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Rural retailer Tractor Supply eliminates DEI roles, Pride support and carbon emissions goals
cnbc.com ^ | June 28, 2024 | Ece Yildirim

Posted on 06/28/2024 3:25:44 PM PDT by PROCON

Tractor Supply, a retail chain that sells home improvement equipment, livestock and agricultural supplies for farmers and pet owners, is eliminating diversity, equity and inclusion roles; withdrawing carbon emission goals; and walking back support for the LGBTQ community as part of sweeping changes to environmental, social and governance initiatives, the company announced this week.

The retailer said in a Thursday release that it will no longer submit data to the Human Rights Campaign, an LGBTQ advocacy group. The company will also stop sponsoring Pride festivals and voting campaigns, the release said. The company previously earned a perfect score on the Human Rights Campaign Foundation’s 2022 Best Places to Work Corporate Equality Index.

The announcement comes in the final days of Pride Month.

Tractor Supply is also retiring initiatives aimed at reducing environmental impact and improving employee diversity. The company had set goals to achieve net zero carbon emissions in operations by 2040 and to reduce its water usage by 2025. Its DEI targets included boosting the number of employees of color at the manager level and above by 50% by 2026.

Tractor Supply said it’s making the changes to better represent the values of the communities and customers it serves. The retailer caters to largely rural communities, with 50,000 employees across 2,250 stores in 49 states, according to company data.

“Rural communities are the backbone of our nation and what make America great,” Tractor Supply said in the news release. “We have heard from customers that we have disappointed them. We have taken this feedback to heart.”

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: affirmativeaction; dei; die; diversity; homosexualagenda; lgbt; lgbtq; reprobate; tractorsupply; winning; woke
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To: 7thson; PROCON; All
I wonder if this is because of the Supreme Court decision that Federal agencies cannot make law anymore; that maybe these corporations were forced to due this due to some goverment agencies “laws.”

A very good observation, and highly likely.

Fed (and some state) agencies use lawfare, unending regulation, and audits to force hiring and high pay to wokster Globalist Homo programs.

21 posted on 06/28/2024 3:52:38 PM PDT by Navy Patriot (Celebrate Decivilization)
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To: PROCON
Too late. No refunds. They took off their masks, threw them on the ground, and stomped on them, showing the world just how sick they really are.

Good riddance.

22 posted on 06/28/2024 3:55:41 PM PDT by T.B. Yoits
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To: PROCON
Tractor Supply, a retail chain that sells home improvement equipment, livestock and agricultural supplies for farmers and pet owners, is eliminating diversity, equity and inclusion roles; withdrawing carbon emission goals; and walking back support for the LGBTQ community as part of sweeping changes to environmental, social and governance initiatives, the company announced this week.

They "announced" they were "walking back support."

There's a big difference between saying you're going to do something and actually doing it.

23 posted on 06/28/2024 4:00:09 PM PDT by Ol' Dan Tucker (For 'tis the sport to have the engineer hoist with his own petard., -- Hamlet, Act 3, Scene 4)
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To: All

Screw them. They should have known better in the first place, given what their main customer base is.

I used to shop there about every time I went to a city where they have a store, but won’t anymore. (I actually have a real tractor and have bought parts for it there) and water pumps and similar stuff from them, as well as tools and more mainstream consumer products.


24 posted on 06/28/2024 4:02:37 PM PDT by LegendHasIt
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To: Ol' Dan Tucker

They publicly support deviates, assorted misfits and dangerous mental cases. They should be publicly mocked and scorned on sight.

Tranny Supply!


25 posted on 06/28/2024 4:05:52 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Gen.Blather

Well said.


26 posted on 06/28/2024 4:07:55 PM PDT by Mr. Lucky
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To: SaveFerris

That’s Right!


27 posted on 06/28/2024 4:24:41 PM PDT by Big Red Badger (ALL Things Will be Revealed !)
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To: PROCON

Went into a TCS in Yreka to get wheel barrow handles.
They had one.


28 posted on 06/28/2024 4:30:09 PM PDT by sasquatch (Do NOT forget Ashli Babbit! c/o piytar)
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To: PROCON

It is totally logical and smart but this is still just stunning. Almost as much so as whatever gave them the idiotic idea of embracing that woke crap in the first place.


29 posted on 06/28/2024 4:42:30 PM PDT by bigbob
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To: PROCON
I hereby end my boycott of Tractor Supply.

The multi-year boycotts of NFL and Bed, Bath and Beyond remain in place.

30 posted on 06/28/2024 4:43:38 PM PDT by The Duke (Not without incident.)
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To: Phoenix8

I have a Tractor Supply within 8 minutes drive, but have found Rural King has a better inventory and is much less expensive. Plus, Rural King has free popcorn at all times so you can snack while you shop. Can’t beat that can ya?


31 posted on 06/28/2024 4:44:06 PM PDT by sevinufnine
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To: Leep

Yes! When I purchase equipment, such as my beloved Stihl products, again....Rural King! Bought my first arborist chainsaw at True Value since Tractor Supply didn’t carry them and found out it was $100 cheaper at Rural King. (Anyone notice I love Rural King?) Bought all the rest of my Stihl stuff there after that.


32 posted on 06/28/2024 4:47:14 PM PDT by sevinufnine
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To: Big Red Badger

👍👍👍

Luke 21:34-36

🛐🙏✝️


33 posted on 06/28/2024 4:56:22 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris

‘... Be accounted Worthy to Escape!’
.
Give us Wisdom to see the traps and the Words to Bind the works of evil that we Exalt King Jesus and convert sinners.


34 posted on 06/28/2024 5:09:49 PM PDT by Big Red Badger (ALL Things Will be Revealed !)
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To: PROCON

Outstanding.


35 posted on 06/28/2024 5:20:47 PM PDT by drwoof
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To: PROCON

Ha ha! One week of a nascent conservative boycott and they have seen the light

It works, people! You have more power than you know, and social media carries the message at the speed of light


36 posted on 06/28/2024 6:37:53 PM PDT by PGR88
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To: monkeyshine

“They were catering to Blackrock.”

You may have nailed it with that statement.


37 posted on 06/28/2024 6:38:43 PM PDT by SharpRightTurn (“Giving money & power to government is like giving whiskey & car keys to teenage boys” P.J. O’Rourke)
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To: PROCON

Hell w Tractor Supply, go to Rural King, they ROCK!!!!’


38 posted on 06/28/2024 6:39:49 PM PDT by bantam
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To: The Duke

Yep, NFL, MLB, and NBA and NHL

Except the Texas Rangers. . .

and Bed Bath Beyond and Starbucks. Campbell’s Soup forever. What else? Planet Fitness where I used to go. Target.


39 posted on 06/28/2024 6:40:07 PM PDT by Persevero (You cannot comply your way out of tyranny. )
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To: Persevero

Oh yeah Cracker Barrel lost me too. I loved Cracker Barrel. No more Burger King since they started the GayBurger thing. It’s been years and it used to be my favorite fast food burger. Saw perverted ads for Shake Shack so won’t go there either. Never ordered from the ChiComs of TEMU, never will.

But I am of the opinion that if a company reverses course, I will go back. Otherwise what is the point of a boycott. I want to reward good behavior. If there is no reward they have no incentive to change. It’s not like they have a conscience.


40 posted on 06/28/2024 6:43:04 PM PDT by Persevero (You cannot comply your way out of tyranny. )
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