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McDonald's $5 meal deal causes outrage among restaurant owners - as they write a damning letter to HQ (Brandonomics strikes again)
Daily Mail ^ | 5/21/24 | Daniel Jones

Posted on 05/21/2024 6:53:00 PM PDT by Libloather

An independent group of McDonald's franchise owners have spoken out about the the chain's $5 meal bundle planned for this summer.

The US's biggest fast food chain is trying to lure back customers fed up with its price hikes.

Customers will get a total of four items - either a McDouble or McChicken sandwich, small fries, small soft drink and four McNuggets - for $5.

'The fact remains that in order to provide the consumer with more affordable options, they must be affordable for the owner/operators.

'McDonald's vast resources and financial investment are essential to any sustainable affordable strategy,' the board of the National Owners Association wrote in a letter to membership.

The letter says that McDonald's restaurants have small profit margins - of '10 to 15 per cent' - which makes it hard for them to run offers like the $5 meal bundle without help from head office.

'There simply is not enough profit to discount 30% for this model to be sustainable. It necessitates a financial contribution by McDonald's,' the letter says, according to CNBC.

DailyMail.com reported last week that not every restaurant will offer the deal - with those that have higher labor and rent costs opting out.

We also told how the deal will only last for a month from June 25 - rather than all summer.

Despite McDonald's making $14.5 billion profit last year, the deal is being subsidized by its drinks supplier Coca Cola and its franchisees, who run nine in ten restaurants.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Front Page News; Government; Politics/Elections
KEYWORDS: deal; inflation; letter; mcdonalds; meal
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To: faithhopecharity

We love In n Out. Years ago a good sit down restaurant burger was Red Robin.


41 posted on 05/21/2024 8:31:12 PM PDT by antceecee ( )
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To: All

Maybe they should give everyone a raise.


42 posted on 05/21/2024 8:31:34 PM PDT by mmichaels1970
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To: TexasGator

Good to know. Looking for good dividend stocks.


43 posted on 05/21/2024 8:32:01 PM PDT by antceecee ( )
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To: antceecee

hi!
sorry I forgot to include RedRobin. We visited one and the burger was quite decent. and they did have a waitress to help us figure out how to talk our order into their robot, ha

In and Out has a two block line every time we drive by it. Fortunately there are a couple of the other joints within 2 blocks, ha.

I am not quite sure why the one has 90 percent of the lineup, they all 3 seems decently good imho. I guess the public just likes In and Out more is all. Personally I am not gonna wait an hour lined up out on the boulevard to get a supposedly “quick take out food” burger. Contradiction in terms, ha!


44 posted on 05/21/2024 8:34:08 PM PDT by faithhopecharity (“Politicians are not born. They're excreted.” Marcus Tillius Cicero (106 to 43 BCE))
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To: faithhopecharity
McD has priced itself almost completely outside of its core patronage constituency....families

Agreed. I used to basically complain that it was cheaper to feed the family McD than to grocery shop something more healthy.
45 posted on 05/21/2024 8:35:00 PM PDT by mmichaels1970
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To: dragnet2
"I would imagine most franchisees are now owned by Muslims, people from India, the cartels etc.."

I looked into it 15 years ago. In order to start a McD's franchise you had to have a net worth of $1m. Then you have to go to burger school.

I figured it was rigged for existing franchise owners to expand.

46 posted on 05/21/2024 8:38:43 PM PDT by MV=PY (The Magic Question: Who's paying for it?)
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To: TexasGator

The problem isn’t that food costs have gone up, it’s that money is now worthless.


47 posted on 05/21/2024 8:41:09 PM PDT by HIDEK6 (God bless Donald Trump)
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To: dragnet2

Hindus selling hamburgers?


48 posted on 05/21/2024 8:41:22 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Brian Griffin

I remember $0.19 burgers at McDonald’s
39 cent Whoppers at Burger King.
Real Kentucky Fried Chicken, not that crap they have at KFC.


49 posted on 05/21/2024 8:46:13 PM PDT by DaiHuy (I support LGBTQ. (Lets Get Biden to Quit.))
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To: Libloather

“ Just saw my first bottle of Coke Spiced.”

Local grocery had a sale - 4 12-packs of Coke for $12 - but one had to be a Coke Spiced. I bit, and I was pretty disappointed. It’s just cherry Coke with some minor spice, so subtle that I couldn’t really tell what it was, maybe cinnamon and cardamom, but don’t know. It was bad enough so that I wouldn’t buy any more.


50 posted on 05/21/2024 8:48:24 PM PDT by VanShuyten ("...that all the donkeys were dead. I know nothing as to the fate of the less valuable animals.)
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To: Libloather

I’ll keep going to the mom & pop Greek and Italian eateries.


51 posted on 05/21/2024 8:50:36 PM PDT by lightman (I am a binary Trinitarian. Deal with it!)
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To: lightman

Better price, better food, and MUCH better company!


52 posted on 05/21/2024 8:52:07 PM PDT by lightman (I am a binary Trinitarian. Deal with it!)
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To: Brian Griffin

Same. When in the US, we absolutely never eat at restaurants anymore. I will *never* go into another ‘full-service’ place - one where I have to tip, for instance - in the US ever again in my lifetime. We’ll do Chinese takeout once a month or so but in my case I am either in Asia or Europe for 8 months out of the year anyway and in the US typically for less than 4 months total.
We do go to restaurants in Europe and Asia. Far, far better experience and better food. The foods that our restaurants use in Asia in particular are delivered directly from where they are grown/raised. In the USA, they are unloaded from a ‘food service’ factory after all sorts of ‘processing’ and come in big cans.
There’s a major difference.


53 posted on 05/21/2024 9:11:52 PM PDT by Buck-Toothed Knuckle Dragger
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To: Libloather

Look at the charts for prices between 2019 & 2024.
The french fries have the highest prices. You can buy a large bag at the store to make yourself. You will pay at least $10 for a hamburger and french fries or a drink.

McDonald’s Cheeseburger is $3.15 and the McChicken is $3.89 now.
In-N-Out Burger Hamburger is $3.50 and the Cheeseburger is $3.95 now.
Jack in the Box Jumbo Jack Cheeseburger is $4.99 now.

How much have fast-food prices gone up since 2020? Price hikes at 6 popular chains
https://www.thestreet.com/personal-finance/fast-food-chains-price-increases

Which fast-food chain raised prices the most?
Across all of the menu items listed for each of the six restaurants checked, McDonald’s raised prices more on average (141.4%) than any of the other five restaurants included in this list.

Which fast-food chain raised prices the least?
Across all of the menu items listed for each of the six restaurants checked, Jack in the Box raised prices less on average (45%) than any of the other five restaurants included in this list.


54 posted on 05/21/2024 9:27:03 PM PDT by minnesota_bound (Need more money to buy everything now)
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To: Libloather

(Coke Spiced)

It’s not very good.

It would go well with Thanksgiving and Christmas food. Offsetting flavors.


55 posted on 05/21/2024 9:53:12 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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(Wendy’s Biggie Bag is $5.)

Yes obviously to compete with Wendy’s.

I will buy the McDonald’s meal for sure.

But I see why they complain.

I no longer go to Taco Bell because the $5 box is on an app, ONLY.

Which ticks me off. I don’t want everyone’s app on my phone 📱.

It’s overwhelming my phone what few I have (a cheap phone 📱)


56 posted on 05/21/2024 9:56:34 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: antceecee

We still have Red Robin in California. I went to one the other day. I like it. It’s a bit more expensive than fast food, but you do get unlimited fries and a slightly higher quality burger.


57 posted on 05/21/2024 10:05:42 PM PDT by irishjuggler
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To: Libloather

Hmmm... McDonald’s $5 dollar meal... I can just imagine.


58 posted on 05/21/2024 10:19:55 PM PDT by Bullish (...And just like that, I was dropped from the ping-list)
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To: outofsalt

I know they expect you to buy the drink, but are under no obligation to and rarely will I.

Don’t eat mcd’s often at all, but when I do I grab the $3 meal deal through drive through…. Because if I’m eating at mcd’s it’s because I am forced to grab something quick on my way to somewhere..I always have a drink with me in my car or some sort so I rarely buy a soda.


59 posted on 05/21/2024 11:01:33 PM PDT by HamiltonJay
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To: Brian Griffin
I remember getting hamburger, fries, a shake and change back from a dollar...at McDonalds.

We used to call it McDucks. I lived near Disneyland.

60 posted on 05/21/2024 11:12:40 PM PDT by lewislynn ( Trump accomplished more for Americans in a 4 year term than any President in your lifetime.)
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