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Talk radio's Hannity closes in on Limbaugh as fiery conservativism strikes a chord
Crain's New York Business ^

Posted on 02/23/2003 6:30:47 PM PST by RCW2001

By Valerie Block
Published on February 17, 2003

Photo: New York Times
HOT AIR WAVES: Sean Hannity’s tendency to inflame his radio and TV audiences with divisive talk has been criticized.

Sean Hannity is beating the drums of war. It's 3:30 p.m. on Wednesday, and the radio is on in millions of cars and homes across the nation. He is hopping mad.

He lashes out at the "Hollywood leftists" who are protesting against the looming war with Iraq.

"They're a bunch of gutless, spineless cowards," he snarls from his WABC-AM studio. He jeers at Democrats-referring to the former secretary of state as "Madeleine Not So Bright"-to the delight of his audience.

Later that night, he's at it again as co-host of Hannity & Colmes, Fox News Channel's Crossfire-style prime-time hit.

The Long Island native is New York's latest homegrown conservative talk show star. After just one year of syndication, he has leapfrogged over Howard Stern and Dr. Laura to become the second-most-popular radio personality in the country. Observers say the 41-year-old sensation could someday surpass Rush Limbaugh.

Mr. Hannity uses his passion, his knowledge and his Marlboro-man good looks to connect with his fans.

"He's got the whole package," says radio consultant Walter Sabo.

Indeed, the young broadcaster is fast becoming a multimedia juggernaut. His Fox show overtook CNN's popular Larry King Live in October and continues to dominate at 9 p.m. For the first two weeks of February, Hannity & Colmes had an average 1.8 million viewers, versus Mr. King's 1.6 million. Mr. Hannity's recently published first book, Let Freedom Ring, spent 15 weeks on The New York Times' best-seller list.

Success hasn't changed him. The married father of two still drives to work in New York City in the same Jeep Grand Cherokee he's had for three years.

He says he's not caught up with his ranking and ratings. "I am not a big numbers chaser," Mr. Hannity says. "I just try to do the best shows I can every day."

12-hour days

Those who know him say he prepares diligently, working 12-hour days, reading voluminously and keeping up with his political allies-and foes. He invites guests of all points of view to share his microphone. He's aggressive, but his approach is friendlier and less bombastic than Mr. Limbaugh's.

"Sean has a compelling style. He takes strong positions and he's entertaining," says Al Peterson, an editor at industry trade magazine Radio and Records.

Mr. Hannity has his critics, too. They complain that his brand of sensational talk inflames an already divided public.

"When you appeal, as he does, to the most base human instincts-fear, anxiety and anger-and you exploit those, you unfortunately have a winning formula in media today," says Jack Myers, publisher of The Myers Report, a media industry newsletter.

Mr. Hannity's knack for tapping into the psyche of a vocal band of conservatives has made him a media phenomenon. He's also been in the right place at the right time.

He landed his first job as a talk host on WVNN-AM in Huntsville, Ala., just as Operation Desert Storm began. Owner Bill Dunnavent hired him in late 1990 because "something about his tape just caught me. I said, `Yeah, he's a Yankee, but so what? He'll stand out.' "

Three years later, Mr. Hannity moved on to Atlanta's WGST-AM. He happened to be appearing as a guest on CNN when the cameras broke away to O.J. Simpson in his white Ford Bronco. Mr. Hannity remained on air for hours with a steady stream of commentary.

Guest appearances on Donahue and other shows followed, and he caught the eye of then-CNBC President Roger Ailes. Mr. Ailes later hired him to co-host a show on a network he was launching, Fox News Channel.

Once back in New York, Mr. Hannity also joined WABC, where his afternoon-drive show debuted in January 1998, just two weeks before Monica Lewinsky grabbed headlines. His show quickly reached No. 1 among the area's AM stations.

That success led to a nationally syndicated show, which launched on Sept. 10, 2001. When terrorists attacked New York, Mr. Hannity reported to a wide audience the terrible events of the day.

"Timing has been everything for Sean," says Phil Boyce, program director for WABC-AM. "9/11 propelled the national show to a hit right out of the gate."

Poised for another leap?

His contract with the ABC Radio Network reportedly pays Mr. Hannity $10 million over five years. His show is carried on nearly 300 stations and draws 10 million listeners a week, making it second compared to Mr. Limbaugh's 600 stations and 15 million listeners.

From his radio perch, Mr. Hannity promotes his Fox News show, which has become the second-biggest on the network's schedule, just behind The O'Reilly Factor.

With the country marching toward a second war in the Gulf, Mr. Hannity could be poised to make another leap. Some industry observers say he could enter politics. Sen. Hannity, anyone?

But the brash broadcaster says he's happy being just that. From his bully pulpit, he whips up audiences' emotions, encouraging them to vote for those who support their causes.

Back at the WABC studios, Mr. Hannity picks up the phone. It's Donna from California. She chats about the weather, the war and kicking the United Nations out of the country.

As if she's talking to a trusted adviser, she says: "We're going to need you a lot this year. You're so timely." Then she adds ruefully, "This year is gonna be a doozy; I just feel it in my bones."

Copyright 2003, Crain Communications, Inc


TOPICS: Extended News; Miscellaneous
KEYWORDS: hannity; rush; talkradio
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To: faithincowboys
...."without Limbaugh there would be no Hannity."

Truer words were never spoken

101 posted on 02/24/2003 4:41:29 AM PST by FryingPan101 (I love Rummy!)
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To: Republican Wildcat
I don't understand why we are having a debate on who is better: Rush or Sean. They are both great voices for conservatism...

Dittos. The two shows are very complimentary and both men have their own strengths. I have phoned both shows, gotten on-air twice with each, and have been very impressed with their call screeners, too.

While Rush comes up with more original humor and material, Sean truly shines when he interviewing some of his guests. I neither desire Rush to have guests, nor demand that Sean inject more humor. I love both shows, and listen to both of them whenever I am able to.

I do believe that Sean will sway more liberals to listen to the conservative point of view, though.

102 posted on 02/24/2003 4:42:02 AM PST by AFPhys
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To: chasio649
I agree...Sean is too vanilla and nothing original...he does about as well as i would with the facts and info...sometimes he seems to just be towing the line...not much new ground is covered by him. O'Relly is much quicker on his feet and he has to do the whole show by himself...i am sure O'reilly barely has time to dig down on a story but he does quite well.

Agreed. Sean is a very nice guy, but no intellectual heavyweight. He has a tendency to over-simplify complex issues and make emotional appeals. His constant attempts to get Lefties to admit that they are "anti-american" or unpatriotic drive me up a wall.

The power of logic and faith will defeat the left. Resorting to emotional appeals merely validates the left's own methods.
103 posted on 02/24/2003 5:23:54 AM PST by irish_links
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To: GOP_Raider
Not here. Rush, then Dr. Laura.
104 posted on 02/24/2003 5:40:18 AM PST by FoxGirl
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To: whadizit
And his juvenile jabbing with Flipper. It is so silly

I like Sean but have to agree with you on the dippy Flipper thang. He needs to dump that kook, I have to flip it over to my locale conservitive T.S.H. when he starts his silly tirade with her.

105 posted on 02/24/2003 6:01:35 AM PST by my right
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Comment #106 Removed by Moderator

Comment #107 Removed by Moderator

To: DLeaberry
The Bellamy Brothers.. They recorded a few albums too, .. Ooops! Sorry, Wrong Bellamys.

Thanks for your remarks.

108 posted on 02/24/2003 7:08:19 PM PST by NormsRevenge
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To: RCW2001
Hannity is too repetitive. "Number 1...Number 2..." And i think he steals Rush's and other peoples ideas too. Needs more independent thought. But he's a whole lot more articulate than Colmes altho Colmes is improving. Further, Colmes seems to be moving further to the right. So that shows growth and honesty in Colmes. And it makes their show more believable and watchable.
109 posted on 02/24/2003 7:16:08 PM PST by uncitizen
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Whewwwieee!!! ... It was Alan, Bernie Sanders (C-NH) and Bernie "Jabba the Hut" Ward tonight on H&C, all sounding like the morons they are.

David Horowitz, Keep It UP!!! Please!!!

110 posted on 02/24/2003 7:23:59 PM PST by NormsRevenge
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To: GOP_Raider
Exactly- they're both fantastic in their own way. Rush being much more intutitive, insightful, though-provoking. Sean being very articulate, more confrontational, who absolutely pounces on the liberal competition. Has anyone heard him teak RFK apart, outing him as a total hypocrite on the oil/SUV issue? He was AWESOME!!!
111 posted on 02/26/2003 3:00:41 PM PST by NYC Republican
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To: chasio649
oh ok...i'm limited and mentally deficient....you win. I'm not biased...just telling it like it is...and Rush is a snob to boot...the man has never owned a pair of jeans and is proud of it hahaha ;)

Did you just drift over here from DU?

112 posted on 02/26/2003 3:41:31 PM PST by saminfl
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To: saminfl
I criticize Rush so i am from the DU...very good, very good.
113 posted on 02/27/2003 6:35:31 AM PST by chasio649
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To: RCW2001
I live in Huntsville, Al and listened to Sean regularly. He was GREAT! Really hated to see him go.
114 posted on 02/27/2003 6:44:17 AM PST by Bryan24
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