You sound like the AB lady trying to defend her marketing decision. But it’s not true. Bud Lite is ABSOLUTELY positively the beer of Gen-Zers, with a larger portion of its sales going to “21”-24 year-olds than any of the other top-20 domestic beer brands in America. Only imported LaBatt’s is so youth-dominated. (These stats are from BEFORE the ad campaign.)
Boomer beers include Busch, Miller High Life, Miller GDP, Michelob UL, Coors, the Beast, and... strangely... LaBatt!
(Apparently no-one between the age of 25 and 64 drinks LaBatt.)
Honestly I don’t think I’ve seen LaBatts, Molson Golden, or Moosehead beer in Florida. Can’t drink what you can buy. Same goes for Strohs.
What you say is true but your math is off.
Gen Z is a tiny generation compared to boomers or millennial.
Gen Z arent as likely to be drinkers as those who came before.
Those who drink dont want anything with an alcohol taste which is why beer is losing to things like seltzers and other hard beverages.
In terms of real numbers, it just doesnt matter if those Zs that want cheap bad beer want even if they are almost entirely Bud Light drinkers.
A small generation with a small group that wants something in a smaller proportion than other generations isnt what these companies cater to, not even if its 100%. The can be targeted to switch to more profitable offerings.