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Tractor Supply Co. backs off ‘woke’ policies after backlash: ‘We have taken this feedback to heart’
Washington Times ^ | 6/27/2024 | By Victor Morton

Posted on 06/27/2024 3:45:57 PM PDT by NohSpinZone

Link: https://www.washingtontimes.com/news/2024/jun/27/tractor-supply-co-backs-woke-policies-after-backla/

Rather than go broke, a merchant isn’t going woke.

One of America’s leading rural-supply merchants announced Thursday that it is ending all “Diversity, Equity, Inclusion” programs and will no longer support LGBTQ and global-warming causes.

Tractor Supply Co. posted a statement on social media detailing its new direction after three weeks of social-media and other backlash over the previous attachments to left-wing causes that are not popular with its customer base.

“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” the company wrote Thursday.

The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.

The bullet point undo much of what Mr. Starbuck had reported on.

Henceforth, Tractor Supply will “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment.”

(Excerpt) Read more at washingtontimes.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; Government; News/Current Events; Politics/Elections
KEYWORDS: climatechange; dei; gowokegobroke; hallawton; lawton; lgbtq; liars; tractorsupply; woke
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To: NohSpinZone

Meanwhile Lowes has gone FULL DEI in my area. I find myself shopping at Tractor Supply more and more.


41 posted on 06/27/2024 4:50:31 PM PDT by DYngbld (I have read the back of the Book and we WIN!!!! (this post approved by the NSA))
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To: NohSpinZone

Good move for them. The people that support that type of business actually produce useful things that take real work to do. As such, there are few leftist customers, since the leftists are too busy living with their parents, going to worthless universities to get marshmallow degrees, and being generally obnoxious.


42 posted on 06/27/2024 4:51:57 PM PDT by Da Coyote
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To: NohSpinZone

Now this is how it works folks. They had only a hundred customers across the country become proactive and go in and actually VOCALIZE THEIR OBJECTIONS to a manager. These objections were sent up the ladder to corporate, corporate realized they had better immediately adjust their policy...

With this method we can change the world folks. QUIT just sitting around and saying “well that is just the way it is and nothing can be done about it”.

Go out of your way to get PROACTIVE, VOCALIZE, AND WALK BACK OUT WITH YOUR POCKETBOOK FULL!

Quit feeding the beast!


43 posted on 06/27/2024 4:52:40 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: Blood of Tyrants

“Some idiot high in the chain thought that supporting woke causes and globull warming and LGBTQWERTY causes was what their customers wanted.”

...and some other idiots approved it.

They all need to be fired.

Now.

There must be consequences.


44 posted on 06/27/2024 4:53:55 PM PDT by cgbg ("Our democracy" = Their Kleptocracy)
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To: Openurmind

Yup—they know that for every customer they hear from there are a thousand who share that view and will just quietly shop elsewhere.


45 posted on 06/27/2024 4:55:09 PM PDT by cgbg ("Our democracy" = Their Kleptocracy)
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To: Openurmind

Yup—they know that for every customer they hear from there are a thousand who share that view and will just quietly shop elsewhere.


46 posted on 06/27/2024 4:55:10 PM PDT by cgbg ("Our democracy" = Their Kleptocracy)
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To: NohSpinZone

“taken to heart”, also known as:

“We’re getting killed here!”


47 posted on 06/27/2024 4:58:06 PM PDT by SaxxonWoods (Are you ready for Black Lives MAGA? It's coming.)
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To: cgbg

YOU know how it works. We could fix this all in just a year if we actually got off our asses and became proactive with OUR DOLLARS. But you have to make that effort to tell them why you are taking your dollars and walking out. Just walking out or not going there IS NOT ENOUGH!

Shut off their senseless money supply line that keeps them in business thwarting our own Republic! We are paying for our own destruction just because we are too lazy or afraid to SAY SOMETHING and do without a few conveniences because of the source of those conveniences.

Until you do, you have absolutely no right to complain at all because it is your own fault for allowing yourself to be hoodwinked by these criminals.


48 posted on 06/27/2024 5:07:53 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: NohSpinZone

Let me guess.....a CHICK is in charge of TSC!!! Or is it a GAY?


49 posted on 06/27/2024 5:12:15 PM PDT by Ann Archy (Abortion....... The HUMAN Sacrifice to the god of Convenience.)
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To: NohSpinZone

If they haven’t fired the CEO, then it’s meaningless.


50 posted on 06/27/2024 5:16:25 PM PDT by roving (Deplorable Erectionists Listless Vessel )
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To: Blood of Tyrants

“Some idiot high in the chain” = CEO

“...was what their customers wanted.”

No, it was what HE wanted. To impose his perverted ideology on all his customers.


51 posted on 06/27/2024 5:16:42 PM PDT by steve86 (Numquam accusatus, numquam ad curiam ibit, numquam ad carcerem™)
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To: Billthedrill

” If Bud Light had done this they’d still be Numero Uno.”

On my YouTube feed I alwasy hit “block this ad” for Bud Lite. I still get Bud Lit ads. Same with anything relating to Biden. Turns out there are some things you simply are not allowed to block.


52 posted on 06/27/2024 5:20:13 PM PDT by Gen.Blather (Wait! I said that out loud? )
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To: NohSpinZone

We’ll see. Sadly, a long time farm and home not far from us has been taken over by these woke pissants.


53 posted on 06/27/2024 5:21:04 PM PDT by old-ager
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To: Ann Archy

You are on the right track.

Check out the Chief Marketing Officer:

https://ir.tractorsupply.com/investor-relations/governance/executive-management/default.aspx

She needs to be gone.

Now.


54 posted on 06/27/2024 5:23:47 PM PDT by cgbg ("Our democracy" = Their Kleptocracy)
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To: NohSpinZone

“we hoped you wouldn’t have noticed, damn, we will back off (for now)”


55 posted on 06/27/2024 5:27:19 PM PDT by cableguymn
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To: Openurmind

This.


56 posted on 06/27/2024 5:29:42 PM PDT by ripnbang ("An armed man is a citizen, an unarmed man, a subject.")
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To: cgbg

Guaranteed that this one is behind all this.

https://ir.tractorsupply.com/investor-relations/governance/executive-management/noni-ellison/default.aspx


57 posted on 06/27/2024 5:29:50 PM PDT by NohSpinZone (First thing we do, let's kill all the lawyers)
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To: NohSpinZone

Too late, perverts.


58 posted on 06/27/2024 5:32:56 PM PDT by WKUHilltopper
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To: NohSpinZone

All a CEO has to say is, “we are in the business of selling products to our customers. We are not going to join the political fray.”


59 posted on 06/27/2024 5:33:01 PM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
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To: NohSpinZone

Fire the people who started this B.S. at TSC.


60 posted on 06/27/2024 5:37:45 PM PDT by wetgundog
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