Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign

fox business ^ | 04/11/2023

[devane617]

Bud Light suffered a bloodbath this past weekend.

Consumers nationwide revolted against the nation's top-selling beer brand after it stepped "recklessly" into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.

"I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge," Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.

BUD LIGHT SAYS PACT WITH TRANS ACTIVIST DYLAN MULVANEY HELPS ‘AUTHENTICALLY CONNECT WITH AUDIENCES’

"In Bud Light's effort to be inclusive, they excluded almost everybody else, including their traditional audience."

He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.

[AF_Blue]

Maybe not. From the article:

"They've already done enough damage in one week to disrupt year-long sales projections," a beer-sales representative who works with national beer retailers such as Costco told FOX Business.

and ...

"You don't just make up those sales. People aren't going to drink twice as much Bud Light the following weekend to recover the lost business."

I think AB is going to be feeling this for a while, maybe even to the point of rebranding, or killing off Bud Light entirely, if the brand has been in steady decline, as also reported. No reputable beer-drinker, male or female, wants to be associated with a guy modeling sports bras and leggings.

[stanne]

I’m just guessing. But they sure don’t care about sales

[Reno89519]

And Corona, which they are trying to protect. Imagine hit on sales from Cinco De Mayo and Memorial Day is folks can keep this front and center for a few weeks.

[hanamizu]

“I wonder what happens to the 25 year old VP of Marketing? “

---

I hope I’m wrong, but I doubt that Inbev will dare to fire her. She’s a woman (whatever that is) and she chose to push a pretend woman to be the Bud Lite spokesperson. All very good things from the Woke point of view. It’s the customers who will likely be fired.

[caww]

We better start protecting our children fast!

[Williams]

F them for harming our young people.

[windsorknot]

[Seaplaner]

The ad campaign imaged their taint......................

One also suspects that BUD LIGHT will be the new and pejorative metaphor for LGBT...

As in "So and so is a Bud Light".

Such a foolish business decision, especially when so many excellent alternatives exist.

[Trump Girl Kit Cat]

This Mulvaney he/she whatever, is literally MOCKING women, how many women do you know that act this way NONE these corporations want to MAKE FUN of being a woman go right ahead and SUFFER the consequences SO HAPPY the men who drink this swill product are standing up for REAL WOMEN!!

[DiogenesLamp]

And guess what? All those “conservative” boycotter will be back drinking that piss within a year.

I doubt that. I think the wound is mortal. I perceive most beer drinkers are men, and what they have done is make Budweiser the "sissy" beer. It is now a mockery of a man's masculinity to drink the sissy beer, and so now I believe most will just avoid it for fear of being mocked.

I've read an article that mentions one restaurant that has stopped buying the beer simply because his customers are making fun of any customer that drinks it.

I think that may be a lasting phenomena. To drink Bud Light is to be associated with weak effeminate sissy boys.

[I want the USA back]

HA HA HA!
And I’ll bet the transmafia is buying as much of the moose pi$$ as it can. We can bring it down! There are thousands of brands of beer! Try new ones.

[gathersnomoss]

InBev also owns Devils Backbone. Goodbye DB.

Such a shame. Oh well....

[Mashood]

Alissa may be a business woman, but shes not a very good one. The trans community is a very vocal, loud community...but a very very small, perverted and unstable one.

[Trump Girl Kit Cat]

The problem here is that this community pushed for gay marriage said that was ALL they wanted to be considered equal NOW the bastards are grooming our children NO MORE!!!

[I want the USA back]

Having your moose pi$$ endorsed by a gay guy with a woman’s face has nothing to do with inclusivity.

It’s nothing more than kissing the feet of America’s latest government-certified victim group.

[aquila48]

Look what happened to the NFL, Nike, Gillette, Target, etc.?

Eventually they all got their business back.

[DiogenesLamp]

I've read that the Disney stockholders were very pissed off about it. I think that's why they fired whats his name and rehired Bob Iger.

Of course Bob Iger is the @$$ that started the whole "woke" mess.

[lapsus calami]

 

 

These are also often the people who write the massive bills in congress

 

And BADLY written sophomoric bilge. Look at the detailed, carefully written legislation of past decades compared to what's been thrown around in recent years. Regulations too, even worse.

 

 

[windsorknot]

Mulvaney is a biological male who cosplays a caricature or parody of a woman.

[stanne]

The NFL is not destroyed. Nor is Nike. Disney continues lurching left.

Bed bath is suffering. Not sure if it’s from having dropped Lindell