Is this nonsense on the way out?
larger cultural realignment underway in the U.S. following Donald Trump's victory.
Posted on 11/23/2024 7:49:55 AM PST by DoodleBob
The culture wars have spilled over from the political arena into the automotive industry, as two legacy carmakers recently released ads that garnered attention on social media—one generating widespread praise, the other sparking controversy.
Earlier this week, Jaguar Land Rover launched a new marketing campaign for the rebranding of Jaguar, the 100-year-old British luxury carmaker once known for making some of the most beautiful sports cars in the world.
A 30-second video posted to social media showcased a diverse group of (human) models in colorful outfits, revealed a new sans-serif logo—dropping the iconic big cat emblem—and, notably, did not feature any hint of a car.
The Jaguar campaign garnered over 160 million views on social media, largely thanks to a fierce backlash from car enthusiasts, activists and influencers. Critics accused the heritage brand of "going woke," likening its rebranding to Target's controversial LGBTQ+ campaign, which also faced strong criticism.
After the campaign, with its "Copy Nothing" tagline, immediately went viral, McDonald's marketing director Guillaume Huin surfaced an ad originally posted on Volvo's Instagram page…. The ad emphasizes Volvo's commitment to safety by imagining the future of an unborn child and highlighting how its latest SUV, dubbed the EX90, comes with advanced safety features like collision avoidance that might one day save the child's life. It was widely praised as "based" or "pro-family," with users applauding its focus on "safety, family, and connection," as one commenter put it.
…
The touching ad… has resurfaced in the wake of Jaguar's marketing campaign and a larger cultural realignment underway in the U.S. following Donald Trump's victory. Even Elon Musk, Tesla CEO and Trump surrogate, weighed in on his X account, laughing at a comment suggesting that, while the Volvo commercial was a success, Jaguar executives must be "punching the air right now."
(Excerpt) Read more at newsweek.com ...
Is this nonsense on the way out?
larger cultural realignment underway in the U.S. following Donald Trump's victory.
Different markets.
And not a hint of why this "diverse group of models" might rile people up. Nope. Just an innocent "group of models in colorful outfits." Who could possibly be upset by that?
An AD that DOESN’T FEATURE the PRODUCT is BEYOND STUPID!
“Jaguar’s teaser was meant to kick off a critical promotional campaign to revitalize the automaker, which has ceased production of its combustion-engine models as it transitions to an all-electric lineup by next year.”
Now I know Jaguar is finished.
They weren’t diverse....they were all FREAKS!
James Bond is rolling over in his grave.
If you want to talk rebranding, look at the shift of Subaru, from lefty lesbo mobile, to unfussy, safe, long lived family car that you can pass down to your kids.
Jaguar has always had a knack for beautiful sports cars in the XK line.
Looks like they might be losing it.
Well done!
This is why we love Volvo!! That ad brought me to tears!!
Admittedly my world is small.
Never known a Republican that drove a Volvo.
My family is solidly Republican but I had some cousins who didn’t marry well.
One who married a Democrat favored Volvos.
Same deal in my long ago work place.
Hipsters drove Volvos and listened to folk music like Peter, Paul, and Mary and Pete Seeger and voted McGovern.
Hipsters is an old term that has evolved into wokesters.
What could go wrong...A UK car company going all electric
Electrics by Lucas
Not featuring the product actually makes it an awesomely versatle ad. Just by changing the logo you could use the ad to advertise Bud Light, the Democrat party, the Teachers unions, Gillette razors, The View, CNN News, Facebook, or just about any liberal, woke or communist thing.
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