Pop in a DVD and play it in widescreen mode.
The truth is - Size matters.
Posted on 01/07/2003 1:51:09 PM PST by Timesink
MacCentral's coverage of Steve Jobs' keynote address from Macworld Expo has concluded. Please visit our home page for more news from the show. The coverage below is presented in reverse chronological order, with the oldest content at the bottom of the page.
"What's driving us is one simple thing, and that's innovation."
Jobs says that 2003 is "the year of the notebook for Apple." Displayed video and TV ads showing off new PowerBooks.
12 inch PowerBook G4 will sell for $1799. "Most affordable PowerBook ever, and we will be shipping them in about two weeks." Can be built to order with a SuperDrive for $1999. (15 inch PowerBook remains in the matrix, by the way.)
"There is one more small thing:" A new 12 inch PowerBook. 1.2 inches thick. 4.6 pounds -- smaller than Duos. Full sized keyboard. Smaller than the iBook in every dimension. 1024 x 768 display. 867MHz G4 processor. Nvidia GeForce4 420 Go, 40GB. Slot Load Combo drive. Wireless and bluetooth. Airport Extreme ready (module costs $99). 5 hours of battery life -- "same as iBook even though it has a G4." Also bundled with QuickBooks.
New 17 inch PowerBook G4 priced at $3299. Will be shipping them in February.
Claims 4.5 hours of battery life using new battery technology, regardless of screen. Also bundling QuickBooks.
Airport Extreme Base Station: Support for up to 50 users. Support for wireless bridging -- buy another base station and you will automatically be bridged between them. USB printing support (USB port on the base station). Priced at $199.
Introduced "Airport Extreme:" 54Mbps 802.11g wireless networking. Said the other 54Mbps 802.11a standard is "doomed to failure" because of lack of compatibility with 802.11b hotspots. New card is built in to the 17 inch PowerBook. "Antennas where they belong," on the left and right edges of the screen. Said that the range is equal to the iBook.
Bluetooth is built-in. AirPort is built-in. "Most wirelessly capable notebook in the industry."
Specs: 1GHz G4 1MB L3 cache, SuperDrive, GeForce 440 Go Nvidia chipset, 64MB graphics memory, 60GB hard disk. First system to use "FireWire 800." Interface: USB, FireWire 400, FireWire 800 (can also use older FireWire devices on 800 port with adapter), Gigabit Ethernet, S-Video output, DVI output, security, power, modem, second USB port, PC card slot, audio in, headphones.
17 inch PowerBook G4. Uses the same display on the 17 inch iMac with thinner backlight. 1 inch thick. Thinnest PowerBook ever. 1440 x 900 display. Fiber optic backlighting system in keyboard. Ambient light sensors automatically detect low light conditions to light the keyboard. 6.8 lbs. First 17 inch notebook in the world, said Jobs. Made out of aircraft-grade aluminum alloy -- hard anodized, not painted.
"Put on your shoulder harness." Two years ago Apple introduced the PowerBook G4. (Showed the Jeff Goldblum-voiced PowerBook ad spot.) Calls it "the number one lust object ... and you know what? No one has caught up with it in two years." Apple believes notebooks will eventually overtake desktop sales all together. Apple expects 35 percent of unit sales to be laptops.
Keynote imports and exports PowerPoint format. It can also export to PDF and QuickTime. Open file format; XML based. Apple wants third parties to be able to support the technology. Runs on Mac OS X 10.2. To be sold for $99. Available today. (Keynote attendees get a free copy.)
Expansion and contraction of slides not dissimilar from iPhoto. Fully anti aliased text. Alignment guide. Supports full alpha-channel graphics. Rotational capabilities. Flash support. Compositing capabilities. Built-in tables and charts. Theme support -- 12 custom themes, create your own too. Built in transitions -- wipes, crosses, peels, pivots, drops, twirls. All effects are going through OpenGL and Quartz -- 3D mosaics, cubes, tile flips and more.
Keynote: "A presentation app for when your presentation really counts ... Keynote was built for me." Ostensibly, a replacement for PowerPoint and other similar applications. Jobs has used Keynote throughout 2002. "I can assure you it's a great app," after adding that he was "a low-paid beta tester."
Safari is based on standards. Based on an HTML rendering engine that is open source. Dramatically improved performance as work begun a work ago. "Some people have a problem with open source, we think it's great." Apple will post all the improvements to the engine today. Code base started with was KHTML -- "very popular in the Linux world." Runs on Jaguar. Beta release, free download. Today.
i-Bench Tests compared IE, Netscape, Chimera, on 800MHz G4. 53.7, 33.6, 21.8, 16.6 seconds to load pages respectively. JavaScript test and load and launch times are faster as well. Integrated Google in tool bar. "Minimal" interface. New way of looking at bookmarks -- bookmarks bar and bookmarks library. Library looks like iTunes and iPhoto catalogs. Bug button reports issues to Apple if you find Web sites that don't work for some reason.
"So, buckle up." Safari: A "turbo browser for OS X." First major new browser in five years, said Jobs. Why make one? Speed -- fastest browser on the Mac. Also "Most innovative." Google right on the toolbar. "Snapback" to top level of Web sites.
"Today we're bringing it all together:" The integrates suite of applications is called iLife. iLife is being made available on Saturday, January 25th. Bundled with all new Macs. Free download of iTunes still. Free download of iPhoto 2. Free download of iPhoto 3. iDVD 3's massive size requires it to be sold rather than downloaded, but all iLife apps will be sold on store shelves for $49.
iDVD: 680,000 copies distributed. iDVD 3 announced. Again, fully integrated with other iApps. 24 new "amazing" professionally built themes that you can add your own iTunes music to and much more. iDVD also builds automatic scene selection menus based on chapter indices in iMovie projects. Apple lowering price of DVD-Rs to $3. Jobs expects them to hit $1 a piece within 24 months. "We are so far ahead of anybody, it's not funny."
iMovie 3: Over 12 million copies of original. Integrated with iPhoto, iDVD and iTunes. Added Chapters features -- number one request. Added "Ken Burns effect" and precise audio editing, you can edit within clips. New user interface. Sound effects by Skywalker Sound. "Ken Burns effect" is pan and zoom on still images. New titles, transitions and effects. iDVD is integrated -- export no longer required.
iPhoto: 6 million copies, iPhoto 2 introduced. iTunes music library visible in iPhoto now. Retouch brush and one click enhance. Retouch brush preserves color and texture, one click enhance improves white balance and more. Archive to CD and DVD. iDVD button now causes iDVD to launch. Slides will automatically transfer over.
iTunes: 18 million copies distributed. iTunes 3 was first of new generation of integrated apps.
Digital hub: "Delivered" on digital hub strategy announced two years ago: iPhoto, iTunes, iDVD, iMovie. "No one else has delivered the solutions, and we have." Talks about integration between iApps, and need to rebuild apps for improved integration.
5,000 native Mac OS X apps today. Gives Apple the confidence to announce today that all new products starting today, including speed bumps, will no longer boot in 9. Classic will still work.
Final Cut Express demo given by Apple's Phil Schiller. The interface looks very similar to Final Cut Pro. It works the same way, too, according to Schiller. Over 200 effects and transitions included. Also includes color correction tools. Retails for $299. Available today.
Final Cut Pro is number one pro video app in the world as measured by units sold. Mentioned price as an issue. Solution: New product called Final Cut Express. "Lets you edit like a pro," similar to FCP but minus some pro features.
Dave Lebolt, Digidesign gave demonstration. "Everything you need to make your recordings." Can work with DSP plugins. Anything you need to finish an audio project. Used in television, broadcasting, film, music. Whole systems start at $495. Mentioned Apple's CoreAudio and CoreMIDI support as important. Demonstrated technology by remixing Smash Mouth music.
Microsoft is extending $199 deal on Office to April 7. Jobs also noted Intuit's release of QuickBooks 5.0 for Mac. Mentioned NASCAR Racing 2002 Season as "first force feedback app." Macromedia Director MX mentioned. Digidesign Pro Tools for OS X mentioned -- will ship this month.
Mac OS X: "Came of age" with Jaguar. Hit goal: 5 million active users of Mac OS X. 3.8 million added in 2002. "Confident" 9 - 10 million by 2003's end. "A few laggard apps ... we all know which one we're talking about."
iPod: "Walkman of the digital age." 14 months shipping. Apple has sold more than 600,000 iPods since launch, or 1 every minute since shipping. Number one MP3 player in US and Japan, 42 percent market share in Japan. Burton will introduce a snowboarding/skiing jacket with pouch and integrated controls on the sleeve. $499, Apple online store exclusive for this season. "Very limited edition." Also on display at Apple retail stores.
.Mac: Talked about features and capabilities of Apple's subscription-based online service. iCal, Homepage, virus protection, etc. Admits to "a bit of noise" about subscription model. 250,000 paying subscribers today, growing every month.
iCal and iSync: 1.1 million downloads of iCal since release. Has spawned third-party calendar download sites. iSync "really important strategic application" because it synchronizes calendar to PDAs, cell phones, etc. "You'll be hearing a lot more ... in the coming year."
X for Teachers: Calls them best advocates. 290,000 copies of Mac OS X have been sent out (for free) to teachers. The program has been extended to the end of March (originally to expire in December.
Apple Store Revenues: First 100 million dollar quarter. Last month quarter ended with $148 million in revenue from retail stores -- right on target. 50 percent of the computers are sold to Windows Switchers. 1.4 million visited Apple stores in December, or the equivalent to 20 Macworld Expos.
Apple Stores: 20 months ago was first opening, more than 50 across the country. 85 million people live within 15 miles of Apple store. Showed images Soho store in New York City. "One of the best buying experiences in the world." Also showed The Grove in LA -- most popular LA store.
Switcher campaign: Started last summer. Ellen Feiss gets a big yell from the crowd. Noted Switch site on Apple's site: 7.8 million unique visitors to the site since launch. 68 percent running Windows browser. Over 5 million Windows users checking out why they ought to switch. "One of the best ad campaigns we've ever run.
Largest MPEG-4 streaming event ever. Over 130 countries streaming live, including the Vatican.
"Boy are we gonna start the year at Macworld. We have two Macworlds worth of stuff for you today."
The show begins with Louis Armstrong's "What a Wonderful World." Steve Jobs enters with his customary black turtleneck and jeans.
(Excerpt) Read more at maccentral.macworld.com ...
Funny. I see the Mac as the liberal computer – based much on hype and sold as a “lifestyle” just like liberal political philosophy. Mac users seem to base their computer selection on feelings not the reality of the situation.
Reality: A computer is a tool, not a lifestyle. A computer is means to an end, not an end in and of itself.
Trace the threads. It sure looks like the oversensitivity, lack of humor, and what looks like blind zealousness comes from our friends on the Mac-side. Like I said, the Mac sure looks like the "liberal computer" to me.
Sounds more like lines from a Mac "lifestyle" commercial than reality.
Like I said, the Mac sure looks like the Liberal Computer to me – big on slogans, hype, and zealousness but a wee bit short in the reality department.
You're talking out of your hat. Admit it.
That the fsck do you do with a 17" Laptop?
Dude, you KICK ASS.
That thing is insane, it defeats the very purpose of a laptop
Nope. I am talking out of 24 years of experience in the computer industry. I am talking from the position of being a strong supporter of Apple (pre-Mac) and I was one of even factory trained on the Apple Lisa (look it up). Macs are dandy but the “lifestyle” computer crap is a wee bit short in the reality department unless you beleive how you "feel" about a computer is more important than reality.
It is very “liberal” of you to attack me without knowing ANYTHING about me in your zealous defense of an inanimate object (reminds me of the support Bill Clinton enjoyed). Like I said, Mac sure seems to be the "liberal" computer.
Are you guys forced to turn in your sense of humor when you buy a Mac?
Whatever works for you and addresses your computer needs. If the Mac does it - go for it. A PC will likely do it faster and for less money (although in some cases that is not true). Whatever gets the job done. Just don't call it a bloody lifestyle.
If all you do is use one specific software package that only runs on Macs - by all means stick with the Mac.
No need to look it up, thank you. I've got more experience than you in the industry. "pre-Mac" is a very long time ago. Things have changed.
Macs are dandy but the “lifestyle” computer crap is a wee bit short in the reality department unless you beleive how you "feel" about a computer is more important than reality.
Have you used a Mac lately, Ace? Sounds to me like you're a graying, narrow-minded computerist. I've got Macs, PCs, HPs, Suns, NT Servers, Decs, AS/400s and a couple of computers you've probably never heard of. (Right tool for the job, and all that.) The Mac opens some technological doors at a better price point for some things than other platforms. It's a business decision, you see. Return on investment.
It is very “liberal” of you to attack me without knowing ANYTHING about me in your zealous defense of an inanimate object (reminds me of the support Bill Clinton enjoyed). Like I said, Mac sure seems to be the "liberal" computer.
Unless you own a Mac, use a Mac and understand a Mac, your opinion is "talking out of your hat". If you see that as an "attack", you're mighty thin skinned.
Are you guys forced to turn in your sense of humor when you buy a Mac?
I find you laughable so I suppose not. (Now, that was an attack.)
Since when? Does this mean that anyone that decides to go for a Gateway (since they promise so much hand-holding and offered a hideous "iMac Killer" PC that went nowhere) or a Sony (since they sell models specfically aimed at those looking to do the same things as Mac home users like make home videos and manage MP3s etc) is also merely basing their purchase decision on feelings instead of "reality," whatever that is supposed to be?
I bought my new iMac about three months ago not because it is, or represents, some "lifestyle." I bought it because it has the best monitor of any PC currently out there, bar none. Because I prefer the OS. Because I love having the infinitely-tinkerable Unix under the hood. For as long as I've had it, the only "lifestyle" tool I've used is iTunes. (And there were dozens of other ways to sort and play MP3s before iTunes came around anyway.) iMovie? iDVD? iPhoto? Hey, I don't even own a digital camera or camcorder. I've never even launched any of them a single time. Nice to know they're there in case I ever do get around to buying a camera or camcorder, but they played no role whatsoever in my decision to purchase.
I don't begrudge anyone who buys a PC. If they prefer Windows, fine. Hell, I have VirtualPC, I run WinXPPro myself sometimes. And the PC is absolutely the preferable platform for certain needs. But I, and millions of others, happen to prefer Macs for our needs. Why is this something that must be crushed?
No no, I mean you kick ass in a bling-bling sort of way. It gets the chicks.
Well, the geek chicks anyway.
Of course, for graphics pros, the bigger the screen the better. And if they can carry around a 17-inch laptop to show stuff to clients, clients who DO care about fashion and style and hipness, the whole thing is just perfect for them. And Jobs said he eventually expects portables to sell more than desktop machines, so you know he's pushing like mad to cram in everything until the PowerBooks literally match the desktop G4s in every way, so that they actually become full-fledged, state-of-the-art full-power Macs every bit as good as the desktops, giving up nothing at all in order to squeeze it all into a laptop shell.
Actually, that is a very good description of Microsoft - great marketing of low quality crap products. Microsoft Windows looks like the operating system Hillary Clinton would design if she was a programmer.
Conservatives do place a high value on the things Apple delivers - high quality, reliability, good service and simplicity.
That is not a laptop, that is what we used to call a Luggable
It's real obvious that you don't get it.
I'm not sure which part I don't get.
That Apple is still a minor player after 20 years?
That they still have a cult like following?
That it's still the preferred platform of the loony left and that Apple and Jobs rewards their slavish devotion with funding for their causes? (and don't forget that Apple and Adobe were the ones who put up the venture capital to start Salon so that the Clinton's would get some friendly internet press)
I'm also 'don't get' why these Apple press parties keep getting posted here. We don't post the MS, HP, Sony, GM, etc, annual meetings, why Apple?
Most posters here agree that boycotting CNN, Disney, etc are good ways to defund and hurt the left, why should Apple be treated differently? I've been down the road with Apple and don't miss their boxes at all. In the real world of business an Apple laptop just gets snickers. Of course the 17" model might rate some guffaws.
Pop in a DVD and play it in widescreen mode.
The truth is - Size matters.
Laptops are better small,
If you think “pre-mac” is a “very long time ago” I seriously doubt you have more experience in the industry. Comments like “things have changed” also expose a bit of naiveté but I am just speculating.
Have you used a Mac lately, Ace?
Ace. Nice touch. (the sign of a true experienced computer professional) For years I have tried to find a way to get a Mac because I enjoy new toys but the Mac has about 0% market presence in the financial industry. I have to base my computer purchases on need, usability, and market factors – not “style” and marketing hype.
Sounds to me like you're a graying, narrow-minded computerist.
If you have more experience in the computer industry than I do that makes you FAR MORE gray and then I am (I think you let the cat out of the bag) - I was 19 when I started my career - you must be really old. I work in the realm of reality, not fantasy, lifestyle, and being hip and cool. But, outside of work I have a very hip and cool lifestyle (if I say so myself). Attacking people you don’t know is called ad hominem and does nothing for your argument and sure does not make it look like you have “more experienced”
got Macs, PCs, HPs, Suns, NT Servers, Decs, AS/400s and a couple of computers you've probably never heard of.
Try me big talker.
The Mac opens some technological doors at a better price point for some things than other platforms
Please descript these “doors” you are talking about. When is an Apple a better “price point” then other platforms? Sounds like a lot of hot air from a bluffer.
Unless you own a Mac, use a Mac and understand a Mac, your opinion is "talking out of your hat". If you see that as an "attack", you're mighty thin skinned.
I have reviewed the Mac many times as a business tool. The Mac has about zero presence in most business sectors and is NOT a business machine. If you think one computer is so dramatically different from others that one more possess, caress, and embrace it to “truly understand it” than clearly you are a newbie poser that does not have a clue what you are talking about
You attacked me personally without knowing a damn thing about me. You spew forth ad hominen attacks because I did not say complimentary things about your beloved computer platform and you have the nerve to call me “thin skinned”. Psychiatrists call it projection when one tries to project their problems on other people.
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