I feel your empathy.
http://www.freerepublic.com/~religionmoderator/
For something to be “making it personal” it must be speaking to another Freeper, personally.
“Protestants are heretics” is not making it personal. “You are a heretic” is making it personal. “Catholics worship Mary” is not making it personal. “You worship Mary” is making it personal. “Mormons worship many gods” is not making it personal. “You worship many gods” is making it personal.