Posted on 07/03/2023 11:17:37 AM PDT by traderrob6
The bold move by Bud Light to align with transgender activist Dylan Mulvaney has backfired, leading to an internal shakeup with numerous executives being dismissed from the brand.
Retailers are being hit hard financially as they struggle to sell their stockpile of Bud Light.
Factories associated with the Anheuser-Busch brand have started shutting down.
(Excerpt) Read more at thestockdork.com ...
93% of manufacturing in the USA is done by NON-UNION workers.
I am genuinely sorry for the good Americans who manufactured and delivered and stocked this product. It is not their fault.
But what are we to do, just tolerate this insanity forever?
You sound like the AB lady trying to defend her marketing decision. But it’s not true. Bud Lite is ABSOLUTELY positively the beer of Gen-Zers, with a larger portion of its sales going to “21”-24 year-olds than any of the other top-20 domestic beer brands in America. Only imported LaBatt’s is so youth-dominated. (These stats are from BEFORE the ad campaign.)
Boomer beers include Busch, Miller High Life, Miller GDP, Michelob UL, Coors, the Beast, and... strangely... LaBatt!
(Apparently no-one between the age of 25 and 64 drinks LaBatt.)
I believe you are mistaken.
According to Circana, the top-selling beer brands in the U.S. in May included:
Modelo Especial ($333.1 million)
Bud Light ($297.3 million)
Michelob Ultra ($267.6 million)
Coors Light ($241 million)
Miller Lite ($216.4 million)
“Modelo is also an Anheuser-Busch brand”
Not in the United States it isn’t. It belongs to Constellation Brands, or what used to be known as Canandaigua Wine Co. of Canandaigua NY.
I presume the bottlers will sign contracts with other beers which are having difficulty keeping up with demand. That takes time, however, since Yeungling or Coors isn’t simply Budweiser with a different label. Fortunately for Coors, water is plentiful, but horse piss is hard to come by.
Nobody is disputing that but that was only the match that was thrown into the tinder.
They have been losing to others parts of the market for a long time. Blackrock and others have know this and have known this was going to happen. I got my first warning that we were going to see this in the early 80s, how much notice do some of you need? Its not like predicting this kind of stuff is my bread and butter like it is for the folks at Vanguard.
I find it hard to believe that they felt this was the best landing spot but if it convinces more Millennials that they are the good guys in all of this then thats what they are going to do despite what boomers, in particular those that might visit this forum, might think.
Honestly I don’t think I’ve seen LaBatts, Molson Golden, or Moosehead beer in Florida. Can’t drink what you can buy. Same goes for Strohs.
yes, you are pointing out the MISREPORTED news. Modelo was formerly number TEN, selling a tiny fraction of Bud Light’s volume. NO WAY could Modelo triple their sales (200%) while Coors couldn’t increase theirs by a quarter (25%).
Americans have finally had enough of globohomo tyranny.
If what you post is true, where does one go to see the “authentic” sales data.
I’ve been a beer drinker for over fifty years, enjoy all kinds of brands, and I still am stunned to have learned that Bud Lite was #1 brand before all this. What happened to America when I wasn’t looking?
The jobs just switched to other breweries. I am sure that Coors is hiring :)
You sound butthurt.
>> If what you post is true, where does one go to see the “authentic” sales data. <<
I don’t know. The reason I compare it to the previous year to show that Modello can’t be #1 is that I can’t find this year’s data. We may well have to wait until next year, for all I know. But does it seem plausible that while Bud Lite lost 20-something percent of $300 million, let’s say $100 million, Modelo Especial gained a few hundred percent, totalling a couple hundred million in increased sales?
In other words, this claim would require Modelo’s gains to be TWICE as big as the entirety of Bud Lite’s losses in raw dollar terms, and TEN TIMES as big in percent terms.
Thanks for clearing that up. I never heard of Modelo until this fiasco.
What you say is true but your math is off.
Gen Z is a tiny generation compared to boomers or millennial.
Gen Z arent as likely to be drinkers as those who came before.
Those who drink dont want anything with an alcohol taste which is why beer is losing to things like seltzers and other hard beverages.
In terms of real numbers, it just doesnt matter if those Zs that want cheap bad beer want even if they are almost entirely Bud Light drinkers.
A small generation with a small group that wants something in a smaller proportion than other generations isnt what these companies cater to, not even if its 100%. The can be targeted to switch to more profitable offerings.
Oh well. Bud takes a hit and other breweries take the business. Too bad.
Your presumptions are wrong. Each 5-year age group between 15 and 45 is larger than each age group above 55 in 2023.
https://www.populationpyramid.net/united-states-of-america/2023/
The baby boom peaked out at about 4.3 million babies born in 1957, topping 4 million between 1954 and 1964. The number of babies quickly fell to 3.1 million in 1973, but topped 4 million again between 1989 and 1993, and 2000-2010, exceeding the 1957 peak in 2007. The birth RATE had declined since 1957 massively in 2007, but with baby-boom echo babies having babies, and massive immigration, the NUMBER of babies reached an all-time high.
Who are the either you refer to?
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.