A "marketing technique"? Blame God, I guess!
Although the Gentiles often credit or blame God for their holy tradition, I would say in this case, no. It is a marketing technique. It apparently originated in the USA in the 19th Century yet really took off under Mr./Dr./Rev./Father Billy Graham.
adjective 1. of, affecting, or belonging to a particular person rather than to anyone else. "her personal fortune was recently estimated at $37 million" synonyms: direct, empirical, firsthand, immediate, experiential "I have personal knowledge of the family" done or made by a particular person; involving the actual presence or action of a particular individual. "the president and his wife made personal appearances for the re-election of the state governor" synonyms: distinctive, characteristic, unique, individual, one's own, particular, peculiar, idiosyncratic, individualized, personalized More 2. of or concerning one's private life, relationships, and emotions rather than matters connected with one's public or professional career. "the book describes his acting career and gives little information about his personal life" synonyms: private, intimate; More referring to an individual's character, appearance, or private life, especially in a hostile or critical way. "his personal remarks about Mr. Mellor's work ethic were unprofessional" synonyms: derogatory, ad hominem; More 3. of or relating to a person's body. "personal hygiene" 4. GRAMMAR of or denoting one of the three persons. 5. existing as a self-aware entity, not as an abstraction or an impersonal force. "he rejected the notion of a personal God" nounNORTH AMERICAN
If one is Sola Scriptura, I would expect one would cleave to "my savior" or "our savior" rather than use marketing techniques to try to appeal to the individualism, rebelliousness, and separatism of Americans. I understand the desire among the Gentiles to develop their own personal holy tradition, I really do. It is utter foolishness to introduce Yeshua as one's personal Messiah. Mr. and Mrs. O'Malley, may I present to you to my personal wife ?
If you’d actually read the Gospel of John, you’d understand that Christ made accepting Him as Savior PERSONAL.
There is none so blind as those who refuse to see.
Cute!
I don't understand your aversion to the word "personal". I've already shown you throughout Scripture where this concept is well attested to. That you consider the term "foolishness" smacks of pettiness and nitpicking. The doctrine of sola Scriptura also is not impugned by wording ideas and thoughts in vernaculars or in a way that people fully grasp the meaning. Jesus was all over the place preaching the need for people to have a personal relationship with God rather than trusting in a community or familial one. We probably all know people who say they are Christian, but who, through their actions and words, show that there hasn't been a personal commitment to Christ.
One more thing, sola Scriptura does not mean every single word MUST be in Scripture, just that it is taught and proven BY Scripture. So, no, trusting in Jesus Christ as my personal savior is HARDLY a "marketing technique" invented by Billy Graham. He'd probably LOL if he heard that.