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Wendy’s to start rolling out surge pricing with ‘AI-enabled menu changes’
Global News ^ | 2/27/24 | Kathryn Mannie

Posted on 02/27/2024 12:19:24 PM PST by DallasBiff

click here to read article


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To: Truthsearcher; Red Badger

21 posted on 02/27/2024 12:37:10 PM PST by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: DallasBiff

My understanding from those in the industry looking into this is that it actually works to try to get more food sold during off hours.

Therefore it gives discount incentives with a notification from the app, during off peak hours. Many of these places have just a couple of busy time windows, which makes staffing levels difficult to smooth out.

So the price will remain the same on the menus most of the time, but the incentives will primarily come through using discounts via the app.


22 posted on 02/27/2024 12:38:39 PM PST by Codeflier (Don't worry....be happy )
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To: DallasBiff

Hmmm...sell short.


23 posted on 02/27/2024 12:38:46 PM PST by WKUHilltopper
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To: DallasBiff

hospitality corporations all have giant “revenue management” teams now, all figuring out how to squeeze more money out of the consumer. Expect this everywhere.


24 posted on 02/27/2024 12:38:59 PM PST by PGR88
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To: uranium penguin

I’ve seen enough videos of some blacks tearing up a fast food joint over silly issues to know how they might react to a $2 change in price of a burger because they went a different time of day.


25 posted on 02/27/2024 12:39:25 PM PST by Jonty30 (I may not know as much about American history and law as I like, but I know more than most liberals.)
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To: algore

Maybe they could sell burgers commodities Market style - a bid\ask system?


26 posted on 02/27/2024 12:39:57 PM PST by Reily (!!)
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To: DallasBiff

In the world of fast food, with the staging cabinets and all that, high volume is actually easier than low, low volume has a lot more waste. Logic would have the prices go down at noon. Now whether or not they’re logical...


27 posted on 02/27/2024 12:40:38 PM PST by discostu (like a dog being shown a card trick)
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To: V_TWIN

Total lack of impulse control...............


28 posted on 02/27/2024 12:42:41 PM PST by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: DallasBiff

Airlines already do it. Amazon does too to a smaller extent. But Airlines are the worst. Search a few times and watch fares go up right in front of your eyes.


29 posted on 02/27/2024 12:44:44 PM PST by libh8er
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To: DallasBiff

“Welcome to AI”

On the one hand ....

I see a big pain in the behind, arguments, confusion ...

On the other hand ....

I can’t wait for the new utube videos ... it will be EPIC


30 posted on 02/27/2024 12:46:27 PM PST by 1of10 (be vigilant , be strong, be safe, be 1 of 10 .)
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To: libh8er

” But Airlines are the worst. Search a few times and watch fares go up right in front of your eyes.”

Yes I have learned to limit my ticket searches as much as possible. Can save some $$$$ that way.


31 posted on 02/27/2024 12:46:46 PM PST by nomorelurker
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To: Salman

actually for gut rot food their 5 dollar biggy bag (now 5.50 er 6 bucks they must be busy) is hard to beat price wise.


32 posted on 02/27/2024 12:48:02 PM PST by cableguymn
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To: DallasBiff

One way to kill the surge is to have surge pricing.


33 posted on 02/27/2024 12:48:54 PM PST by TalBlack (I We have a Christian duty and a patriotic duty. God help us.)
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To: DallasBiff
In the end it'll probably drive customers away and blow up in their face. Companies that pull stuff like this are usually dying anyway. I used to love Outback steakhouses in the mid/late 90's, then I noticed the salads getting smaller, prices going up, steaks getting smaller, restaurants being dirtier, wait staff cut so it was harder to get waited on. All the signals of businesses in decline. I haven't been back to one in 20 years now.

Wendy's is certainly nothing special, they're not even a notch above McDonald's in my opinion. I quit going to them years ago, if they go bankrupt it's no skin off my back. They can only get you with this stuff if you're willing to eat their swill.

34 posted on 02/27/2024 12:50:00 PM PST by GaryCrow
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To: DallasBiff

I just don’t go to them period. How about that?

Gone are the days where manufacturers charge a fair price based on all the input costs plus a profit.

Today, everything is based on what the market will bear: shoes, airline tickets, hotels, cell phones, and soon even a cheeseburger.

So, you end up paying $250 for a pair of shoes that cost Nike maybe $12 to make, in a sweatshop, with no real safety standards and EPA requirements.


35 posted on 02/27/2024 12:50:14 PM PST by Red6
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To: discostu

“high volume is actually easier than low, low volume has a lot more waste.”

The problem is at lunch time the volume is too high and they have long lines. Not sure this will work but the idea is that they can have high volume (not too high) over a longer period of time.


36 posted on 02/27/2024 12:50:14 PM PST by JSM_Liberty
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To: libh8er
Airlines already do it. Amazon does too to a smaller extent. But Airlines are the worst. Search a few times and watch fares go up right in front of your eyes.

Aware of this. I use throwaway emails and VPN with IP switching to beat this system.

37 posted on 02/27/2024 12:53:20 PM PST by Lazamataz (Laz 2005: "First, we beat the Soviet Union. Then we became them.")
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To: nomorelurker

There’s a better way to do it. See my above post.


38 posted on 02/27/2024 12:54:12 PM PST by Lazamataz (Laz 2005: "First, we beat the Soviet Union. Then we became them.")
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To: V_TWIN
I’m not sure this is going to work, but I wouldn’t describe it as an idiotic idea. It’s no different than the pricing model for electricity, airline travel, and hotel rooms.

As I see it, the biggest challenge will be introducing it in an industry that has never used it before. I wouldn’t be surprised if it gets introduced in locations along with the implementation of “no-cash” transactions. This eliminates the obvious problem of having the price change while customers are on line at the counter.

39 posted on 02/27/2024 12:54:14 PM PST by Alberta's Child (If something in government doesn’t make sense, you can be sure it makes dollars.)
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To: Red6

It helps that the sort of people who will pay $250 for a pair of Nikes are generally a product of our dumbed-down society.


40 posted on 02/27/2024 12:54:55 PM PST by brianl703
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