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Brews & Blues: Anheuser-Busch Restructures with Layoffs
WION ^ | 7/27/23 | Hardik Bhardwaj

Posted on 07/27/2023 5:50:55 AM PDT by cotton1706

In a move aimed at streamlining its operations and adapting to changing market dynamics, Anheuser-Busch, the world's largest brewer, revealed its decision to lay off positions across its U.S. corporate staff. The restructuring, announced by the company spokesperson and quoted by CNN, is intended to simplify and reduce organisational layers to position the company for future long-term success. However, the layoffs will not affect frontline staff, including brewery and warehouse workers, drivers, and field sales personnel.

Anheuser-Busch clarified that the job eliminations would account for 'less than 2 per cent' of its U.S. employee population, which currently stands at over 19,000 nationwide. Based on this figure, approximately 380 positions are expected to be affected by the restructuring.

'Drunk in Controversy'

The move comes after recent market shifts that have presented challenges for the American beer giant. In a surprising turn of events, Mexican lager Modelo Especial, brewed by Constellation Brands, surpassed Bud Light, brewed by Anheuser-Busch, as the top-selling beer in the United States in May. For over two decades, Bud Light dominated the sales charts until a controversy involving transgender influencer Dylan Mulvaney hit the brand's reputation.

(Excerpt) Read more at wionews.com ...


TOPICS: Culture/Society
KEYWORDS:
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"adapting to changing market dynamics"

Yeah, that is, its customers not wanting to be associated with a delusional weirdo like Bud did.

1 posted on 07/27/2023 5:50:55 AM PDT by cotton1706
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To: cotton1706

Do you hear them now?


2 posted on 07/27/2023 5:52:06 AM PDT by bray (You can tell who the Commies fear.)
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To: cotton1706

I’m guess the SJW Marketing Director who green-lit the Tranny disaster still has a job.

Was at my Father-in-law’s for his birthday dinner last night and he usually has Bud Lights in the fridge. None were in it.


3 posted on 07/27/2023 5:54:35 AM PDT by MTBobcat (The “rank-and-file” are as corrupted as their leadership.)
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To: cotton1706

Any bets that the 384 people payed off in corporate will be normal white males?

I’ll never drinking InBev beer again. I hope they go out of business for the Eurotrash freaks and pedophiles that they are.


4 posted on 07/27/2023 5:55:53 AM PDT by wildcard_redneck (Biden will mess up the Ukraine worse than Afghanistan.)
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To: cotton1706

Promoting Marketing Staff with no experience is what killed BudLight. They young woman put in charge did not know that light beers had spent decades and hundreds of millions of dollars convincing beer drinkers that light beer was manly.

In one fell swoop she turned their manly beer into a Trans beer.

Good Judgement comes from experience. Experience comes from Bad Judgement.


5 posted on 07/27/2023 5:56:34 AM PDT by MMusson
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To: cotton1706

That was a really good ad campaign.


6 posted on 07/27/2023 5:57:49 AM PDT by McCarthysGhost (q)
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To: cotton1706

At this point, Don Draper couldn’t save Bud.


7 posted on 07/27/2023 5:59:08 AM PDT by Joe 6-pack
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To: McCarthysGhost

“That was a really good ad campaign.”

They think they can bring us back by running ads with a WHITE MAN acting like, well, a white man. I guess the Left gave them permission...this time (only).


8 posted on 07/27/2023 6:06:29 AM PDT by BobL (Trump has all the right Enemies; DeSantis has all the wrong Friends)
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To: cotton1706

Not the customer’s fault it’s Bad and or Insane management


9 posted on 07/27/2023 6:06:35 AM PDT by butlerweave
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To: cotton1706
Anheuser-Busch's recent challenges in the U.S. market have coincided with a broader trend of consumers increasingly favouring Mexican beers and spirits. The rise in popularity of Modelo Especial further amplified the competition, leading to a shift in the top-selling beer brand in the country. As a result, the company has been re-evaluating its strategies to address this changing landscape effectively.

Weasel Words . . .
10 posted on 07/27/2023 6:10:08 AM PDT by BraveMan
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To: cotton1706
Once the local brewing companies were replaced with regional, then national, then international ones, they were bound to collapse under their own weight. They succeeded in achieving mediocrity some years ago when they finally developed the ghastly "American" lagers that the rest of the world laughed at. Now A-B (InBev*) has succeeded in achieving scorn for the marketing of that bland swill.

*InBev proved that even Belgians can make lousy beer... all over the world.

11 posted on 07/27/2023 6:10:17 AM PDT by niteowl77
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To: BraveMan

“Weasel Words . . .”

Right. They wrote all the way around the cause: Bud Light’s partnering with a delusional weirdo.


12 posted on 07/27/2023 6:11:24 AM PDT by cotton1706
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To: cotton1706

Bud Lite needs to buy the rights to Hamm’s Beer and begin selling their swill as “Hamms’”.


13 posted on 07/27/2023 6:12:20 AM PDT by vetvetdoug
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To: bray

“Do you hear them now?”

Nope. The CEO still won’t directly comment on the mistake. Anheuser-Busch is still trying to dance around it, likely because the corporate ranks are filled with younger, college indoctrinated social warriors.

To heck with them. I feel sorry for the displaced workers, but Modelo should be hiring.


14 posted on 07/27/2023 6:12:24 AM PDT by brownsfan (It's going to take real, serious, hard times to wake the American public.)
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To: MMusson

Best as we can tell, and despite articles she had been fired, she is actually still on leave, at least according to AB Inbev execs.


15 posted on 07/27/2023 6:13:40 AM PDT by dware (Americans prefer peaceful slavery over dangerous freedom)
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To: cotton1706

“adapting to changing market dynamics”

How funny. That is EXACTLY what Horse-Faced Marketing Woman said she was doing by deep-sixing the “fratty” image.


16 posted on 07/27/2023 6:14:39 AM PDT by ProtectOurFreedom (We are proles, they are nobility.)
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To: MMusson

“Experience comes from Bad Judgement.”

Horse-Faced Marketing Woman will never admit to Bad Judgement. She knows she was right and her customers were wrong.


17 posted on 07/27/2023 6:17:27 AM PDT by ProtectOurFreedom (We are proles, they are nobility.)
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To: cotton1706

Go Woke, go broke strikes again. Sorry for the loss of Real American Blue Collar Jobs. What did these workers do to deserve this?


18 posted on 07/27/2023 6:20:50 AM PDT by Lockbox (politicians, they all seemed like game show hosts to me.... Sting)
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To: cotton1706

where is the bud lite commercial featuring dylan mulvaney?

is AB a bunch of transphobes?

have you seen the new barbie movie?

spoiler alert!

ken dumps barbie for dylan


19 posted on 07/27/2023 6:21:19 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: cotton1706

“In a move aimed at streamlining its operations and adapting to changing market dynamics...”

i.e., public banishment.


20 posted on 07/27/2023 6:22:49 AM PDT by albie
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