1. Conservatives connect with listeners because they approach most issues as if their position is completely logical. When someone on the radio says, "Tax cuts are good," "Affirmative action is blatant racial discrimination," or "Illegal immigration is bad," a listener knows that he agrees with the host on some very basic principles that are as obvious as knowing that 2 + 2 = 4. Liberals by definition, on the other hand, take such idiotic positions on issues like these that it doesn't take more than a few minutes for a listener to realize that he is listening to someone whose point of view does not work in the real world.
1. Conservatives connect with listeners because they bring such a good sense of humor to their shows. This, in my opinion, is what makes Rush Limbaugh the best talk radio host in the country. The combination of a light-hearted approach and the self-certainty I described in Item #1 makes a conservative talk radio show very entertaining. There is no need for a conservative radio host to rant about liberals -- he can simply point out that Al Gore is such a dope because he truly believes that 2 + 2 = 5.
LIberals by definition cannot be entertaining because most of their positions are so illogical that they must spend too much time either trying to rationalize them or complaining about anyone who opposes them.