You'd think Target would have learned its lesson.
Back in 2006, I wrote an editorial at Investor's Business Daily criticizing its wokester Che Guevara merchandise selection, prompting the company to pull the merchandise nationally.
The Reuters photo of what happened is here.
If that wasn't enough for them, and the old corporate memory is gone, there are numerous cases of "go woke, go broke" among other corporations that tried to foist woke merchandise on the public, culminating in the Bud Light fiasco, which could have reminded them.
Or, they could have checked out what was left on the Target clearance shelves of Christmas merchandise marked down 90% and still not selling -- as my photo of the leftover gift wrap on Target Kearny Mesa in San Diego's store shelves shows:
Image: Monica Showalter
But noooo. They've learned nothing.
Now they're in a panic.
According to Fox News:
A Target insider said there were "emergency" calls on Friday and that some managers and district senior directors were told to tamp down the Pride sections immediately.
"We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage," the Target insider said.
"We call our customers ‘guests,’ there is outrage on their part. This year, it is just exponentially more than any other year," the Target insider continued. "I think given the current situation with Bud Light, the company is terrified of a Bud Light situation."
The insider, who has worked at the retailer for almost two decades, said Target rarely makes such hasty decisions.
