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Tractor Supply Co. backs off ‘woke’ policies after backlash: ‘We have taken this feedback to heart’
Washington Times ^ | 6/27/2024 | By Victor Morton

Posted on 06/27/2024 3:45:57 PM PDT by NohSpinZone

Link: https://www.washingtontimes.com/news/2024/jun/27/tractor-supply-co-backs-woke-policies-after-backla/

Rather than go broke, a merchant isn’t going woke.

One of America’s leading rural-supply merchants announced Thursday that it is ending all “Diversity, Equity, Inclusion” programs and will no longer support LGBTQ and global-warming causes.

Tractor Supply Co. posted a statement on social media detailing its new direction after three weeks of social-media and other backlash over the previous attachments to left-wing causes that are not popular with its customer base.

“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” the company wrote Thursday.

The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.

The bullet point undo much of what Mr. Starbuck had reported on.

Henceforth, Tractor Supply will “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment.”

(Excerpt) Read more at washingtontimes.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; Government; News/Current Events; Politics/Elections
KEYWORDS: climatechange; dei; gowokegobroke; hallawton; lawton; lgbtq; liars; tractorsupply; woke
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The company's main customers are farmers and ranchers in rural, more conservative areas. What the heck were they thinking in the first place with this virtue-signaling nonsense?
1 posted on 06/27/2024 3:45:57 PM PDT by NohSpinZone
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Know your customer. If Bud Light had done this they’d still be Numero Uno.


2 posted on 06/27/2024 3:47:24 PM PDT by Billthedrill
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To: NohSpinZone

Well TS, what are you waiting for? Fire that POS Hal Lawton or you’re not serious.


3 posted on 06/27/2024 3:50:13 PM PDT by Bullish (...And just like that, I was dropped from the ping-list)
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To: NohSpinZone

Backpeddaling so fast they’ll go back in time


4 posted on 06/27/2024 3:50:19 PM PDT by Fledermaus (We Are Now In A Civil War!)
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To: NohSpinZone

They knew that their customer base was comprised of rednecks like me, and they still gave us a slap in the face. I’m one of the folks who’ve moved on to other stores.


5 posted on 06/27/2024 3:52:38 PM PDT by ComputerGuy (Heavily-medicated for your protection)
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To: NohSpinZone

Too late?


6 posted on 06/27/2024 3:54:12 PM PDT by Paladin2
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To: NohSpinZone

So, it is OK if I buy my catfish pellets there now?


7 posted on 06/27/2024 3:54:36 PM PDT by crusty old prospector
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To: Billthedrill

we are rural so giving up on tractor supply would be tough...but we would if they went perv. real life requires real life decisions.


8 posted on 06/27/2024 3:54:47 PM PDT by Qwapisking ("IF the Second goes first the First goes second" L.Star )
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To: Paladin2

If Deep State finishes off family farmers likely so.

I don’t Tractor Supply gets a lot of business from Big Ag.


9 posted on 06/27/2024 3:55:30 PM PDT by mewzilla (Never give up; never surrender!)
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To: mewzilla

I don’t think...


10 posted on 06/27/2024 3:55:55 PM PDT by mewzilla (Never give up; never surrender!)
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To: crusty old prospector

I’d take a wait and see approach. Leftists know how to back off for a while and let things calm down before resuming their BS...


11 posted on 06/27/2024 3:56:23 PM PDT by jeffc (Resident of the free State of Florida)
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To: NohSpinZone

Because Blackrock has its nasty paws in everything. It can control a corporate board and make sure certain people are hired or fired.

It really wouldn’t take much to get this country back on the right path, if a select few were, as they say in Goodfellas…..GONE

Nothing would be fixed in a day, but the puppet masters and their sycophants would be gone or know to not attract attention like Tommy DeVito did.

https://www.foxbusiness.com/politics/blackrock-ceo-slammed-force-behaviors-dei-initiatives


12 posted on 06/27/2024 3:56:28 PM PDT by qaz123
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To: NohSpinZone

Because Blackrock has its nasty paws in everything. It can control a corporate board and make sure certain people are hired or fired.

It really wouldn’t take much to get this country back on the right path, if a select few were, as they say in Goodfellas…..GONE

Nothing would be fixed in a day, but the puppet masters and their sycophants would be gone or know to not attract attention like Tommy DeVito did.

https://www.foxbusiness.com/politics/blackrock-ceo-slammed-force-behaviors-dei-initiatives


13 posted on 06/27/2024 3:56:28 PM PDT by qaz123
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To: mewzilla

https://finance.yahoo.com/quote/TSCO/holders/

Check out the first five institutional ownership.

Three of them ought to ring a bell.


14 posted on 06/27/2024 3:58:53 PM PDT by mewzilla (Never give up; never surrender!)
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To: qaz123

See my 14. Related to your point.


15 posted on 06/27/2024 3:59:31 PM PDT by mewzilla (Never give up; never surrender!)
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To: NohSpinZone

When I move on, I don’t go back. I’ve moved on. If the management has been this amazingly stupid with so many massively public examples of failure, I have no confidence that they will not relapse or lie about their activities. Fool me once....

So, TSC can say whatever they want at this point, I don’t hear a thing they say.


16 posted on 06/27/2024 3:59:34 PM PDT by rigelkentaurus
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To: NohSpinZone

I like Atwoods... I can buy food, dog food, horsepaste, clothes, fencing material and an extra ar15 in one trip.


17 posted on 06/27/2024 3:59:35 PM PDT by waterhill (I Believe! Eph. 5:11)
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To: NohSpinZone

Federal contracts require DEI and ESG compliance. Also to do business in blue states.


18 posted on 06/27/2024 4:00:17 PM PDT by Thunder90 (All posts soley represent my own opinions)
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To: NohSpinZone

Eff Tranny Supply


19 posted on 06/27/2024 4:00:37 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: NohSpinZone

In large corporations, DEI and other woke policies tend to be pushed by boards and large institutional shareholders.


20 posted on 06/27/2024 4:00:39 PM PDT by Rockingham
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