I'm glad you noticed and commented on that. I almost "corrected" the title when posting this to capitalize the H, but thought against it as it does help to reflect the author's obviously skewed perspective.
“when used as a proper name, to reflect a real place, like Heaven, Hell is capitalized. Those who use it in lower case subconsciously try to strip it of that distinction.”
Please show me in the “received text” where it makes either a proper noun. Oh, wait forget it, that’s right, the original text doesn’t distinguish proper nouns.