. Think "Han Solo" versus "Luke Skywalker" in the first Star Wars. Think of leading men in the history of the movie business who made women in the audience swoon. Humphrey Bogart. Clark Gable. Clint Eastwood. They could be jerks, but they came across as the kind of guy you wanted watching your back when the manure hit the fan. The strong Alpha male.
Ignore what women say, and look at the "romance novels" that women actually pay money for. Is the guy the girl swoons over ever that nice guy from accounting?