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This is an almost-correct article from the New York Times. It notes that conservatives are successful on air, but liberals are not. It notes that this is a market-driven medium, so success depends solely and immediately on drawing and keeping an audience.
The one glaring error is the quote from the so-called expert that "liberals" are too "tolerant of differing viewpoints" to develop the hard edge that conservatives use to succeed. Obviously this maroon has never listened to the persistent bias of the Rt. Rev. Jesse Jackson on "Both Sides." Obviously this fool has never listened to a single sentence of the venom that has poured out of the mouth of James Carville for 11 years now.
The article is good, except for its bottom line. Liberals have a "yap gap" because the audience doesn't like them or their ideas. That's the truth. But like many truths in America today, it is one the Times is afraid to face, or print.

Congressman Billybob

Click for latest column on UPI, "Enrons Are Everywhere" Also posted on FR.

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Ah, the "Fairness doctrine" I remember when that was in place. What a mishmash of pap we received then. If anything
defines liberal enforced "diversity" that does.
I would venture to say that instituting the FD again will
only cause clandestine talk radio to spring up across the land. We have the technology.

Here is a horror to think about, FreeRepublic on FD.

Having listened to talk radio in New York for some time and heard the whole variety of talk radio hosts over the years, I've reached a simple conclusion about why conservatives are so much more successful in this medium. The answer is two-fold:

1. Conservatives connect with listeners because they approach most issues as if their position is completely logical. When someone on the radio says, "Tax cuts are good," "Affirmative action is blatant racial discrimination," or "Illegal immigration is bad," a listener knows that he agrees with the host on some very basic principles that are as obvious as knowing that 2 + 2 = 4. Liberals by definition, on the other hand, take such idiotic positions on issues like these that it doesn't take more than a few minutes for a listener to realize that he is listening to someone whose point of view does not work in the real world.

1. Conservatives connect with listeners because they bring such a good sense of humor to their shows. This, in my opinion, is what makes Rush Limbaugh the best talk radio host in the country. The combination of a light-hearted approach and the self-certainty I described in Item #1 makes a conservative talk radio show very entertaining. There is no need for a conservative radio host to rant about liberals -- he can simply point out that Al Gore is such a dope because he truly believes that 2 + 2 = 5.

LIberals by definition cannot be entertaining because most of their positions are so illogical that they must spend too much time either trying to rationalize them or complaining about anyone who opposes them.