Posted on 06/27/2024 3:45:57 PM PDT by NohSpinZone
Link: https://www.washingtontimes.com/news/2024/jun/27/tractor-supply-co-backs-woke-policies-after-backla/
Rather than go broke, a merchant isn’t going woke.
One of America’s leading rural-supply merchants announced Thursday that it is ending all “Diversity, Equity, Inclusion” programs and will no longer support LGBTQ and global-warming causes.
Tractor Supply Co. posted a statement on social media detailing its new direction after three weeks of social-media and other backlash over the previous attachments to left-wing causes that are not popular with its customer base.
“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” the company wrote Thursday.
The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.
The bullet point undo much of what Mr. Starbuck had reported on.
Henceforth, Tractor Supply will “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment.”
(Excerpt) Read more at washingtontimes.com ...
Too late
Absolutely agree.
The company’s main customers are farmers and ranchers in rural, more conservative areas. What the heck were they thinking in the first place with this virtue-signaling nonsense?
The same thing Budweiser was thinking when they decided to let that freak do a commercial for them, i.e. they weren’t thinking.
It says that ESG is part of her job description.
Her boss created that job description so he is culpable and should be fired.
It was the female VP of Marketing who started all the problems for Bud Light. These “marketing” folks don’t seem to know who makes up their customer base.
Hmmm...
So it’s ok to go back to your spouse after finding out the spouse sleeps with your worst enemy?
My Tractor Supply days are over... Period...
Millions of brainwashed leftists are handed diplomas every year. They’re the people who will management in every corporation. They want so very very badly to enact their twisted ideals. That’s why we see situations like this
Well, what do you know?! Guess we are still friends, TSC. Thank you for listening.
Same. Was starting the process of looking for other suppliers. We had purchased SO much from them and were feeling betrayed. Will be watching, though.
Blackrock needs to take it’s ESG and cram it up Klaus Shwaab’s ass.
Not a woman, maybe the other.
Sounds like the same failing— elitists assuming that real Americans think the same way they do. Idjits.
Michael Jordan was smarter than all of them. Asked to join some idiot protest, he said “Hey, Republicans buy my shoes too.”
They nipped it in the butt quick
*******8
You nip things in the bud not the butt. Just like it is a boat load not a butt load.
Too little, too late.
He was a guest columnist in The Tennessean on April 7, 2021, with "How Tractor Supply Company is helping vaccinate rural American against COVID-19".[31]
He wrote an Op-Ed in The Tennessean on October 20, 2021, with "Why businesses should follow Tractor Supply’s push for diversity, inclusion, and climate change prevention".[32]
He's an Episcopalian, which judging by our local church = leftist.
His background has little to do with agriculture.
They do as much as they can get away with because it is about moving the goalposts a little at the time.
[I’d watch their subsequent actions for a good while, first.]
THIS
Yes you can buy your catfish pellets and I will continue to buy my chicken feed there. The lady that checks me out is really nice and young and really pretty. That helps too.
Figures (jab, woke)
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